In the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

, the expression "grey pound" is used in the context of marketing and or retail sources and refers to the

purchasing power Purchasing power refers to the amount of products and services available for purchase with a certain currency unit. For example, if you took one unit of cash to a store in the 1950s, you could buy more products than you could now, showing that th ...

elderly people Old age is the range of ages for people nearing and surpassing life expectancy. People who are of old age are also referred to as: old people, elderly, elders, senior citizens, seniors or older adults. Old age is not a definite biological sta ...

consumer A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...

s. It is frequently used as a label for

movies A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, since ...

aimed at an older audience. A similar term exists for

LGBT LGBTQ people are individuals who are lesbian, gay, bisexual, transgender, queer, or questioning. Many variants of the initialism are used; LGBTQIA+ people incorporates intersex, asexual, aromantic, agender, and other individuals. The gro ...

consumers, known as

pink money Pink money describes the purchasing power of the LGBT community, often especially with respect to political donations. With the rise of the LGBT rights movement, pink money has gone from being a fringe or marginalized market to a thriving indus ...

Saga Sagas are prose stories and histories, composed in Iceland and to a lesser extent elsewhere in Scandinavia. The most famous saga-genre is the (sagas concerning Icelanders), which feature Viking voyages, migration to Iceland, and feuds between ...

, a company whose products and services target the over-50s, estimated the value of the grey pound at £320 billion a year as of 2020. The grey pound is especially important in countries where older people hold disproportionate levels of wealth; in the UK, over-50s hold over three quarters of the financial wealth.

References

Economy of the United Kingdom Old age in the United Kingdom {{Econ-stub

See also

References