Gus Greenbaum (February 26, 1893 – December 3, 1958) was an American gangster in the casino industry, best known for taking over management of the Flamingo Hotel in Las Vegas after the murder of co-founder Bugsy Siegel.

Early life

Gustave "Gus" Greenbaum was born in Chicago to

Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...

immigrant

tailor A tailor is a person who makes or alters clothing, particularly in men's clothing. The Oxford English Dictionary dates the term to the thirteenth century. History Although clothing construction goes back to prehistory, there is evidence of ...

parents Herman Greenbaum and Sarah Goldberger, who initially lived between

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

and

Nebraska Nebraska () is a state in the Midwestern region of the United States. It is bordered by South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Kansas to the south; Colorado to the so ...

before settling in

Illinois Illinois ( ) is a state in the Midwestern United States. Its largest metropolitan areas include the Chicago metropolitan area, and the Metro East section, of Greater St. Louis. Other smaller metropolitan areas include, Peoria and Roc ...

, according to the 1900 census. His parents originated from the

Austro-Hungarian empire Austria-Hungary, often referred to as the Austro-Hungarian Empire,, the Dual Monarchy, or Austria, was a constitutional monarchy and great power in Central Europe#Before World War I, Central Europe between 1867 and 1918. It was formed with t ...

, with Sarah's birthplace documented as "Poland" on her birth record.

Career

An associate of

Meyer Lansky Meyer Lansky (born Maier Suchowljansky; July 4, 1902 – January 15, 1983), known as the "Mob's Accountant", was an American organized crime figure who, along with his associate Lucky Luciano, Charles "Lucky" Luciano, was instrumental in the deve ...

, Greenbaum joined his organization on New York's

Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Traditionally ...

in the mid or late 1910s. During

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic ...

, Greenbaum began working with the

Chicago Outfit The Chicago Outfit (also known as the Outfit, the Chicago Mafia, the Chicago Mob, the Chicago crime family, the South Side Gang or The Organization) is an Italian-American organized crime syndicate or crime family based in Chicago, Illinois, ...

managing the southwest division in Phoenix, Arizona of the Trans-America Race wire service in 1928. He set up in the Luhrs Tower and developed strong relationships with Phoenix leaders even, allegedly, future Senator Barry Goldwater. Sent to

Las Vegas Las Vegas (; Spanish language, Spanish for "The Meadows"), often known simply as Vegas, is the List of United States cities by population, 25th-most populous city in the United States, the most populous city in the U.S. state, state of Neva ...

shortly after

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the World War II by country, vast majority of the world's countries—including all of the great power ...

began, Greenbaum gained control over syndicate gambling operations with Morris Rosen and Moe Sedway. Sedway and Greenbaum ran the El Cortez Casino in 1945, until Greenbaum was asked by

William R. Wilkerson William Richard "Billy" Wilkerson (September 29, 1890 – September 2, 1962) was the founder of ''The Hollywood Reporter'', a real estate developer in Las Vegas and owner of such nightclubs as Ciro's. His series of columns known as "Billy's L ...

to manage casino operations for the Flamingo Hotel. In 1946, Bugsy Siegel took over construction and creative control of the Flamingo, until it was shut down in January 1947 due to mounting losses as a result of Siegel's skimming.

Murder and legacy

After Siegel's murder in June 1947, Greenbaum brought the struggling casino out of debt within several months, controlling several other syndicate casinos and bookmaking operations in

Arizona Arizona ( ; nv, Hoozdo Hahoodzo ; ood, Alĭ ṣonak ) is a U.S. state, state in the Southwestern United States. It is the list of U.S. states and territories by area, 6th largest and the list of U.S. states and territories by population, 14 ...

within several years. He had been able to secure funding from Phoenix-based bank Valley National Bank, the first bank to lend money to the mob. Greenbaum planned to retire to Arizona and rejected offers to run the Riviera for

Tony Accardo Anthony Joseph Accardo (; born Antonino Leonardo Accardo, ; April 28, 1906 – May 22, 1992), also known as "Joe Batters" and "Big Tuna", was an American longtime mobster. In a criminal career that spanned eight decades, he rose from small-time ho ...

, though after Greenbaum's sister-in-law was murdered, he accepted the job. As a syndicate associate in Las Vegas, Greenbaum asked Tom Dragna of the L.A. Mob to order the deaths of Anthony Brancato and Tony Trombino for robbing the Sports and Racebook at the Flamingo Las Vegas Hotel Casino in Las Vegas. Shortly after his close friend and Chicago-enemy union organizer

Willie Bioff William Morris ("Willie") Bioff (October 12, 1900 – November 4, 1955) was a Jewish-American organized crime figure who operated as a Chicago pimp and corrupt union leader between the 1920s and the 1940s. Using his position as head of the movi ...

's murder, Greenbaum's worsening gambling, womanizing, and drug habits eventually caused him to begin skimming from casino operations. His embezzlement was discovered by the Chicago syndicate. On December 3, 1958, Greenbaum and his wife Bess were found dead in their Phoenix home. Their throats had been cut with a butcher knife. Greenbaum was found in bed with a heating pad and his television turned on. He had nearly been decapitated. Bess sustained blunt trauma to her head before her throat was cut. Her head was padded with newspaper and a towel, seemingly to avoid blood stains on the furniture. GreenbaumMurderHouse

Greenbaum's name was merged with Moe Sedway's to inspire the name for the character " Moe Greene" in the crime drama film ''

The Godfather ''The Godfather'' is a 1972 American crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling 1969 The Godfather (novel), novel of the same title. The film stars Marlon Brando, Al ...

''.

Early life

Career

Murder and legacy

See also

References

Further reading