GAC Honda Automobile Co., Ltd. is a Chinese automobile manufacturing
joint venture
A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
company
based in
Guangzhou
Guangzhou, Chinese postal romanization, previously romanized as Canton or Kwangchow, is the Capital city, capital and largest city of Guangdong Provinces of China, province in South China, southern China. Located on the Pearl River about nor ...
,
Guangdong province
) means "wide" or "vast", and has been associated with the region since the creation of Guang Prefecture in AD 226. The name "''Guang''" ultimately came from Guangxin ( zh, labels=no, first=t, t= , s=广信), an outpost established in Han dynasty ...
.
Co-owned by
Honda
commonly known as just Honda, is a Japanese multinational corporation, multinational Conglomerate (company), conglomerate automotive manufacturer headquartered in Minato, Tokyo, Japan.
Founded in October 1946 by Soichiro Honda, Honda has bee ...
and
GAC Group
Guangzhou Automobile Group Co., Ltd. (GAC Group) is a Chinese state-owned automobile manufacturer headquartered in Guangzhou, Guangdong. , it was the fifth largest automobile manufacturer in China, with 2.144 million sales in 2021.
The com ...
(''Guangqi''), GAC Honda operates two plants that, , produces Honda-branded models and one car sold under the China-only
Everus
Everus (Li Nian) is a car marque of GAC Honda, a joint venture between Honda and Guangzhou Automobile Group (GAC Group). Honda became the first foreign automaker to develop vehicles under a brand owned by its local joint venture automaker in Ch ...
brand.
GAC Honda's products incorporate Japanese-made parts. According to statistics from the China Association of Automobile Manufacturers, Guangqi Honda's car sales in 2005 were 203,200 units, ranking fifth in mainland China.
Originally named Guangzhou Honda, this was changed to GAC Honda in 2009. , the company boasts a per year production capacity of 480,000.
History
Seeking to replace the loss-making
[Global Strategy - By Mike W. Peng](_blank)
Cengage Learning, 2008, , 9780324590999, Page 423 of the
Guangzhou Peugeot Automobile Company for a joint venture with another foreign car-maker, the government of Guangzhou established Guangzhou Honda Automobile Co Ltd with Honda, which beat out a number of rivals for the privilege,
in May
or July
of 1998. GAC Honda launched its first model, an American version Accord in March 1999 along with its first 4S shop.
Making a product that the Chinese consumer had familiarity with through high quality imports as well as a pre-existing sales and service network for these cars may have contributed to the early success of GAC Honda.
A recently failed joint venture between the Guangzhou Government and Peugeot (
Guangzhou Peugeot Automobile Company) also helped to prepare the ground.
Beginning in 2009, GAC Honda has distributed automobiles by ship—reducing secondary transport distances and transport losses while also being environmentally responsible.
The company also uses rail and road transport.
Everus
Everus (Li Nian) is a car marque of GAC Honda, a joint venture between Honda and Guangzhou Automobile Group (GAC Group). Honda became the first foreign automaker to develop vehicles under a brand owned by its local joint venture automaker in Ch ...
is another car brand of the company, launched in 2011. Soon after, the company has a production capacity of vehicles.
From 2016 to 2022
Acura
Acura is the luxury and performance division of Japanese automaker Honda, based primarily in North America. The brand was launched on March 27, 1986, marketing luxury and performance automobiles. Acura sells cars in the United States, Canada, M ...
will also be produced. On April 1, 2020,
Honda Automobile (China) was acquired.
Everus
Everus (''Li Nian'' ), GAC Honda's first China-only brand, is targeted at consumers in inland cities like
Chaozhou
Chaozhou ( zh, t=潮州), alternatively Chiuchow, Chaochow or Teochew, is a city in the eastern Guangdong province of China. It borders Shantou to the south, Jieyang to the southwest, Meizhou to the northwest, the province of Fujian to the east, ...
and
Lanzhou
Lanzhou is the capital and largest city of Gansu province in northwestern China. Located on the banks of the Yellow River, it is a key regional transportation hub, connecting areas further west by rail to the eastern half of the country. His ...
who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer.
[AUTOSHOW-China joint venture brands eye growth in inland cities]
reuters.com, Mon Dec 20, 2010 5:44am EST While it was the first China-only brand for any sino-foreign joint venture
other, similar marques do exist such as the Dongfeng/Nissan
Venucia
Venucia is a car marque of Dongfeng Nissan Passenger Vehicle Company (Dongfeng Nissan), a subsidiary of Dongfeng Motor Co., Ltd. The marque was launched in September 2010 by Dongfeng Nissan. From February 2017 until the end of 2020, Venucia wa ...
.
The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show.
[ The S1 is based on an old model of the ]Honda City
The is a sedan car which has been produced by the Japanese manufacturer Honda since 1981.
The City was originally a 3-door hatchback/2-door convertible for the Japanese, European and Australasian markets. The 3-door City was retired in 1994 a ...
.
Customer service award
GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power
J.D. Power is an American data analytics, software, and consumer intelligence company founded in 1968. The company specializes in the use of big data, artificial intelligence, and algorithmic models examining consumer behavior. The firm's busine ...
Asia Pacific 2009 China Customer Service Index Study.J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China
jdpower.com, 30 July 2009
Products
Everus
*
VE-1
*
EA6
Honda
*
Accord
Accord may refer to:
Businesses and products
* Honda Accord, a car manufactured by the Honda Motor Company
* Accord (cigarette), a brand of Rothmans, Benson & Hedges
* Accord (company), a former public services provider in south England
* Accord ...
*
Avancier
*
Breeze
Breeze often refers to:
* A gentle to moderate wind
* Sea breeze, an onshore afternoon wind, caused by warm air rising over the land in sunny weather
Breeze or The Breeze may also refer to:
Places
* Breeze Center, a shopping center in Songshan ...
*
Crider
*
Fit
*
Integra
*
Odyssey
The ''Odyssey'' (; ) is one of two major epics of ancient Greek literature attributed to Homer. It is one of the oldest surviving works of literature and remains popular with modern audiences. Like the ''Iliad'', the ''Odyssey'' is divi ...
*
Vezel
*
ZR-V
*
e:NP1
*
e:NP2
*
P7
*
GT
Former products
Everus
*
Everus S1 (2010–2013)
Honda
*
Crosstour (2010–2015)
*
City
A city is a human settlement of a substantial size. The term "city" has different meanings around the world and in some places the settlement can be very small. Even where the term is limited to larger settlements, there is no universally agree ...
(2004–2019)
Acura
*
CDX (2016–2022)
*
RDX
RDX (Research Department Explosive or Royal Demolition Explosive) or hexogen, among other names, is an organic compound with the formula (CH2N2O2)3. It is white, odorless, and tasteless, widely used as an explosive. Chemically, it is classified ...
(2019–2022)
*
TLX-L (2014–2020)
Gallery
File:GAC-Honda FIT SPORT front 202006 (cropped).jpg, Honda Fit
File:Guangqi Honda 2th Crider 180TURBO front (cropped).jpg, Honda Crider
File:Guangqi Honda 10th Accord (CV) 260TURBO front.jpg, Honda Accord
File:Honda Vezel China 2015-04-20.jpg, Honda Vezel
File:GAC Honda Breeze For Guangzhou Auto Show 2020 (cropped).jpg, Honda Breeze
File:Honda Avancier facelift 001.jpg, Honda Avancier
File:Honda Odyssey V China 2016-04-08.jpg, Honda Odyssey
File:Everus VE-1 2021032802.jpg, Everus VE-1
File:GAC-Honda EA6 001.jpg, GAC-Honda EA6
File:Honda ZR-V 001.jpg, Honda ZR-V
File:GAC-Honda Integra front quarter.jpg, Honda Integra
File:GAC Honda ZR-V eHEV For Guangzhou International Auto Show 2022.jpg, Honda ZR-V eHEV
File:Honda eNP1 20231120.jpg, Honda e:NP1
File:2024 GAC-Honda e꞉NP2.jpg, Honda e:NP2
File:Honda Ye P7 001.jpg, Honda P7
Former
File:Honda City IV 01 China 2016-03-30.jpg, Honda City
File:Honda Crosstour CN facelift 01 China 2015-04-13.jpg, Honda Crosstour
File:Everus S1 facelift 01 China 2014-04-15.jpg, Everus S1
File:Acura TLX-L 02 China 2018-03-20.jpg, Acura TLX-L
File:Acura CDX Hybrid 01 China 2019-03-28.jpg, Acura CDX
File:Acura RDX III 02 China 2019-03-28.jpg, Acura RDX
See also
*
List of Honda assembly plants
Honda Motor Company, Ltd. operates plants worldwide for the manufacture of their products. In a vehicle identification number (VIN), the 11th digit indicates the factory the auto has been built in.
References
{{DEFAULTSORT:List Of Honda Asse ...
*
Dongfeng Honda
References
External links
*
{{Automotive industry in the People's Republic of China
Car manufacturers of China
GAC Group joint ventures
Honda factories
Motor vehicle assembly plants in China
Vehicle manufacturing companies established in 1998
Chinese companies established in 1998
Chinese-foreign joint-venture companies
Manufacturing companies based in Guangzhou
Honda