Hal Ronald Varian (born March 18, 1947, in
Wooster, Ohio
Wooster ( ) is a city in Wayne County, Ohio, United States, and its county seat. Located in northeastern Ohio, the city lies approximately south-southwest of Cleveland, southwest of Akron and west of Canton. The population was 27,232 at the ...
) is
chief economist at
Google
Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...
and holds the title of emeritus professor at the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
where he was founding dean of the
School of Information. Varian is an economist specializing in
microeconomics
Microeconomics is a branch of economics that studies the behavior of individuals and Theory of the firm, firms in making decisions regarding the allocation of scarcity, scarce resources and the interactions among these individuals and firms. M ...
and
information economics.
Varian joined Google in 2002 as its chief economist. He played a key role in the development of Google's advertising model and data analysis practices.
Early life
Hal Varian was born on March 18, 1947, in
Wooster, Ohio
Wooster ( ) is a city in Wayne County, Ohio, United States, and its county seat. Located in northeastern Ohio, the city lies approximately south-southwest of Cleveland, southwest of Akron and west of Canton. The population was 27,232 at the ...
. He received his
B.S. from
MIT
The Massachusetts Institute of Technology (MIT) is a private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of modern technology and sc ...
in economics in 1969 and both his
M.A. in mathematics and
Ph.D. in economics from the University of California, Berkeley in 1973.
Career
Varian taught at
MIT
The Massachusetts Institute of Technology (MIT) is a private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of modern technology and sc ...
,
Stanford University
Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
, the
University of Oxford
The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...
, the
University of Michigan
The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...
, the
University of Siena and other universities around the world. He has two honorary doctorates, from the University of Oulu,
Finland
Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
in 2002, and a Dr. h. c. from the
Karlsruhe Institute of Technology
The Karlsruhe Institute of Technology (KIT; ) is both a German public research university in Karlsruhe, Baden-Württemberg, and a research center of the Helmholtz Association.
KIT was created in 2009 when the University of Karlsruhe (), founde ...
(KIT), Germany, awarded in 2006. He is emeritus professor at the
University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California), is a Public university, public Land-grant university, land-grant research university in Berkeley, California, United States. Founded in 1868 and named after t ...
, where he was founding dean of the
School of Information.
Varian joined Google in 2002 as chief economist, and has worked on the design of advertising auctions, econometrics, finance, corporate strategy, and public policy.
Varian is the author of two bestselling textbooks: ''Intermediate Microeconomics'', an undergraduate microeconomics text, and ''Microeconomic Analysis'', an advanced text aimed primarily at first-year graduate students in economics. Together with
Carl Shapiro
Carl Shapiro (born March 20, 1955) is an American economist and professor at the University of California, Berkeley, Haas School of Business. He is the co-author, along with Hal Varian of ''Information Rules, Information Rules: A Strategic Guide ...
, he co-authored
''Information Rules: A Strategic Guide to the Network Economy'' and ''The Economics of Information Technology: An Introduction''. According to the
Open Syllabus Project, Varian is the fourth most frequently cited author on college syllabi for economics courses.
In September 2023, Varian was called to testify in the ''
United States v. Google'' lawsuit by the
Department of Justice on a memo he wrote in 2003: "Thoughts on Google v Microsoft." with the subject "We should be careful about what we say in both public and private".
The DOJ also brought up memos where Varian instructed Google employees to avoid the use of language such as "market share," "scale," "network effects," "leverage," "lock up," "lock in," "bundle," and "tie.",
to avoid Google from being perceived as being a monopoly and to avoid scrutiny from antitrust watchdogs.
Personal life
Varian is married and has one child, Christopher Max Varian.
[Curriculum vitae](_blank)
(PDF; 122 kB), o
berkeley.edu
See also
*
Varian Rule
*
Varian's theorems
References
External links
Hal Varian's WebsitePosition Auctions*
*
*
*
{{DEFAULTSORT:Varian, Hal
1947 births
Living people
People from Wooster, Ohio
Haas School of Business faculty
Google employees
Microeconomists
20th-century American economists
21st-century American economists
Massachusetts Institute of Technology faculty
University of Michigan faculty
Stanford University faculty
Fellows of the Econometric Society
MIT School of Humanities, Arts, and Social Sciences alumni
UC Berkeley College of Letters and Science alumni
Fellows of the American Academy of Arts and Sciences
Distinguished fellows of the American Economic Association
Economists from Ohio
University of California, Berkeley School of Information faculty
Fair division researchers