Gregory James Caton (April 6, 1956 – December 15, 2021) was an American businessman, inventor, manufacturer, convicted felon, and promoter of various herbal products, the main one being
Cansema, which Caton claimed cures skin
cancer
Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...
,
[Greg Caton CV](_blank)
/ref> although the U.S. Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...
(FDA) banned it in 2003 as worthless. Caton was the founder of Alpha Omega Labs, a manufacturer of natural health care products, that currently distributes internationally from Guayaquil, Ecuador
Guayaquil (), officially Santiago de Guayaquil, is the largest city in Ecuador and also the nation's economic capital and main port. The city is the capital (political), capital of Guayas Province and the seat of Guayaquil Canton. The city is ...
.
Early life and education
Caton attended Los Angeles Valley College
Los Angeles Valley College (LAVC, Valley College, or Valley) is a public community college in Los Angeles, California
California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, ...
, a community college in the San Fernando Valley
The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, Los Angeles County, California. Situated to the north of the Los Angeles Basin, it comprises a large portion of Los Angeles, the Municipal corpo ...
, and then served in the US Navy
The United States Navy (USN) is the naval warfare, maritime military branch, service branch of the United States Department of Defense. It is the world's most powerful navy with the largest Displacement (ship), displacement, at 4.5 millio ...
as a cryptologist from 1975 through 1978.. He was an avid amateur and short wave radio operator.
First businesses
Caton founded Consumer Express in 1984. which later became Nutrition for Life, a multi-level marketing
Multi-level marketing (MLM), also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salarie ...
(MLM) company. The firm traded briefly on the NASDAQ
The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...
stock exchange.
Nutrition for Life entered into a business agreement with Kevin Trudeau
Kevin Trudeau (; born ) is an American author, salesman, television personality, and convicted felon, known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His late-night infomercials, which prom ...
. After the change of ownership of Consumer Express, Caton wrote a book (which was since withdrawn) on his version of the alleged fraud surrounding this transaction. Down-Line News reviewed this work in February 1993 on their website. Caton filed a suit against Kevin Trudeau
Kevin Trudeau (; born ) is an American author, salesman, television personality, and convicted felon, known for promotion of his books and resulting legal cases involving the US Federal Trade Commission. His late-night infomercials, which prom ...
in the US Fifth District Court of Appeals, in response to a libel suit by Trudeau in 1996 over Caton's aforementioned book.
In January 1996, Kevin Trudeau filed a libel suit against Caton in Illinois state court based on statements Caton made in a book and on an Internet website. Caton removed the action to federal court, but on Trudeau's motion, the action was remanded. Thereafter, Caton failed to respond to Trudeau's claims and the court entered a default and noticed an evidential hearing. On June 5, 1996, after a hearing, the court rendered a default judgment against Caton, awarding Trudeau $5 million in compensatory damages and $5 million in punitive damages.
In November 1996, Caton filed for Chapter 7 Chapter Seven refers to a seventh Chapter (books), chapter in a book.
Chapter Seven, Chapter 7, or Chapter VII may also refer to:
Albums
* Chapter Seven (album), ''Chapter Seven'' (album), a 2013 album by Damien Leith.
* Chapter VII (album), ''Ch ...
bankruptcy in response to the judgment. Shortly afterward, the company was subject to a class action lawsuit filed in Harris County, Texas. Nutrition for Life filed for Chapter 7 bankruptcy on July 8, 2003.
Caton then took up a project to detail the issues associated with multi-level marketing on a site entitled MLM Credit Bureau. He was featured in an online article by Ami Mills on the Metroactive website in 1996 regarding his work.
Lumen Foods, Alpha Omega Labs and Herbologics
Caton started Alpha Omega Labs in 1995 using the pseudonym
A pseudonym (; ) or alias () is a fictitious name that a person assumes for a particular purpose, which differs from their original or true meaning ( orthonym). This also differs from a new name that entirely or legally replaces an individual's o ...
"James Carr". Alpha Omega Labs became a provider of over 300 alternative health products with 14 distributors around the world, before its closure by the U.S. Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respo ...
(FDA) in 2003. Caton pleaded guilty to charges that he defrauded consumers.
In early 2000, Lumen Foods reportedly "broke ranks" with the health food industry when it was reported that it would actively include Genetically modified organism
A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...
(GMO) products in its offerings.
"They have it all wrong", said Lumen Foods' President, Greg Caton. "FDA, USDA, and EPA have all done exhaustive research into their safety and have found nothing that remotely suggests that either the consumer or the environment are at risk from GM seed", he said.
This earned significant attention from non-GMO advocates. Caton spoke at Cornell University's sponsored symposium, Informing the Dialogue about Agricultural Biotechnology, in November 1999. His topic was GMO Controversy & the Whole Foods Industry: Why Wholesale Condemnation of Agricultural Biotechnology Hurts our Most Ingredient-Sensitive Markets Lumen Foods reversed their position later in the year, supposedly from pressure by their customers.
Alpha Omega was the topic of an exposé by ''Business Week
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
'' in their review of the book ''Natural Causes''.
The review in ''Business Week'' references the case of Sue Gilliatt, a nurse from Indianapolis who claimed she used Cansema, as well as a product named "" (also sold by Caton) for skin cancer on her nose and that they burned off her nose (in the lawsuit, was primarily blamed). Caton contested Gilliatt's assertions, claiming that because of the individual's use of additional alternative medicine, exclusive attribution of damages from could not be determined. Furthermore, according to Caton, Gilliatt contradicted herself several times in her various court testimonies. Caton even claims that Gilliatt's nose appears to have been surgically removed, citing photographs. The use of escharotics (caustic pastes) such as Cansema to treat skin cancer is "unproven" and can have "serious consequences", according to dermatologists.
Federal conviction
In 2003, United States Federal agents from the joint task force (including U.S. FDA, Bureau of Alcohol, Tobacco and Firearms
The Bureau of Alcohol, Tobacco, Firearms and Explosives (BATFE), commonly referred to as ATF, is a domestic law enforcement agency within the United States Department of Justice. Its responsibilities include the investigation and prevention ...
and local law enforcement) raided Caton's offices, factory and home. As a result of the raid, Caton pleaded guilty in 2004 and was sentenced to 33 months in prison for weapons possession by a felon, and for defrauding customers and violating FDA regulations. Caton had received a previous felony conviction for counterfeiting in 1990.
Caton filed for a writ of habeas corpus
''Habeas corpus'' (; from Medieval Latin, ) is a legal procedure invoking the jurisdiction of a court to review the unlawful detention or imprisonment of an individual, and request the individual's custodian (usually a prison official) to ...
based upon ineffective counsel in 2005. This was denied with prejudice by the courts.
Probation violation and extradition from Ecuador
On 5 June 2006, after serving his sentence, Greg Caton was released on three years probation with specific restrictions against possession of firearms or manufacture of non-FDA approved materials. He and his family relocated to Ecuador
Ecuador, officially the Republic of Ecuador, is a country in northwestern South America, bordered by Colombia on the north, Peru on the east and south, and the Pacific Ocean on the west. It also includes the Galápagos Province which contain ...
in the summer of 2007. Alpha Omega Labs were reopened in June 2008.
On 27 October 2007, Caton was found in violation of the terms of his probation. In September 2008, a filing was made with the U.S. patent office in which he expressed a fear of arrest for violation of his probation, if he returned to the US.
Caton's probation violation was reported to Interpol
The International Criminal Police Organization – INTERPOL (abbreviated as ICPO–INTERPOL), commonly known as Interpol ( , ; stylized in allcaps), is an international organization that facilitates worldwide police cooperation and crime cont ...
, and was placed in their database; it was reported on Interpol website on 30 September 2008. In February 2009, he was featured in ''Parade Magazine
''Parade'' was an American nationwide Sunday newspaper magazine, distributed in more than 700 newspapers nationwide in the United States until 2022. The most widely read magazine in the U.S., ''Parade'' had a circulation of 32 million and a read ...
''s "On the Run In America" as an Interpol international fugitive.
On 3 December 2009, Caton was arrested at a checkpoint in Ecuador and held in prison. What followed was a complex set of legal manoeuvres involving multiple parties. According to vague reports by Cathryn Caton, his wife, these maneuvers included various members of the Ecuadorian judiciary and police officials. A judicial hearing on the case was scheduled in Guayaquil, Ecuador on 14 December 2009.
Caton was sentenced in a Louisiana court in May 2010 to serve the remainder of his probation (24 months) in prison. He filed a motion of appeal on June 23, 2011, under the provision that the court failed to consider sentencing guidelines. This appeal was denied.
Later life
Caton returned to Ecuador and continued selling his products online. An interview in November 2016 on the One Radio Network podcast detailed his view of medical practice and the purported benefits from black salve. The well-known television physician Dr. Mehmet Oz
Mehmet Cengiz Oz ( ; ; born June 11, 1960), also known as Dr. Oz (), is an American television presenter, physician, author, educator and government official serving as the 17th administrator of the Centers for Medicare & Medicaid Services sinc ...
conducted an investigation into black salve, culminating in an interview with Caton.Interview, Dr. Oz Show, May 10, 2017
/ref> Caton died on 15 December 2021 of a heart attack.
Authored works
*Caton, G.J.; ''Lumen: Food For A New Age'', Calcasieu Graphics & Pressworks, 1986.
*Caton, Greg; ''MLM Fraud: A Practical Handbook for the Network Marketing Professional'', (self-published), 1990.
Further reading
*Hurley, Dan, ''Natural Causes: Death, Lies, and Politics in America's Vitamin and Herbal Supplement Industry''. Broadway Publishers (2007)
References
External links
Alpha Omega Lab site
Interview with Dr. Oz over Cansema
{{DEFAULTSORT:Caton, Greg
People from Glendale, California
Patent medicine businesspeople
Herbalists
1956 births
Living people