Greg Street is an American
video game designer
Video game design is the process of designing the rules and content of video games in the Video game development#Pre-production, pre-production stage and designing the gameplay, environment, storyline and characters in the Video game development ...
and former Head of Creative Development for
Riot Games
Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...
.
Street was previously employed by
Blizzard Entertainment
Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
as Lead Systems Designer on the award-winning
MMORPG
A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game.
As in role-playing games (RPGs), the player assumes the role of a Player charac ...
''
World of Warcraft
''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
'', and is also known by his
screen name "Ghostcrawler" on the ''World of Warcraft'' forums and his own Twitter account. Prior to being employed by Blizzard, Street worked as a marine biologist, eventually moving into the game design field. He also worked with
Ensemble Studios
Ensemble Studios was an American video game developer. It was founded by Tony Goodman in 1994 and incorporated the following year. It borrowed the name of Ensemble Corporation, a consulting firm founded by Goodman in 1990. It was acquired by ...
on the ''
Age of Empires
''Age of Empires'' is a series of historical real-time strategy video games, originally developed by Ensemble Studios and published by Xbox Game Studios.
The first title in the series, ''Age of Empires'', focused on events in Europe, Afri ...
'' series of
real-time strategy game
Real-time strategy (RTS) is a subgenre of strategy video games that does not progress incrementally in turns, but allow all players to play simultaneously, in "real time." By contrast, in turn-based strategy (TBS) games, players take turns to pl ...
s, during which period he was also known by the screen name "Deathshrimp".
In November 2013 he announced on his personal Facebook that he was leaving Blizzard Entertainment to pursue a "great opportunity for something new and exciting." In January 2014, it was announced that Greg Street had become the Lead Game Designer for
Riot Games
Riot Games, Inc. is an American video game developer, publisher, and esports tournament organizer based in Los Angeles. It was founded in September 2006 by Brandon Beck and Marc Merrill to develop ''League of Legends'' and went on to develop ...
and in August 2018, Street shared the news that he would become Head of Creative Development at Riot, through a tweet in which he stated he would not be working directly on ''League of Legends'' anymore.
On 28 July 2021, Street's name came up in a photo-op in the infamous Cosby Room with Alex Afrasiabi, who was named in California State lawsuit against Activision-Blizzard for mistreating women at the company.
Education and early career
Street graduated from
McDaniel College
McDaniel College is a private college in Westminster, Maryland, United States. Established in 1867, it was known as Western Maryland College until 2002 when it was renamed McDaniel College in honor of an alumnus who gave a lifetime of service to ...
in 1991 with
Bachelor of Arts
A Bachelor of Arts (abbreviated B.A., BA, A.B. or AB; from the Latin ', ', or ') is the holder of a bachelor's degree awarded for an undergraduate program in the liberal arts, or, in some cases, other disciplines. A Bachelor of Arts deg ...
degrees in biology and philosophy, later earning a
PhD
A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...
in
marine science
Oceanography (), also known as oceanology, sea science, ocean science, and marine science, is the scientific study of the ocean, including its physics, chemistry, biology, and geology.
It is an Earth science, which covers a wide range of top ...
. Between 1996 and 1998, Street worked as a research assistant professor at the
University of South Carolina
The University of South Carolina (USC, SC, or Carolina) is a Public university, public research university in Columbia, South Carolina, United States. Founded in 1801 as South Carolina College, It is the flagship of the University of South Car ...
.
Street has said his work was only enjoyable to him "for the first several years or so...As I moved up the ranks, however, I was spending more and more of my time writing grant proposals, filling out paperwork and playing departmental politics." Street found that his profession involved "a lot of doing the same thing over and over again."
Game design career
Ensemble Studios, the team behind the real-time strategy series ''Age of Empires'', employed Street as a designer in 1998.
With no education or experience in the game industry, Street suspects he was accepted due to his "writing and teaching experience, historical breadth, personal hygiene, gudd speling , creativity,
ndmy talent at capturing live alligators", as well as the user-created scenario for ''Age of Empires'' he submitted with his application, which later appeared in ''
Age of Empires: The Rise of Rome''. Street helped develop every ''Age of Empires'' game from ''Rise of Rome'' on, until his departure from the company. At first he designed in-game scenarios and maps, and later graduated to being the team's lead designer.
Street was hired by Blizzard Entertainment in February 2008, and was the lead systems designer on the MMORPG ''World of Warcraft'' until November 2013.
He described his role at Blizzard as, "Systems design specifically is everything that is not level, story, quest, PvP or encounter design. My team handles everything from mechanics to items to trade skills to achievements to UI design."
On the ''World of Warcraft'' message boards, he is known by his user name "Ghostcrawler". Street worked in a similar capacity with Blizzard as he did with Ensemble as a designer. "Game designers are not artists or programmers, but we use the tools developed by the programmers and the assets created by the artists to get content into the game. Programmers make the game run, artists make it beautiful, but it is the designer's job to make it fun."
Street became well-known in the ''World of Warcraft'' community during the public
beta test
The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the fi ...
for ''
World of Warcraft: Wrath of the Lich King'', during which he was frequently communicating with beta testers on the message boards. He was often on the message boards announcing changes to the game or discussing them with players.
Because "game balance is one of the most controversial aspects of any multiplayer game... I benefit from being able to engage the community directly."
Apart from discussions on the Blizzard forums, Street also interacted with the ''World of Warcraft'' community regularly via his Twitter account.
He left Riot in March 2023, claiming a combination of both personal and professional aspects led him to his decision.
References
{{DEFAULTSORT:Street, Greg
Place of birth missing (living people)
Year of birth missing (living people)
Blizzard Entertainment people
Living people
McDaniel College alumni
Riot Games people
University of South Carolina faculty
University of Texas at Austin alumni
World of Warcraft