Greenfields is a

dairy company A dairy is a place where milk is stored and where butter, cheese, and other dairy products are made, or a place where those products are sold. It may be a room, a building, or a larger establishment. In the United States, the word may also des ...

based in

Malang Malang (; , ), historically known as Tumapel, is an inland List of regencies and cities of Indonesia, city in the Indonesian Provinces of Indonesia, province of East Java. It has a history dating back to the age of the Singhasari, Singhasari K ...

Indonesia Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...

and the largest dairy company in

Southeast Asia Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

. Greenfields has 2 farms and a factory at hillside of

Mount Kawi Mount Kawi or Gunung Kawi is a stratovolcano in East Java on Java island, Indonesia. It is a massive volcano, adjacent to Mount Butak. There is no historical record of its eruptions. See also * List of volcanoes in Indonesia The geog ...

Malang Regency Malang Regency (Javanese script, Javanese: ꦏꦧꦸꦥꦠꦼꦤ꧀ꦩꦭꦁ; Pegon script, Pegon: كابوڤاتين مالاڠ; Osob Kiwalan: ''ngalaM'') is the second largest Regency (Indonesia), regency in East Java, Indonesia, with a total a ...

and

Blitar Regency Blitar Regency () is a regency in East Java, Indonesia. It covers an area of 1,558.79 km2 and had a population of 1,116,639 at the 2010 CensusBiro Pusat Statistik, Jakarta, 2011. and 1,223,745 at the 2020 Census;Badan Pusat Statistik, Jakarta, 20 ...

. The company was founded on March 14, 1997. Greenfields is a popular milk brand in Indonesia,

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

Malaysia Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

Brunei Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...

, and the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

History

In the early 1990s,

Southeast Asian countries Southeast Asia is the geographical United Nations geoscheme for Asia#South-eastern Asia, southeastern region of Asia, consisting of the regions that are situated south of China, east of the Indian subcontinent, and northwest of the Mainland Au ...

, including

, experienced very rapid economic development. As people's

purchasing power Purchasing power refers to the amount of products and services available for purchase with a certain currency unit. For example, if you took one unit of cash to a store in the 1950s, you could buy more products than you could now, showing that th ...

increases, the need for a healthy lifestyle and high-quality food ingredients also increases. Unfortunately, the need for this is mostly filled with imported products, one of which is

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

using imported

powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...

. The problem of imported milk which is very much in Indonesia is the initial idea of the formation of PT Greenfields Indonesia. On March 14, 1997, PT Greenfields Indonesia was born to a group of

Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Aus ...

and

Indonesian Indonesian is anything of, from, or related to Indonesia, an archipelagic country in Southeast Asia. It may refer to: * Indonesians, citizens of Indonesia ** Native Indonesians, diverse groups of local inhabitants of the archipelago ** Indonesian ...

business people who had expertise in the

field Field may refer to: Expanses of open ground * Field (agriculture), an area of land used for agricultural purposes * Airfield, an aerodrome that lacks the infrastructure of an airport * Battlefield * Lawn, an area of mowed grass * Meadow, a grass ...

agribusiness Agribusiness is the industry, enterprises, and the field of study of value chains in agriculture and in the bio-economy, in which case it is also called bio-business or bio-enterprise. The primary goal of agribusiness is to maximize profit ...

. The company began by developing farms in Babadan Village,

East Java East Java (, , ) is a Provinces of Indonesia, province of Indonesia located in the easternmost third of Java island. It has a land border only with the province of Central Java to the west; the Java Sea and the Indian Ocean border its northern ...

, a place with a cool temperature environment for special dairy cows imported from Australia. In April 1999, began the construction of a milk processing facility that became operational in June 2000. The milk produced by this farm is high quality milk and fulfills the world's strictest requirements in

microbiology Microbiology () is the branches of science, scientific study of microorganisms, those being of unicellular organism, unicellular (single-celled), multicellular organism, multicellular (consisting of complex cells), or non-cellular life, acellula ...

. PT Greenfields Indonesia produces

pasteurized milk In food processing, pasteurization ( also pasteurisation) is a process of food preservation in which packaged foods (e.g., milk and fruit juices) are treated with mild heat, usually to less than , to eliminate pathogens and extend shelf life. ...

and

UHT milk Ultra-high temperature processing (UHT), ultra-heat treatment, or ultra-pasteurization is a food processing technology that sterilizes liquid food by heating it above – the temperature required to kill bacterial endospores – for two ...

in several different types, flavors and packaging sizes. At present, Greenfields farms have more than 10,000 cattle with Holstein and Jersey species. In addition to serving the

domestic market A domestic market, also referred to as an internal market or domestic trading, is the supply and demand of goods, services, and securities within a single country. In domestic trading, a firm faces only one set of competitive, economic, and marke ...

, more than 50% of the production of PT Greenfields Indonesia is marketed in

, the

and other countries in the region. Now, Greenfields has grown from dairy companies to dairy companies that not only produce milk, but other milk derivative products such as

yogurt Yogurt (; , from , ; also spelled yoghurt, yogourt or yoghourt) is a food produced by bacterial Fermentation (food), fermentation of milk. Fermentation of sugars in the milk by these bacteria produces lactic acid, which acts on milk protein to ...

cheese Cheese is a type of dairy product produced in a range of flavors, textures, and forms by coagulation of the milk protein casein. It comprises proteins and fat from milk (usually the milk of cows, buffalo, goats or sheep). During prod ...

and

whipping cream Whipped cream, also known as Chantilly cream or (), is high-fat dairy cream that has been aerated by whisking until it becomes light, fluffy, and capable of holding its shape. This process incorporates air into the cream, creating a semi-soli ...

Products

* Greenfields Fresh Milk (

Pasteurization In food processing, pasteurization (American and British English spelling differences#-ise, -ize (-isation, -ization), also pasteurisation) is a process of food preservation in which packaged foods (e.g., milk and fruit juices) are treated wi ...

) available in sizes 200ml, 500ml, 1 liter and 1.89 liters with Fresh Milk,

Low Fat Diet food (or dietetic food) refers to any food or beverage whose recipe is altered to reduce fat, carbohydrates, and/or sugar in order to make it part of a weight loss program or diet. Such foods are usually intended to assist in weight loss o ...

, Skimmed, Choco Malt,

Strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

and Low Fat Mochaccino flavors. * Greenfields UHT Milk available in 1 liter packaging for in home consumption and small UHT on the go in packs of 125ml, 200ml and 250ml. * Greenfields Fresh Cheese available in shredded mozzarella and mozzarella block, bocconcini,

ricotta Ricotta () is an Italian whey cheese made from sheep, cow, goat, or Italian water buffalo milk whey left over from the production of other cheeses. Like other whey cheeses, it is made by coagulating the proteins that remain after the casein h ...

, and

camembert Camembert ( , , ) is a moist, soft, creamy, surface-ripened cow's milk cheese. It was first made in the late 18th century in Camembert, Normandy, in northwest France. It is sometimes compared in look, taste and texture to brie cheese, albe ...

(disc.). * Greenfields Fresh Stirred Yogurt available in blueberry, strawberry, mango and original flavors in sizes of 1 kg, 500 g and 125 g. * Greenfields Fresh Yogurt Drink available in mixed fruit,

blueberry Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' with the genus ''Vaccinium''. Commercial blueberries—both wild (lowbush) ...

mango A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...

strawberry The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...

peach The peach (''Prunus persica'') is a deciduous tree first domesticated and Agriculture, cultivated in China. It bears edible juicy fruits with various characteristics, most called peaches and the glossy-skinned, non-fuzzy varieties called necta ...

and

lychee Lychee ( , ; ''Litchi chinensis''; ) is a monotypic taxon and the sole member in the genus ''Litchi'' in the soapberry family, Sapindaceae. There are three distinct subspecies of lychee. The most common is the Indochinese lychee found in So ...

flavors. * Greenfields UHT Whipping cream available in 1 liter size.

References

External links

* {{Official website, https://www.greenfieldsdairy.com/ Dairy products companies of Indonesia Companies established in 1997 Indonesian brands Indonesian companies established in 1997 Multinational_companies_headquartered_in_Indonesia Companies based in Malang