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Gregory James Caton (April 6, 1956 – December 15, 2021) was an American businessman, inventor, manufacturer, convicted felon, and promoter of various herbal products, the main one being Cansema, which Caton claimed cures skin
cancer Cancer is a group of diseases involving abnormal cell growth with the potential to invade or spread to other parts of the body. These contrast with benign tumors, which do not spread. Possible signs and symptoms include a lump, abnormal bl ...
,Greg Caton CV
/ref> although the U.S.
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
(FDA) banned it in 2003 as worthless. Caton was the founder of Alpha Omega Labs, a manufacturer of natural health care products, that currently distributes internationally from
Guayaquil, Ecuador , motto = Por Guayaquil Independiente en, For Independent Guayaquil , image_map = , map_caption = , pushpin_map = Ecuador#South America , pushpin_re ...
.


Early life and education

Caton attended
Los Angeles Valley College Los Angeles Valley College (LAVC) is a public community college in Los Angeles, California. It is part of the Los Angeles Community College District. The college is adjacent to Grant High School in the neighborhood of Valley Glen. Often cal ...
, a community college in the San Fernando Valley, and then served in the
US Navy The United States Navy (USN) is the maritime service branch of the United States Armed Forces and one of the eight uniformed services of the United States. It is the largest and most powerful navy in the world, with the estimated tonnage ...
as a cryptologist from 1975 through 1978.. He was an avid amateur and short wave radio operator.


First businesses

Caton founded Consumer Express in 1984. which later became Nutrition for Life, a
multi-level marketing Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling t ...
(MLM) company. The firm traded briefly on the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
stock exchange. Nutrition for Life entered into a business agreement with
Kevin Trudeau Kevin Trudeau (; born ) is an American author, salesman, and convicted fraudster known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His ubiquitous late-night infomercials, which promoted unsu ...
. After the change of ownership of Consumer Express, Caton wrote a book (which was since withdrawn) on his version of the alleged fraud surrounding this transaction. Down-Line News reviewed this work in February 1993 on their website. Caton filed a suit against
Kevin Trudeau Kevin Trudeau (; born ) is an American author, salesman, and convicted fraudster known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His ubiquitous late-night infomercials, which promoted unsu ...
in the US Fifth District Court of Appeals, in response to a libel suit by Trudeau in 1996 over Caton's aforementioned book.
In January 1996, Kevin Trudeau filed a libel suit against Caton in Illinois state court based on statements Caton made in a book and on an Internet website. Caton removed the action to federal court, but on Trudeau's motion, the action was remanded. Thereafter, Caton failed to respond to Trudeau's claims and the court entered a default and noticed an evidential hearing. On June 5, 1996, after a hearing, the court rendered a default judgment against Caton, awarding Trudeau $5 million in compensatory damages and $5 million in punitive damages.
In November 1996, Caton filed for Chapter 7 bankruptcy in response to the judgment. Shortly afterward, the company was subject to a class action lawsuit filed in Harris County, Texas. Nutrition for Life filed for Chapter 7 bankruptcy on July 8, 2003. Caton then took up a project to detail the issues associated with multi-level marketing on a site entitled MLM Credit Bureau. He was featured in an online article by Ami Mills on the Metroactive website in 1996 regarding his work.


Lumen Foods, Alpha Omega Labs and Herbologics

Caton started Alpha Omega Labs in 1995 using the
pseudonym A pseudonym (; ) or alias () is a fictitious name that a person or group assumes for a particular purpose, which differs from their original or true name (orthonym). This also differs from a new name that entirely or legally replaces an individua ...
"James Carr". Alpha Omega Labs became a provider of over 300 alternative health products with 14 distributors around the world, before its closure by the U.S.
Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a federal agency of the Department of Health and Human Services. The FDA is responsible for protecting and promoting public health through the control and supervision of food ...
(FDA) in 2003. Caton pleaded guilty to charges that he defrauded consumers. In early 2000, Lumen Foods reportedly "broke ranks" with the health food industry when it was reported that it would actively include
Genetically modified organism A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...
(GMO) products in its offerings.
"They have it all wrong", said Lumen Foods' President, Greg Caton. "FDA, USDA, and EPA have all done exhaustive research into their safety and have found nothing that remotely suggests that either the consumer or the environment are at risk from GM seed", he said.
This earned significant attention from non-GMO advocates. Caton spoke at Cornell University's sponsored symposium, Informing the Dialogue about Agricultural Biotechnology, in November 1999. His topic was GMO Controversy & the Whole Foods Industry: Why Wholesale Condemnation of Agricultural Biotechnology Hurts our Most Ingredient-Sensitive Markets Lumen Foods reversed their position later in the year, supposedly from pressure by their customers. Alpha Omega was the topic of an exposé by ''
Business Week ''Bloomberg Businessweek'', previously known as ''BusinessWeek'', is an American weekly business magazine published fifty times a year. Since 2009, the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City ...
'' in their review of the book ''Natural Causes''. The review in ''Business Week'' references the case of Sue Gilliatt, a nurse from Indianapolis who claimed she used Cansema, as well as a product named "" (also sold by Caton) for skin cancer on her nose and that they burned off her nose (in the lawsuit, was primarily blamed). Caton contested Gilliatt's assertions, claiming that because of the individual's use of additional alternative medicine, exclusive attribution of damages from could not be determined. Furthermore, according to Caton, Gilliatt contradicted herself several times in her various court testimonies. Caton even claims that Gilliatt's nose appears to have been surgically removed, citing photographs. The use of escharotics (caustic pastes) such as Cansema to treat skin cancer is "unproven" and can have "serious consequences", according to dermatologists.


Federal conviction

In 2003, United States Federal agents from the joint task force (including U.S. FDA,
Bureau of Alcohol, Tobacco and Firearms The Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE), commonly referred to as the ATF, is a domestic law enforcement agency within the United States Department of Justice. Its responsibilities include the investigation and preven ...
and local law enforcement) raided Caton's offices, factory and home. As a result of the raid, Caton pleaded guilty in 2004 and was sentenced to 33 months in prison for weapons possession by a felon, and for defrauding customers and violating FDA regulations. Caton had received a previous felony conviction for counterfeiting in 1990. Caton filed for a writ of
habeas corpus ''Habeas corpus'' (; from Medieval Latin, ) is a recourse in law through which a person can report an unlawful detention or imprisonment to a court and request that the court order the custodian of the person, usually a prison official, t ...
based upon ineffective counsel in 2005. This was denied with prejudice by the courts.


Probation violation and extradition from Ecuador

On 5 June 2006, after serving his sentence, Greg Caton was released on three years probation with specific restrictions against possession of firearms or manufacture of non-FDA approved materials. He and his family relocated to
Ecuador Ecuador ( ; ; Quechuan languages, Quechua: ''Ikwayur''; Shuar language, Shuar: ''Ecuador'' or ''Ekuatur''), officially the Republic of Ecuador ( es, República del Ecuador, which literally translates as "Republic of the Equator"; Quechuan ...
in the summer of 2007. Alpha Omega Labs were reopened in June 2008. On 27 October 2007, Caton was found in violation of the terms of his probation. In September 2008, a filing was made with the U.S. patent office in which he expressed a fear of arrest for violation of his probation, if he returned to the US. Caton's probation violation was reported to
Interpol The International Criminal Police Organization (ICPO; french: link=no, Organisation internationale de police criminelle), commonly known as Interpol ( , ), is an international organization that facilitates worldwide police cooperation and cr ...
, and was placed in their database; it was reported on Interpol website on 30 September 2008. In February 2009, he was featured in ''
Parade Magazine ''Parade'' was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers in the United States until 2022. The most widely read magazine in the U.S., ''Parade'' had a circulation of 32 million and a readership of 5 ...
''s "On the Run In America" as an Interpol international fugitive. On 3 December 2009, Caton was arrested at a checkpoint in Ecuador and held in prison. What followed was a complex set of legal manoeuvres involving multiple parties. According to vague reports by Cathryn Caton, his wife, these maneuvers included various members of the Ecuadorian judiciary and police officials. A judicial hearing on the case was scheduled in Guayaquil, Ecuador on 14 December 2009. Caton was sentenced in a Louisiana court in May 2010 to serve the remainder of his probation (24 months) in prison. He filed a motion of appeal on June 23, 2011, under the provision that the court failed to consider sentencing guidelines. This appeal was denied.


Later life

Caton returned to Ecuador and continued selling his products online. An interview in November 2016 on the One Radio Network podcast detailed his view of medical practice and the purported benefits from black salve. The well-known television physician Dr. Mehmet Oz conducted an investigation into black salve, culminating in an interview with Caton.Interview, Dr. Oz Show, May 10, 2017
/ref> Caton died on 15 December 2021 of a heart attack.


Authored works

*Caton, G.J.; ''Lumen: Food For A New Age'', Calcasieu Graphics & Pressworks, 1986. *Caton, Greg; ''MLM Fraud: A Practical Handbook for the Network Marketing Professional'', (self-published), 1990.


Further reading

*Hurley, Dan, ''Natural Causes: Death, Lies, and Politics in America's Vitamin and Herbal Supplement Industry''. Broadway Publishers (2007)


References


External links


Alpha Omega Lab site

Interview with Dr. Oz over Cansema
{{DEFAULTSORT:Caton, Greg People from Glendale, California Patent medicine businesspeople Herbalists 1956 births Living people