Gus Greenbaum (February 26, 1893 – December 3, 1958) was an American gangster in the casino industry, best known for taking over management of the Flamingo Hotel in Las Vegas after the murder of co-founder

Bugsy Siegel Benjamin "Bugsy" Siegel (; February 28, 1906 – June 20, 1947) was an American gangster, mobster who was a driving force behind the development of the Las Vegas Strip. Siegel was influential within the Jewish-American organized crime, Jewish Mo ...

Early life

Gustave "Gus" Greenbaum was born in Chicago to

Jewish Jews (, , ), or the Jewish people, are an ethnoreligious group and nation, originating from the Israelites of History of ancient Israel and Judah, ancient Israel and Judah. They also traditionally adhere to Judaism. Jewish ethnicity, rel ...

immigrant

tailor A tailor is a person who makes or alters clothing, particularly in men's clothing. The Oxford English Dictionary dates the term to the thirteenth century. History Although clothing construction goes back to prehistory, there is evidence of ...

parents Herman Greenbaum and Sarah Goldberger, who initially lived between

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and

Nebraska Nebraska ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders South Dakota to the north; Iowa to the east and Missouri to the southeast, both across the Missouri River; Ka ...

before settling in

Illinois Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...

, according to the 1900 census. His parents originated from the

Austro-Hungarian empire Austria-Hungary, also referred to as the Austro-Hungarian Empire, the Dual Monarchy or the Habsburg Monarchy, was a multi-national constitutional monarchy in Central Europe between 1867 and 1918. A military and diplomatic alliance, it consist ...

, with Sarah's birthplace documented as "Poland" on her birth record.

Career

An associate of

Meyer Lansky Meyer Lansky (born Maier Suchowljansky; July 4, 1902 – January 15, 1983), known as the "Mob's Accountant", was an American organized crime figure who, along with his associate Lucky Luciano, Charles "Lucky" Luciano, was instrumental in the dev ...

, Greenbaum joined his organization on

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Lower East Side The Lower East Side, sometimes abbreviated as LES, is a historic neighborhood in the southeastern part of Manhattan in New York City. It is located roughly between the Bowery and the East River from Canal to Houston streets. Historically, it w ...

in the mid or late 1910s. During

Prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...

, Greenbaum began working with the

Chicago Outfit The Chicago Outfit, also known as the Outfit, the Chicago Mafia, the Chicago Mob, the Chicago crime family, the South Side Gang or the Organization, is an Italian Americans, Italian American American Mafia, Mafia crime family based in Chicago, I ...

managing the southwest division in Phoenix, Arizona of the Trans-America Race wire service in 1928. He set up in the Luhrs Tower and developed strong relationships with Phoenix leaders even, allegedly, future Senator Barry Goldwater. Sent to

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

shortly after

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

began, Greenbaum gained control over syndicate gambling operations with Morris Rosen and

Moe Sedway Moe Sedway (July 7, 1894 – January 3, 1952) was an American businessman and mobster. He was an associate of Benjamin "Bugsy" Siegel and a faithful lieutenant of organized crime czar Meyer Lansky. He and Gus Greenbaum made the Flamingo Hote ...

. Sedway and Greenbaum ran the El Cortez Casino in 1945, until Greenbaum was asked by William R. Wilkerson to manage casino operations for the Flamingo Hotel. In 1946,

took over construction and creative control of the Flamingo, until it was shut down in January 1947 due to mounting losses as a result of Siegel's skimming.

Murder and legacy

After Siegel's murder in June 1947, Greenbaum brought the struggling casino out of debt within several months, controlling several other syndicate casinos and bookmaking operations in

Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...

within several years. He had been able to secure funding from Phoenix-based bank Valley National Bank, the first bank to lend money to the mob. Greenbaum planned to retire to Arizona and rejected offers to run the Riviera for Tony Accardo, though after Greenbaum's sister-in-law was murdered, he accepted the job. As a syndicate associate in Las Vegas, Greenbaum asked Tom Dragna of the L.A. Mob to order the deaths of

Anthony Brancato Anthony Brancato (July 18, 1914 – August 6, 1951) was an American criminal who served as a freelance gunman to various Mafia and syndicate organizations. Early career Born in Kansas City in 1914, Brancato became involved in armed robbery a ...

and Tony Trombino for robbing the Sports and Racebook at the

Flamingo Las Vegas Flamingo Las Vegas (formerly the Flamingo Hilton) is a casino hotel on the Las Vegas Strip in Paradise, Nevada. It is owned and operated by Caesars Entertainment. The Flamingo includes a casino and a 28-story hotel with 3,460 rooms. The reso ...

Hotel Casino in Las Vegas. Shortly after his close friend and Chicago-enemy union organizer Willie Bioff's murder, Greenbaum's worsening gambling, womanizing, and drug habits eventually caused him to begin skimming from casino operations. His embezzlement was discovered by the Chicago syndicate. On December 3, 1958, Greenbaum and his wife Bess were found dead in their Phoenix home. Their throats had been cut with a butcher knife. Greenbaum was found in bed with a heating pad and his television turned on. He had nearly been decapitated. Bess sustained blunt trauma to her head before her throat was cut. Her head was padded with newspaper and a towel, seemingly to avoid blood stains on the furniture. GreenbaumMurderHouse

Greenbaum's name was merged with

's to inspire the name for the character "

Moe Greene Morris "Moe" Greene is a fictional character appearing in Mario Puzo's 1969 novel ''The Godfather'' and the 1972 film of the same title. Both Greene's character and personality are based on Bugsy Siegel: his affiliation with the mob in Los A ...

" in the crime drama film ''

The Godfather ''The Godfather'' is a 1972 American Epic film, epic crime film directed by Francis Ford Coppola, who co-wrote the screenplay with Mario Puzo, based on Puzo's best-selling The Godfather (novel), 1969 novel. The film stars an ensemble cast inc ...

''.

Early life

Career

Murder and legacy

See also

References

Further reading