Group Nine Media was an American

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based in

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. The company comprises

Thrillist ''Thrillist'' is an online media website covering travel. ''Thrillist'' was founded in 2004 by Ben Lerer and Adam Rich. In October 2016, Thrillist merged with internet brands ''The Dodo'', NowThis News, and Seeker to form the digital media ...

, NowThis, The Dodo, and Seeker. The four brands, and former brand SourceFed, merged to form Group Nine Media in October 2016. In October 2019, Group Nine Media acquired

PopSugar PopSugar Inc. is an American media and technology company that is the parent to the media property PopSugar (stylized POPSUGAR) and a monthly subscription business PopSugar Must Have. The company was founded in 2006 by married couple Brian and Lis ...

. In December 2020, Group Nine formed its own corporate SPAC to use the public funding for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination. In December 2021,

Vox Media Vox Media, Inc. is an American mass media company founded in Washington, D.C. with operational headquarters in Lower Manhattan, New York City. The company was established in November 2011 by CEO Jim Bankoff and Trei Brundrett to encompass ''S ...

announced its intention to acquire Group Nine. The transaction was completed in February 2022, and Group Nine was folded into Vox Media.

Ownership

At the time of the 2016 merger,

Discovery Communications Discovery, Inc. was an American multinational mass media factual television conglomerate based in New York City. Established in 1982, the company operated a group of factual and lifestyle television brands, such as the namesake Discovery Cha ...

announced a $100 million minority investment in the collective organization, becoming the biggest

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before Axel Springer. Discovery also acquired the right to obtain a majority stake later if it so chooses. In 2017, Discovery led a $40 million funding round in the d "igital media company. Group Nine Media raised $50 million in new funding in 2019, led by its lead investor

Discovery Discovery may refer to: * Discovery (observation), observing or finding something unknown * Discovery (fiction), a character's learning something unknown * Discovery (law), a process in courts of law relating to evidence Discovery, The Discovery ...

along with participation from German publishing firm Axel Springer. Ben Lerer, founder of

and managing director of Lerer Hippeau Ventures, is CEO of Group Nine Media. On 13 December 2021, it was announced that

would acquire Group Nine Media. The acquisition was completed on 22 February 2022.

References

External links

* Vox Media 2016 establishments in New York City 2022 mergers and acquisitions Former Discovery, Inc. subsidiaries American companies established in 2016 American companies disestablished in 2022 Holding companies based in New York City Mass media companies based in New York City Mass media companies established in 2016 {{US-company-stub