Nacionalna Televizija Happy (often shortened to Happy) is a privately owned
TV channel in
Serbia
, image_flag = Flag of Serbia.svg
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, image_coat = Coat of arms of Serbia.svg
, national_anthem = ()
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, map_caption = Location of Serbia (gree ...
. Happy has gained a strong reputation for its entertainment programming. The station offers a compilation of international and domestic
movie
A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
s,
American sitcom
A sitcom (short for situation comedy or situational comedy) is a genre of comedy produced for radio and television, that centers on a recurring cast of character (arts), characters as they navigate humorous situations within a consistent settin ...
s,
drama
Drama is the specific Mode (literature), mode of fiction Mimesis, represented in performance: a Play (theatre), play, opera, mime, ballet, etc., performed in a theatre, or on Radio drama, radio or television.Elam (1980, 98). Considered as a g ...
s,
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
n
soap opera
A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television Serial (radio and television), serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originat ...
s and
Latin
Latin ( or ) is a classical language belonging to the Italic languages, Italic branch of the Indo-European languages. Latin was originally spoken by the Latins (Italic tribe), Latins in Latium (now known as Lazio), the lower Tiber area aroun ...
telenovela
A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar Drama (film and television), drama genres around the w ...
s, as well as locally produced
talk/variety shows.
Happy's parent company is the Belgrade-based
Invej, which also owns many business entities that often serve as sponsors of the program, which is owned by Predrag Ranković.
History
Happy was previously called Košava, the latter once owned by Marija Milošević, daughter of
Slobodan Milošević
Slobodan Milošević ( sr-Cyrl, Слободан Милошевић, ; 20 August 1941 – 11 March 2006) was a Yugoslav and Serbian politician who was the President of Serbia between 1989 and 1997 and President of the Federal Republic of Yugos ...
, Serbia's authoritarian president in power during the 1990s. Marija Milošević sold her ownership in Kosava TV to lawyer Borivoj Pajović, who was at the time President of the board of directors in the daily newspaper ''
Blic''.
After a couple of ownership changes, in 2006 the Regulatory Authority for Electronic Media issued Košava with a license for national coverage, which was shared with kids channel Happy – while Happy aired exclusively kids programming in the morning, Košava broadcast informative and current affairs programs in the evening. At that time, REM's (then RRA) decision was disputed since neither TV stations had the capacity for national broadcasting, unlike, for example,
RTL which competed for a license but was not issued one.
In 2007, Predrag Ranković, known to the public for involvement in shady business deals, bought part of Košava, although his name was never mentioned in formal ownership documents. In 2010, Košava bought Happy, and Košava changed its name to Happy and started to broadcast as one program. The former kids channel Happy changed its name to Happy Kids, before closing in 2017.
Programming
It broadcasts many international and domestic movies and TV series which have resulted in large viewership not only in Serbia but also in the
Serbian diaspora where Happy TV is present.
Since its beginnings, Happy TV has made several
reality show
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
s (especially
Parovi
''Parovi'' (English title: ''Couples'') was a Serbian-based reality show created by Predrag Ranković. The show premiered on December 24, 2010 on Happy and immediately reached huge ratings. It also featured a 24-hour YouTube live streaming.
Fo ...
) in cooperation with
Emotion Production, and as result of it they broadcast a local version of the internationally well-known
Wife Swap, called ''Menjam ženu'', which had been broadcast earlier on
RTV Pink. They also made a Serbian version of ''
Wheel of Fortune'' called ''Kolo sreće'', and later show called ''Soba sreće''.
Telenovelas, drama series and soap operas
Happy TV has broadcast many foreign telenovelas, drama series and soap operas, mainly from Latin America, Turkey and India.
*bold – currently airing
* – finished
* – cancelled
Serbian telenovelas
*
Tajna nečiste krvi
*
Sudbine
*
Lepi i mrtvi
*
Jelena
*
Crni Gruja
American dramas
*
Life Unexpected
''Life Unexpected'' is an American teen drama television series that aired for two seasons from January 18, 2010 to January 18, 2011. It was produced by Best Day Ever Productions and Mojo Films in association with CBS Productions and Warner Bro ...
*
Beverly Hills, 90210
''Beverly Hills, 90210'' (often referred to as ''90210'') is an American teen drama television series created by Darren Star and produced by Aaron Spelling via his production company Spelling Television. The series ran for 10 seasons on Fo ...
*
The Good Wife
''The Good Wife'' is an American legal political drama television series that aired on CBS from September 22, 2009, to May 8, 2016. It focuses on Alicia Florrick, the wife of the Cook County State's Attorney, who returns to her career in law ...
Brazilian telenovelas
*
O Clone ''(Zabranjena ljubav)''
*
Cordel Encantado ''(Zavet ljubavi)''
*
A Vida da Gente ''(Život teče dalje)''
Croatian telenovelas
*
Bitange i princeze
''Bitange i princeze'' () is a Croatian sitcom television series. Produced by Interflim for HRT, the series aired from 15 April 2005 to 8 March 2010 on HRT 1 and HRT 2. It was created and directed by Goran Kulenović.
Set in Zagreb and loosely ...
Italian dramas
*
RIS Delitti Imperfetti
Turkish drama series
*
Iffet ''(Ifet)''
*
Unutulmaz ''(Zaboravi ako možeš)''
*Körduğüm (Kazna)
*
Elveda Derken ''(Suze Bosfora)''
*Sonbahar ''(Jesenje suze)''
*
Beni Affet ''(Oprosti mi)''
*
Hayat Şarkısı
''Hayat Şarkısı'' (English title: ''Song of Life'') is a Turkish romantic drama television series, starring Burcu Biricik, Birkan Sokullu, Tayanç Ayaydın, Ecem Özkaya, Ahmet Mümtaz Taylan and Seray Gözler. It premiered on Kanal D on ...
''(Suze moje sestre)''
*
Küçük Kadınlar ''(Sestre)''
*
Valley of the Wolves ''(Dolina vukova)''
*
Gönülçelen ''(Jesenje suze)''
Spanish telenovelas
*
Águila Roja ''(Crveni orao)''
Latin American telenovelas
*
Clase 406 ''(Izgubljene godine)''
Indian soap operas
*
Madhubala – Ek Ishq Ek Junoon ''(Madhubala)''
Romanian telenovelas
*
Daria, iubirea mea ''(Jedina ljubav)''
References
External links
*
{{Television in Serbia
Television stations in Serbia
Radio stations established in 1994
Television channels and stations established in 1998
1994 establishments in Serbia