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Natassia Gail Zolot (born September 24, 1989), better known by her stage name Kreayshawn, is an American
rapper Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates "rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backing ...
,
singer Singing is the art of creating music with the voice. It is the oldest form of musical expression, and the human voice can be considered the first musical instrument. The definition of singing varies across sources. Some sources define singi ...
, and
music video director A music video director is the head, overseer or facilitator of music video production. The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers. They may or ...
from
Oakland, California Oakland is a city in the East Bay region of the San Francisco Bay Area in the U.S. state of California. It is the county seat and most populous city in Alameda County, California, Alameda County, with a population of 440,646 in 2020. A major We ...
. In 2011, while serving as a member of a
rap group Hip-hop or hip hop (originally disco rap) is a popular music Music genre, genre that emerged in the early 1970s from the African Americans, African-American community of New York City. The style is characterized by its synthesis of a wide r ...
with her friends, she released the music video to her debut single, "
Gucci Gucci "Gucci Gucci" is a song by American hip hop recording artist Kreayshawn. The song serves as the lead single from her debut studio album, '' Somethin' 'Bout Kreay'' (2012). It was released on June 14, 2011, by Columbia Records. By 2012, the sing ...
", to viral success.


Early life and education

Natassia Zolot was born on September 24, 1989, in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
. She is Jewish and a third-generation Russian-American. Her mother, Elka Zolot, was a member of the San Francisco garage
punk Punk or punks may refer to: Genres, subculture, and related aspects * Punk rock, a music genre originating in the 1970s associated with various subgenres * Punk subculture, a subculture associated with punk rock, or aspects of the subculture s ...
band
The Trashwomen The Trashwomen were an all-female American garage punk and surf punk trio from the San Francisco Bay Area signed to Estrus Records. History Formed in 1991 by Tina Lucchesi and Dannielle Pimm, and former Bitch Fight & later, Eight Ball Scratch ...
. Kreayshawn moved to
East Oakland East Oakland is a geographical region of Oakland, California, United States, that stretches between Lake Merritt in the northwest and San Leandro in the southeast. As the southeastern portion of the city, East Oakland takes up the largest porti ...
and acquired her first video camera at age 10, whereupon she started documenting her raps and films about herself and everyday life. At the age of 13, Natassia enrolled at
MetWest High School MetWest High School is a public high school in Oakland, California, United States. It is especially focused on learning through internships. The Oakland Unified School District Oakland Unified School District is a public education school dist ...
, which she described as a "new alternative type of high school". Instead of having the usual classes, such as English and mathematics, she had to take an internship at a local radio station 3 days a week. She was dissatisfied with the lack of work and wanted to go to a normal high school, so she switched to Oakland High School. However, according to Kreayshawn, she "went to none of erclasses, ever" at her new school, which led to her finishing the term with a 0.0 grade point average and getting expelled for
truancy Truancy is any intentional, unjustified, unauthorized, or illegal absence from compulsory education. It is a deliberate absence by a student's own free will and usually does not refer to legitimate excused absences, such as ones related to medic ...
. After taking a short break, she went to
Alameda High School Alameda High School is a co-educational state high school serving grades 9–12. It is located in Alameda, California, United States, and is part of the Alameda Unified School District. History The suggestion to open a "Preparatory Department ...
but after a few months she was expelled. After the incident, she then enrolled in the
continuation high school A continuation high school is an alternative to a comprehensive high school. In some countries it is primarily for students who are considered at risk of not graduating at the normal pace. The requirements to graduate are the same, but the sche ...
, Island High, where she then completed her second year. While attending, she again began skipping school for weeks on end. After two weeks, she returned to find out the school moved to a different location. Since she had no address or any contact with the school she was unable to find the new location and never went back. At the age of 16, she moved to live with her aunt in
Berkeley Berkeley most often refers to: *Berkeley, California, a city in the United States **University of California, Berkeley, a public university in Berkeley, California *George Berkeley (1685–1753), Anglo-Irish philosopher Berkeley may also refer to ...
and was taking care of her little cousin. She later moved again to live with her friend
V-Nasty Vanessa Renee Reece (born November 11, 1990), better known by her stage name V-Nasty, is an American rapper from Oakland, California. She is best known for being part of the group White Girl Mob with Kreayshawn and Lil Debbie, and for colla ...
and enrolled in a work program, where she passed her
GED Ged or GED may refer to: Places * Ged, Louisiana, an unincorporated community in the United States * Ged, a village in Bichiwara Tehsil, Dungarpur District, Rajasthan, India * Delaware Coastal Airport, in Delaware, US, callsign GED People * Ged B ...
test. After graduating, she received financial support from her work program and used the money to get her own apartment. When she was 17, she got a laptop and began recording songs and exploring her interest in cinematography, by shooting music videos for local artists such as
Lil B Brandon Christopher McCartney (born August 17, 1989), known professionally as Lil B and Lil B The BasedGod, is an American rapper. He began his career as a member of the Berkeley, California-based hip hop group the Pack in 2005, who signed wi ...
. Her videos caught the attention of
Dean Dean may refer to: People * Dean (given name) * Dean (surname), a surname of Anglo-Saxon English origin * Dean (South Korean singer), a stage name for singer Kwon Hyuk * Dean Delannoit, a Belgian singer most known by the mononym Dean * Dean Sw ...
Patrick Kriwanek, and she attended Berkeley Digital Film Institute with a full scholarship for two semesters. She then moved to Los Angeles to pursue her music video career. Her manager Chioke McCoy, whom she met while directing a video for DB tha General, encouraged her take on a music career of her own.


Career

Kreayshawn performed in the hip hop group the White Girl Mob (WGM). The group included her friends
V-Nasty Vanessa Renee Reece (born November 11, 1990), better known by her stage name V-Nasty, is an American rapper from Oakland, California. She is best known for being part of the group White Girl Mob with Kreayshawn and Lil Debbie, and for colla ...
and
Lil Debbie Jordan Mary Capozzi (born February 2, 1990), better known by her stage name Lil Debbie, is an American rapper, model, baker and fashion designer. Debbie started her career in 2011 as part of the now-defunct group White Girl Mob, with rappers Kre ...
. The White Girl Mob, after many disputes, disbanded in 2012. However, the entire White Girl Mob crew appears in Kreayshawn's video "Go Hard (La.La.La)". In 2010, Kreayshawn released her first
mixtape In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...
, ''Kittys x Choppas'', as well as her first music video for the song "Bumpin Bumpin." On May 16, 2011, she released a music video for her single "
Gucci Gucci "Gucci Gucci" is a song by American hip hop recording artist Kreayshawn. The song serves as the lead single from her debut studio album, '' Somethin' 'Bout Kreay'' (2012). It was released on June 14, 2011, by Columbia Records. By 2012, the sing ...
", which generated nearly three million views on YouTube in the first three weeks. "Gucci Gucci," according to Kreayshawn, is a song coaxing people to wear their own styles and not succumb to being " basic bitches," The popularity of her "Gucci Gucci" video caught the attention of several record labels, and Kreayshawn quickly signed a contract with
Columbia Records Columbia Records is an American reco ...
. Kreayshawn's management was contacted by the label representing the
Red Hot Chili Peppers The Red Hot Chili Peppers are an American rock band formed in Los Angeles in 1982, consisting of Anthony Kiedis (vocals), Flea (musician), Flea (bass), John Frusciante (guitar), and Chad Smith (drums). Their music incorporates elements of a ...
about directing a music video for the band's single, "
The Adventures of Rain Dance Maggie "The Adventures of Rain Dance Maggie" is a song by the Red Hot Chili Peppers, released as the first single from their tenth album '' I'm with You'' (2011). It was their first single since " Hump de Bump" in 2007, and their first with new guitari ...
" (from the album, '' I'm with You''). In August 2011, ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
'' ranked Kreayshawn number 34 on their
Social 50 The ''Billboard'' Social 50 was a popularity chart which ranked the most active musician, music artists on the world's leading social networking services. Its data, published by ''Billboard (magazine), Billboard'' magazine and compiled by Next B ...
chart A chart (sometimes known as a graph) is a graphics, graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can repres ...
for her presence on social media. Kreayshawn sparked controversy during a
Tinychat Paltalk is a proprietary video group chat service that enables users to communicate by video, Internet chat, or voice. History In 2007, the filmed suicide of one of the service's users was widely reported in the media. Concerns were raised ...
freestyle Freestyle may refer to: Brands * Reebok Freestyle, a women's athletic shoe * Ford Freestyle, an SUV automobile * Coca-Cola Freestyle, a vending machine * Abbott FreeStyle, a blood glucose monitor by Abbott Laboritories Media * '' FreeStyle'', ...
, wherein she insulted rapper
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. An influential figure in modern Hip-hop, hip hop music, Rick Ross has become known for his "Wiktionary:booming, booming" vocal perfor ...
by calling him "fake." She later retracted her statements and described it as a misunderstanding; however, a few days following her statement, Kreayshawn continued making negative remarks about Ross's body weight, once again calling him "fake" and stating that "he can't rap." These remarks eventually led to Rick Ross verbally threatening Kreayshawn and her manager Chioke "Stretch" McCoy
entourage An entourage () is an informal group or band of people who are closely associated with a (usually) famous, notorious, or otherwise notable individual. The word can also refer to: Arts and entertainment * L'entourage, French hip hop / rap collecti ...
during the 2011 MTV Video Music Awards. She was nominated for the
MTV Video Music Award for Best New Artist The MTV Video Music Award for Best New Artist has been given out since the first annual MTV Video Music Awards in 1984. Until 2006, the award was named Best New Artist in a Video. In 2007 its name was changed to Best New Artist, as the category un ...
, but lost the category to
Tyler, The Creator Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper, singer, songwriter, and record producer. He has been cited as an influential figure in alternative hip-hop during the 2010s. Tyler beca ...
. She also hosted the
Red Carpet A red carpet is traditionally used to mark the route taken by heads of state on ceremonial and formal occasions, and has in recent decades been extended to use by Very Important Person, VIPs and celebrity, celebrities at formal events. History ...
event. The same night, nude pictures of herself were leaked via her Twitter being hacked. She claimed the photos were taken when she was
underage In law, a minor is someone under a certain age, usually the age of majority, which demarcates an underage individual from legal adulthood. The age of majority depends upon jurisdiction and application, but it is commonly 18. ''Minor'' may also ...
. In July 2011, Kreayshawn's first physical release, ''Nattymari presents Kreayshawn and Sortahuman Murder in Memphis Vol 1'', came out on cassette tape via Clan Destine Records. Produced by Nattymari with features by V-Nasty and Yung Hawaii Slim among others, the release was limited to 100 copies and celebrated Memphis' culture of murky, underground rap distributed via tape. Side A of the tape is available for free online via clothing company Mishka NYC, while the instrumental side B is tape exclusive. In 2012, Kreayshawn was nominated for the
O Music Awards The O Music Awards (commonly abbreviated as the OMAs) was an awards show presented by MTV to honor music, technology and intersection between the two. The 1st O Music Award ceremony was held on April 28, 2011 on Fremont Street in Downtown Las V ...
. Kreayshawn's debut studio album, '' Somethin' 'Bout Kreay'', was released for digital download on September 14, 2012, by
Columbia Records Columbia Records is an American reco ...
in the United States. It was released on CD elsewhere on September 25, 2012. The singles, "
Breakfast Breakfast is the first meal of the day usually eaten in the morning. The word in English refers to breaking the fasting period of the previous night. Various "typical" or "traditional" breakfast menus exist, with food choices varying by regi ...
", featuring
2 Chainz Tauheed K. Epps (born September 12, 1977), known professionally as 2 Chainz (formerly Tity Boi), is an American rapper and actor. Born and raised in College Park, Georgia, he gained recognition as one-half of the Southern hip-hop duo Playaz Ci ...
, and "Go Hard (La.La.La)", preceded the album. A music video was released for "Blasé Blasé" exclusively through HungerTV. In 2013 "Left Ey3" was included on the soundtrack of ''The Heat,'' starring Melissa McCarthy and Sandra Bullock, directed by Paul Feig. On one of her YouTube videos, Kreayshawn stated that she is working on an EP. On February 15, 2014, Kreayshawn vlogged herself at the shoot for her new line of jewelry, along with appearing in a new music video with Bukkweatbill for their song "Pipe Down". Kreayshawn announced in a vlog released on February 22, 2014, that she has recorded several songs that might be on her upcoming EP. She also announced that she had an interest in getting a production crew together and to start directing again along with making a reel. In the same vlog, she also said that she had been unsigned from her label after she had had her first child. On July 24, 2014, Kreayshawn released a collection of chokers called "Hella Cute". Kreayshawn has been the creative director of OK 1984 since releasing her first collection. She also released a new song, "Pizza Song". When responding to a fan on Twitter, Kreayshawn stated that she was working on music and hoped to have something out by the end of 2014. On October 22, 2014, Kreayshawn announced on her Facebook page that she had created a podcast, ''Lost in Thot''. It features Kreayshawn and Chippy Nonstop. ''Lost in Thot'' was released on SoundCloud and Stitcher until Chippy was deported to Canada. The RIAA certified "Gucci Gucci" platinum on October 27, 2023.


Artistry


Influences

Kreayshawn has stated that the biggest influences on her rapping style are the
Spice Girls The Spice Girls are an English girl group formed in 1994, consisting of Mel B ("Scary Spice"), Melanie C ("Sporty Spice"), Emma Bunton ("Baby Spice"), Geri Halliwell ("Ginger Spice"), and Victoria Beckham ("Posh Spice"). They have sold over 10 ...
and
Missy Elliott Melissa Arnette "Missy" Elliott (born July 1, 1971), also known as Misdemeanor, is an American rapper, singer, songwriter, and record producer. She began her musical career as a member of the Contemporary R&B, R&B girl group 4 All the Sistas Arou ...
. Kreayshawn states that Missy Elliot is her strongest influence because "she's always been stylish, and she's always kept her own thing going." In an interview for M.I.S.S., Kreayshawn stated that there were several musicians she was a major fan of, some include
Waka Flocka Flame Juaquin James Malphurs (born May 31, 1986), known professionally as Waka Flocka Flame, is an American rapper. He first became known for his 2009 single "O Let's Do It", which entered the Billboard Hot 100, ''Billboard'' Hot 100 and led him to ...
,
Kool Keith Keith Matthew Thornton (born October 7, 1963), known professionally as Kool Keith, is an American rapper and record producer known for his surreal, abstract, and often profane or incomprehensible lyrics. Kool Keith has recorded prolifically both ...
, and
Aaliyah Aaliyah Dana Haughton ( ; January 16, 1979 – August 25, 2001) was an American singer, actress, dancer, and model. Known as the " Princess of R&B" and "Queen of Urban Pop", she is credited with helping to redefine contemporary R&B, p ...
.


Accolades

''
Business Insider ''Business Insider'' (stylized in all caps: BUSINESS INSIDER; known from 2021 to 2023 as INSIDER) is a New York City–based multinational financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Inside ...
'' listed Kreayshawn as one of the 19 Most Important White Rappers in 2011, a list which also included
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
and
Mac Miller Malcolm James McCormick (January 19, 1992 – September 7, 2018), known by the stage name Mac Miller, was an American rapper. He began his career in Pittsburgh's local hip hop music, hip hop scene in 2007, at the age of 15. In 2010, he signed ...
.


Personal life

On May 5, 2013, Kreayshawn announced via her Twitter that she was expecting her first child. She gave birth to her son on September 18, 2013. On December 21, 2015, Kreayshawn's bank account was seized by the
Internal Revenue Service The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
over unpaid taxes, which she claimed was caused by her accountant robbing her.


Discography


Studio albums


Mixtapes


Extended plays


Singles


Guest appearances


Filmography


Television


Awards


References


External links

* {{Portalbar, California, San Francisco Bay Area 1989 births Living people American people of Russian-Jewish descent Columbia Records artists Jewish American musicians Jewish rappers Hip-hop musicians from San Francisco Rappers from the San Francisco Bay Area West Coast hip-hop musicians 21st-century American rappers American people of Hungarian descent 21st-century American Jews 21st-century American women rappers