FAW Haima Automobile Co., Ltd.,

trading as Trade involves the transfer of goods and services from one person or entity to another, often in exchange for money. Economists refer to a system or network that allows trade as a market. An early form of trade, barter, saw the direct excha ...

Haima, is a Chinese automotive manufacturing company based in

Haikou Haikou (; ), also spelled as Hoikow is the capital and most populous city of the Chinese province of Hainan. Haikou city is situated on the northern coast of Hainan, by the mouth of the Nandu River. The northern part of the city is on the ...

Hainan Hainan (, ; ) is the smallest and southernmost province of the People's Republic of China (PRC), consisting of various islands in the South China Sea. , the largest and most populous island in China,The island of Taiwan, which is slight ...

and a subsidiary of

FAW Group China FAW Group Corp., Ltd. (First Automobile Works) is a Chinese state-owned automobile manufacturer headquartered in Changchun, Jilin.

. Its principal activity is production of passenger cars for other companies. Haima was founded in 1992 as a joint venture between the Hainan provincial government and

Mazda , commonly referred to as simply Mazda, is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Fuchū, Hiroshima (town), Fuchū, Hiroshima Prefecture, Hiroshima, Japan. In 2015, M ...

to produce Mazda models for sale in China. In 2006, FAW acquired one share of the venture, although many Haima models still incorporate Mazda technology. As of 2012 Haima had an annual production capacity of approximately 400,000 vehicles. A total of 157,242 Haima passenger cars were sold in China in 2013, making it the 28th largest-selling car brand in the country in that year (and the 12th largest-selling Chinese brand).

Name

The name "Haima" is a contraction of "Hainan Mazda".

History

The company was founded in January 1992 as Hainan Mazda Motor, a joint venture between the Hainan provincial government and

to produce Mazda models for sale in China. The joint venture arrangement lasted until 2006, when Mazda's share of Hainan Mazda was acquired by

FAW Group China FAW Group Corp., Ltd. (First Automobile Works) is a Chinese state-owned automobile manufacturer headquartered in Changchun, Jilin.

, and the company became a subsidiary of FAW. While Haima retained the right to make and sell older Mazda models as well as use Mazda technology to underpin self-designed products, it was prohibited from using the Mazda marque. This doesn't necessarily mean Haima has completely severed ties to its erstwhile partner, as

technology transfer Technology transfer (TT), also called transfer of technology (TOT), is the process of transferring (disseminating) technology from the person or organization that owns or holds it to another person or organization, in an attempt to transform invent ...

s may continue. In August 2008 Haima began construction of a third assembly plant in Hainan, with a capacity to build of 100,000 units per year. Its other two plants are likely located in

, Hainan, and the city of

Zhengzhou Zhengzhou (; ), also spelt Zheng Zhou and alternatively romanized as Chengchow, is the capital and largest city of Henan Province in the central part of the People's Republic of China. Located in north-central Henan, it is one of the Nationa ...

; both have production capacities of 150,000 whole vehicles per year. In April 2009

Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was est ...

reported that the company's partnership with Mazda, by then ended, had been established "to receive technological help" and that Haima was selling a car that seemed similar one of Mazda's offerings without consent. In November 2010 a plant for the assembly of knock-down kits of the Haima 3 was opened in Cherkessk, Russia by Derways Automobile Company. Announced in December 2016 that Haima to build a manufacturing plant in

Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Mac ...

starting 2018. It will be the second Chinese company to build a factory in Europe following those of

Litex Motors Litex Motors is an automobile manufacturing company based in Sofia, Bulgaria, and the official partner of Great Wall Motors in Bulgaria. It assembles vehicles of the Chinese manufacturer at the jointly developed facility located in Bahovitsa ...

, the official distributor of

Great Wall Motor Great Wall Motor Co., Ltd. (GWM) is a Chinese privately owned automobile manufacturer headquartered in Baoding, Hebei. Founded in 1984, it is currently the eighth largest automobile manufacturer in China, with 1.281 million sales in 2021. The c ...

Products

Current products

Haima currently produces the following vehicles, a number of which include technology acquired from Mazda: * Haima - Zhengzhou : ** Haima 1 "Aishang" (爱尚) EV- Only electric version still in production. **

Haima Fstar The Haima Fstar (Fushida; Chinese: 福仕达) is a series of 5 to 8-seater microvan produced by the Zhengzhou division of Haima Automobile FAW Haima Automobile Co., Ltd., trading as Haima, is a Chinese automotive manufacturing company based in ...

microvan * Haima - Hainan : **

Haima M3 The Haima M3 is a subcompact sedan produced by the Chinese automaker Haima. Overview The production version of the Haima M3 sedan was launched during the 2013 Shanghai Auto Show, and it was made available to the Chinese car market with prices ...

sedan (1.5 litre) **

Haima M5 The Haima Familia M5 is a compact sedan produced in China since 2014 for the model year 2015 under the Familia (福美来) product series within the Haima brand and sold alongside the similarly sized Haima M6. Overview Originally launched as ...

sedan (1.5 and 1.6 litre) ** Haima M6 sedan **

Haima M8 The Haima M8 is a mid-size Mid-size—also known as intermediate—is a vehicle size class which originated in the United States and is used for cars larger than compact cars and smaller than full-size cars. "Large family car" is a UK term ...

sedan (1.8 and 2.0 litre) **

Haima Freema EV The Haima Freema (普力马) is a Compact MPV that is manufactured by the Chinese manufacturer Haima. Its first generation ran from 2004 to 2011 and second generation ran from 2011 to 2014. Haima was founded in the 1990s as Hainan Mazda Motor, ...

- Only electric version still in production. **

Haima S5 Young The Haima S5 Young is a subcompact crossover produced by Haima Automobile positioned under the Haima S5 The Haima S5 is a Compact CUV that is manufactured by the Chinese manufacturer Haima. The first generation model was launched in 2014 and so ...

CUV **

Haima S5 The Haima S5 is a Compact CUV that is manufactured by the Chinese manufacturer Haima. The first generation model was launched in 2014 and sold through 2017. The second generation Haima S5 launched in 2018 is still based on the same platform and i ...

CUV (1.6 litre) **

Haima 6P The Haima S5 is a Compact CUV that is manufactured by the Chinese manufacturer Haima. The first generation model was launched in 2014 and sold through 2017. The second generation Haima S5 launched in 2018 is still based on the same platform and i ...

PHEV CUV **

Haima S7 The Haima S7 or Haima 7 is a SUV that is manufactured by the Chinese manufacturer Haima. Overview The Haima S7 debuted at the 2010 Auto China Beijing International Automotive Exhibition, Beijing Motor Show or Auto China () is an auto show held b ...

CUV (2.0 litre)- (Previously named the Haima 7) **

Haima F7 The Haima F7 or Haima Family F7 (福美来F7) is a Compact MPV that is manufactured by the Chinese manufacturer Haima. Overview Originally code named the Haima VB100 during development, it debuted at the 2016 Beijing Auto Show Beijing Intern ...

MPV- (Previously named the Haima V70) **

Haima 8S The Haima 8S is a compact crossover SUV that is manufactured by the Chinese manufacturer Haima. Overview The Haima 8S was launched in the Chinese market in July 2019 and is based on the Haima HMGA platform (Haima Global Architecture). The Haim ...

CUV **

Haima 7X The Haima 7X is a 7-seat multi-purpose vehicle (MPV) produced by Chinese automaker Haima Automobile since 2020. Overview The Haima 7X was revealed at Auto Guangzhou in November 2019 as a replacement to the Haima F7 and to help increase sales ...

MPV File:2010 Zhengzhou-Haima Fushida (Fstar), front 8.10.18.jpg, Haima Fstar File:Haima 1 - 2012 Montevideo Motor Show.jpg, Haima 1 File:Haima 2 01 China 2012-07-21.JPG, Haima 2 File:Haima 2 C-Sport -- Auto Chongqing -- 2012-06-07.jpg, Haima 2 C-Sport File:Haima 3 hatch 01 China 2012-05-27.JPG, Haima 3 Hatchback File:Haima 3 1.6 GL Sedan 2012 (13611646393).jpg, Haima 3 Sedan File:Haima 7 China 2012-05-01.JPG, Haima 7 File:Haima Family III China 2016-03-29.jpg, Haima Family File:Haima Freema II China 2012-04-14.jpg, Haima Freema File:Haima M3 facelift China 2016-04-09.jpg, Haima M3 File:Haima M5 001 China 2015-04-13.jpg, Haima M5 File:Haima M6 01 China 2016-04-07.jpg, Haima M6 File:Haima M8 China 2016-04-05.jpg, Haima M8 File:Haima S5 01 China 2014-04-16.jpg, Haima S5 File:2018 Haima S5 Young, front 8.4.18.jpg, Haima S5 Young File:Haima S7 China 2015-04-10.jpg, Haima S7 File:Haima V70 01 China 2016-04-01.jpg, Haima V70 File:Haima 7X IMG001.jpg, Haima 7X File:Haima 8S 001.jpg, Haima 8S

Former products

Vehicles formerly produced by Haima include: *

Mazda 929 The Mazda 929 is a full-size car which was sold by the Japanese automobile manufacturer Mazda between 1973 and 1997. Mazda used the 929 nameplate for export markets only, badge engineering In the automotive industry, rebadging is a form of ...

Haima HMC6450 The Mazda MPV (Multi-Purpose Passenger Vehicle) is a minivan manufactured by Mazda. Introduced in 1988 as a rear-wheel-drive model with optional selectable four-wheel drive, this was replaced in 1999 with a front-wheel-drive version with option ...

minivan (a van based on the Mazda MPV (LV) series) *

Mazda 6440 , commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan. In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one mi ...

minivan *

Haima 3 The Haima 3 is a compact car produced in China from 2007 to 2013 under the Haima brand, a joint venture between the Hainan provincial government and Mazda , commonly referred to as simply Mazda, is a Japanese multinational automotive manu ...

hatchback (1.6 litre) *

sedan (1.6 litre) *

Haima 2 The Haima 2 is a subcompact hatchback produced by Haima. Overview The styling of the Haima 2 heavily resembles the second-generation Mazda2 The Mazda2 is a subcompact/supermini (B-segment) car manufactured and marketed by Mazda since 2002, ...

hatchback (1.3 and 1.5 litre) *

Haima 1 The Haima 1 or Haima Aishang (Chinese: 海马爱尚) is a city car produced by Haima positioned below the Haima 2 subcompact. Overview Originally marketed as the Haima M11 when revealed as a concept car in 2010. Initial styling of the Ha ...

"Aishang" (爱尚) (1.0 litre) *

"Prince" (王子) (1.0 litre) *Haima HMC6470L station wagon (a rebadged

Mazda Luce The Mazda Luce is an executive car that was produced by Mazda in Japan from 1966 until 1991. It was widely exported as the Mazda 929 from 1973 to 1991 as Mazda's largest sedan. Later generations were installed with luxury items and interiors as th ...

) *

Haima Family The Haima Family is a compact sedan and hatchback produced by the Chinese manufacturer Haima Automobile. The model was introduced in 2003. Haima Family (2003–2007) The first generation Haima Family was a badge engineered version of the ei ...

/ Happin(CA7130) sedan / Family VS sedan / hatchback(1.6 litre) (a rebadged

Mazda 323 The , also marketed prominently as the Mazda 323, Mazda Protegé and Mazda Allegro, is a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004. It was marketed as the ' ...

Mazda Familia The , also marketed prominently as the Mazda 323, Mazda Protegé and Mazda Allegro, is a small family car that was manufactured by Mazda between 1963 and 2003. The Familia line was replaced by the Mazda3/Axela for 2004. It was marketed as the ' ...

) *Haima CA6430M hatchback *

Haima Freema The Haima Freema (普力马) is a Compact Compact as used in politics may refer broadly to a pact or treaty; in more specific cases it may refer to: * Interstate compact * Blood compact, an ancient ritual of the Philippines * Compact government, ...

(a rebadged

Mazda Premacy The is a passenger minivan that was built by the Japanese manufacturer Mazda from 1999 to 2018. The first generation Premacy was built in Japan and exported to Europe and Asia. A rebadged version was sold by Ford in a few Asian markets (includ ...

) (1.6 and 1.8 litre) File:Hainan-Mazda HMC6470 03 China 2018-03-06.jpg, Hainan-Mazda HMC6470 File:Hainan-Mazda HMC6470 04 China 2018-03-06.jpg, Hainan-Mazda HMC6470

Logo

Haima's logo represents a mythical bird flying away from a rising sun.

Motorsport

Haima competes in the China Touring Car Championship through the Haima Family team.

Sales

References

External links

Haima Automobile
{{DEFAULTSORT:Haima (Car) FAW Group divisions and subsidiaries Vehicle manufacturing companies established in 1992 Car manufacturers of China Electric vehicle manufacturers of China Companies based in Hainan Chinese brands Mazda