Guaraná Backus is a Peruvian
guaraná beverage containing
guarana
Guaraná ( from the Portuguese ''guaraná'' ), ''Paullinia cupana'', syns. ''P. crysan, P. sorbilis'') is a climbing plant in the family Sapindaceae, native to the Amazon basin and especially common in Brazil. Guaraná has large leaves and clu ...
fruit and is sold in
PET
A pet, or companion animal, is an animal kept primarily for a person's company or entertainment rather than as a working animal, livestock, or a laboratory animal. Popular pets are often considered to have attractive appearances, intelligence ...
bottles of 500
ml. In 2007 the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version. A year later its sales had increased by 49%.
The brand has sponsored national
windsurfing
Windsurfing is a wind propelled water sport that is a combination of sailing and surfing. It is also referred to as "sailboarding" and "boardsailing", and emerged in the late 1960s from the aerospace and surf culture of California. Windsurfing g ...
,
taekwondo
''Taekwondo'', ''Tae Kwon Do'' or ''Taekwon-Do'' (; ko, 태권도/跆拳道 ) is a Korean form of martial arts involving punching and kicking techniques, with emphasis on head-height kicks, spinning jump kicks, and fast kicking techniques. ...
and youth
football tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with
whisky
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden ca ...
.
References
External links
Backus web site(in Spanish)
Peruvian brands
Peruvian drinks
Backus and Johnston brands
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