Gully rap is an emerging

genre Genre () is any style or form of communication in any mode (written, spoken, digital, artistic, etc.) with socially agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other fo ...

hip-hop music Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide r ...

that originated from

Mumbai Mumbai ( ; ), also known as Bombay ( ; its official name until 1995), is the capital city of the Indian state of Maharashtra. Mumbai is the financial capital and the most populous city proper of India with an estimated population of 12 ...

. It has since spread across

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

. Inspired by

American American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, p ...

rappers Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing b ...

Tupac Tupac Amaru Shakur (; born Lesane Parish Crooks; June 16, 1971 – September 13, 1996), also known by his stage names 2Pac and Makaveli, was an American rapper and actor, regarded as one of the greatest and most influential rappers of all tim ...

The Notorious B.I.G. Christopher George Latore Wallace (May 21, 1972 – March 9, 1997), better known by his stage names the Notorious B.I.G., Biggie Smalls, or simply Biggie, was an American rapper. Rooted in the New York rap scene and gangsta rap tradi ...

and

Nas Nas (born 1973) is the stage name of American rapper Nasir Jones. Nas, NaS, or NAS may also refer to: Aviation * Nasair, a low-cost airline carrier and subsidiary based in Eritrea * National Air Services, an airline in Saudi Arabia ** Nas Air (S ...

, the music discusses the street life in distinct Hindu-Urdu

rhythm Rhythm (from Greek , ''rhythmos'', "any regular recurring motion, symmetry") generally means a " movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions". This general meaning of regular r ...

and

cadence In Classical music, Western musical theory, a cadence () is the end of a Phrase (music), phrase in which the melody or harmony creates a sense of full or partial resolution (music), resolution, especially in music of the 16th century onwards.Don ...

. ''Gully'' means "narrow lane" in

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

DIVINE Divinity (from Latin ) refers to the quality, presence, or nature of that which is divine—a term that, before the rise of monotheism, evoked a broad and dynamic field of sacred power. In the ancient world, divinity was not limited to a singl ...

and

Naezy Naved Shaikh (born 1993), professionally known as Naezy, is an Indian rapper, songwriter from Mumbai, Maharashtra, who first broke into mainstream rap with the song ''"Mere Gully Mein"'' (from the movie Gully Boy), featuring fellow rapper DIVIN ...

are artists that are considered at the forefront of the genre. It stands in contrast to mainstream ''

desi Desi ( or or ; Hindustani language, Hindustani: देसी , , ) also Deshi, is a loose term used to describe the ethnic groups in South Asia, peoples, culture of South Asia, cultures, and products of the Indian subcontinent and their Sout ...

'' rap or

Bollywood Hindi cinema, popularly known as Bollywood and formerly as Bombay cinema, is primarily produced in Mumbai. The popular term Bollywood is a portmanteau of "Bombay" (former name of Mumbai) and "Cinema of the United States, Hollywood". The in ...

which focus on more superficial aspects of life (e.g. partying, alcohol). By contrast, gully rap has a

socio-political Political sociology is an interdisciplinary field of study concerned with exploring how governance and society interact and influence one another at the micro to macro levels of analysis. Interested in the social causes and consequences of how ...

emphasis. Gully rap has been an outlet for underprivileged youth and has been used as a tool for

activism Activism consists of efforts to promote, impede, direct or intervene in social, political, economic or environmental reform with the desire to make Social change, changes in society toward a perceived common good. Forms of activism range from ...

. Incorporating the fundamentals of US hip-hop, the rappers were able to express their emotions regarding their daily lives and frustrations. They were able to do so with minimal costs. No formal training is required.

Chinese Chinese may refer to: * Something related to China * Chinese people, people identified with China, through nationality, citizenship, and/or ethnicity **Han Chinese, East Asian ethnic group native to China. **'' Zhonghua minzu'', the supra-ethnic ...

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

s, cheap data packages, and free online platforms like

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

have been used. This represents the Indian philosophy of ''

jugaad Jugaad (Hindustani language, Hindustani: (Hindi) / (Urdu)) is a concept of non-conventional, frugal innovation in the Indian subcontinent. It also includes innovative fixes or simple workarounds, solutions that bend the rules, or resources ...

''. Although some artists are signed to music labels, the majority are independent. They are primary promoted through

word of mouth Word of mouth is the passing of information from person to person using oral communication, which could be as simple as telling someone the time of day. Storytelling is a common form of word-of-mouth communication where one person tells others a ...

. Rappers set up a microphone and speakers on the street and rap for free to audiences.

Hip-hop culture Hip-hop culture is an art movement that emerged in New York City, in the borough of The Bronx; Primarily within the black community. Hip Hop as an art form and culture has been heavily influenced by both male and female artists. It is charac ...

had been present in Mumbai for over decade before gully rap became popular. The rap started off as a derivative of American rap, but within a few years became original and become mainstream. Rappers would post

rap battles Battle rap (also known as rap battling)Edwards, Paul, 2009, p. 25. is a type of rapping performed between two or more performers that incorporates boasts, insults, wordplay and disses originating in the African-American community. Battle rap is of ...

on a social media networking site called

Orkut Orkut was a social networking service owned and operated by Google. The service was designed to help users meet new and old friends and maintain existing relationships. The website was named after its creator, Google employee Orkut Büyükkö ...

, which is now defunct. Originally, the language was

English English usually refers to: * English language * English people English may also refer to: Culture, language and peoples * ''English'', an adjective for something of, from, or related to England * ''English'', an Amish ter ...

, but then a turning point occurred when the rappers used local Bambaiyya slang as well other languages (e.g.

Marathi Marathi may refer to: *Marathi people, an Indo-Aryan ethnolinguistic group of Maharashtra, India **Marathi people (Uttar Pradesh), the Marathi people in the Indian state of Uttar Pradesh *Marathi language, the Indo-Aryan language spoken by the Mar ...

Tamil Tamil may refer to: People, culture and language * Tamils, an ethno-linguistic group native to India, Sri Lanka, and some other parts of Asia **Sri Lankan Tamils, Tamil people native to Sri Lanka ** Myanmar or Burmese Tamils, Tamil people of Ind ...

Konkani __NOTOC__ Konkani may refer to: Language * Konkani language is an Indo-Aryan language spoken in the Konkan region of India. * Konkani alphabets, different scripts used to write the language **Konkani in the Roman script, one of the scripts used to ...

). In 2015, "Mere Gully Mein" performed by DIVINE featuring Naezy was released, and its success marked the first time the genre hit the mainstream. The 2019 Bollywood film ''

Gully Boy ''Gully Boy'' is a 2019 Indian Hindi-language musical drama film directed by Zoya Akhtar, and written by Akhtar and Reema Kagti. The film was produced by Ritesh Sidhwani, Akhtar and Farhan Akhtar under the banners of Tiger Baby Films and E ...

'' tracks the story of an aspiring rapper from the slums of Mumbai.

VICE A vice is a practice, behaviour, Habit (psychology), habit or item generally considered morally wrong in the associated society. In more minor usage, vice can refer to a fault, a negative character trait, a defect, an infirmity, or a bad or unhe ...

made a documentary called ''Kya Bolta Bantai'' discussing the emergence of the genre. Another documentary called ''Gully Life'' follows the

rags-to-riches Rags to riches (also rags-to-riches) refers to any situation in which a person rises from poverty to wealth, and in some cases from absolute obscurity to heights of fame, fortune and celebrity—sometimes instantly. This is a common archetype in ...

story of DIVINE.

References

External links

{{Portal bar, Music, India Music of India Indian hip-hop

See also

References

External links