Haitai () is a South Korean company based in
Seoul
Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...
. Its main businesses are retail and
instant food
This is a list of instant foods. Instant foods are convenience foods which require minimal preparation, typically just adding water or milk. Some authors define "instant" food as requiring less than five minutes of preparation and "ultra-instant f ...
s, especially
confectionery
Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...
,
beverage
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...
and
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
.
The company was founded on October 3, 1945, and employs 3900 people at 8 plants in
Cheonan
Cheonan (; ) is the largest and most densely populated city of South Chungcheong Province, South Korea, and the third largest city in the Hoseo region after Daejeon and Cheongju. Cheonan borders Gyeonggi Province ( Pyeongtaek and Anseong) i ...
,
Anyang
Anyang ( zh, s=安阳, t=安陽; ) is a prefecture-level city in Henan, China. Geographical coordinates are 35° 41'~ 36° 21' north latitude and 113° 38'~ 114° 59' east longitude. The northernmost city in Henan, Anyang borders Puyang to the eas ...
,
Hayang,
Gwangju
Gwangju (; ), formerly romanized as Kwangju, is South Korea's list of cities in South Korea, sixth-largest metropolis. It is a designated Special cities of South Korea, metropolitan city under the direct control of the central government's Home ...
,
Cheongju
Cheongju (; ) is the capital and largest list of cities in South Korea, city of North Chungcheong Province in South Korea. The 'Cheong' in the name of Chungcheong Province is the Cheong of Cheongju.
History
Cheongju has been an important prov ...
,
Munmak-eup, and
Okcheon.
It was acquired by another Korean company,
Crown Confectionery, in October 2004.
Products
Oh! Yes Choco Cake
Oh! Yes Choco Cake () is a confectionery created by Haitai. Oh! Yes Choco Cakes are square cakes that come in a box. Each box contains a dozen cakes, each cake individually wrapped. The cake consists of a custard-like chocolate layer that is sandwiched between two white cake layers (sponge cake). The exterior of the cake is covered with chocolate and is decorated with a wavy drizzle of dark chocolate for the outer design.
Oh! Yes Choco Cake is imported and distributed by :
* USA Haitai, Inc.
* Philippines Dynamex Inc.
* Canada Redfrog Enterprises Ltd.
Honey Series
Haitai is responsible for catapulting the honey butter craze in South Korea. Starting in 2014, the company started with the
Honey Butter Chip and successively released Honey Tong Tong, Honey Corn Pop, and other products. Many other food companies followed suit, releasing their own line of honey butter flavored snacks and confectionaries.
See also
*
Economy of South Korea
The economy of South Korea is a highly developed mixed economy. By nominal GDP, the economy was worth (US$1.87 trillion). It has the 4th largest economy in Asia and the 13th largest in the world as of 2025. South Korea is notable for its ...
*
Confectionery
Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...
*
Beverage
A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoothie ...
*
Ice Cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
*
Crown Confectionery
References
{{Reflist
External links
Haitai Confectionery & Foods Korean Company websiteHaitai htb Korean Company websiteHaitai English Company websiteHaitai Japanese Company website
Food and drink companies of South Korea
Confectionery companies of South Korea
Companies based in Seoul
Food and drink companies established in 1945
1945 establishments in Korea
South Korean brands
Snack food manufacturers of South Korea