Greg Below is the president and founding partner of

Distort Entertainment Distort Entertainment is a Canadian independent record label based in Toronto, Ontario. The label specializes in bands performing hardcore punk-derived music, including Alexisonfire, Cancer Bats and Johnny Truant, but its sister division Distort L ...

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

show promoter and music producer. Greg is known for his height and enthusiastic love of music (especially

metal A metal (from Greek μέταλλον ''métallon'', "mine, quarry, metal") is a material that, when freshly prepared, polished, or fractured, shows a lustrous appearance, and conducts electricity and heat relatively well. Metals are typi ...

Distort Entertainment

Greg and his partner,

Mitch Joel Mitch Joel (b. May 1971) is an entrepreneur and writer. He was president of Twist Image, a digital marketing agency that was purchased by WPP in 2014 and president and a founding partner of Distort Entertainment. Early life, education, and early c ...

decided to form

after being introduced by a journalist friend of Mitch's. Below called Mitch shortly after meeting him with the proposal to start a record label. Later became Distort Inc. Distort Inc. specializes in heavy music, hardcore, and

post-hardcore Post-hardcore is a punk rock music genre that maintains the aggression and intensity of hardcore punk but emphasizes a greater degree of creative expression. It was initially inspired by post-punk and noise rock. Like post-punk, the term has bee ...

. Located in Toronto Ontario, Distort Entertainment is well known for its influence in the underground music market. Some artists and groups currently or once represented by the label are:

Alexisonfire Alexisonfire (pronounced "Alexis on Fire") is a Canadian post-hardcore band formed in St. Catharines, OntarioRoss, Mike.Band is a scream", CANOE JAM!, April 30, 2004. Retrieved on July 17, 2007. in 2001. The band's members are George Pettit ( ...

Cancer Bats Cancer Bats is a Canadian hardcore punk band from Toronto, Ontario. To date, they have released seven studio albums and six extended plays; with their most recent LP, ''Psychic Jailbreak'', having been released on 15 April 2022. The band is cur ...

, Comeback Kid,

Johnny Truant Johnny Truant was a British metalcore band, formed in 2000 under the name Severance. The band recorded three demos under this moniker before renaming themselves after one of the main characters of Mark Z. Danielewski's novel '' House of Leaves ...

Architects An architect is a person who plans, designs and oversees the construction of buildings. To practice architecture means to provide services in connection with the design of buildings and the space within the site surrounding the buildings that h ...

, Step Kings, and The Bronx. Below has in recent years started a sister division, Distort Light, in order to include bands like Bend Sinister.http://exclaim.ca/articles/multiarticlesub.aspx?csid2=946&fid1=34011&csid1=126 Exclaim Magazine

"his enthusiasm was amazing. We’re probably a bit of an experiment of a band for him, because I know Greg and he just loves good music. He’s trying to branch out and have more bands from different genres, but his main love is metal" - Dan Moxon (Vocalist/Keyboard From Bend Sinister) Quote from ''Exclaim Magazine''

Distort Productions

Similarly named, Distort Productions also owned by Below, is a concert promotion company which is known for bringing acts like Slipknot and

System Of A Down System of a Down (also known as SoaD or simply System) is an Armenian-American heavy metal band formed in Glendale, California, in 1994. Since 1997, the band has consisted of Serj Tankian (lead vocals, keyboards); Daron Malakian (guitar, v ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tota ...

. Acourding to an interview with

's name was derived from Distort Productions, which was already established prior to Joel and Below becoming partners.

"We like the name" - Mitch Joel (Greg's business partner) Quote from a ''Metal-Rules Interviews''

References

{{DEFAULTSORT:Below, Greg Canadian music industry executives Living people Year of birth missing (living people) Place of birth missing (living people)

Distort Entertainment

Distort Productions

See also

References