Green Team is an independent strategic brand communications and creative agency with offices in

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

Sydney Sydney is the capital city of the States and territories of Australia, state of New South Wales and the List of cities in Australia by population, most populous city in Australia. Located on Australia's east coast, the metropolis surrounds Syd ...

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

, Hobart, São Paulo and

Mexico City Mexico City is the capital city, capital and List of cities in Mexico, largest city of Mexico, as well as the List of North American cities by population, most populous city in North America. It is one of the most important cultural and finan ...

. Founded in 1993, it is one of the first communications agencies to focus on the areas of sustainability and social responsibility. Green Team's mission statement is "We consider the environment to include every social, natural and cultural surrounding that impacts the health of our minds, bodies and spirits. So defined, museums and marshlands are equally critical habitats; workplace diversity and World Heritage sites are both in need of preservation; and racial discrimination is just as toxic as diesel fumes." Green Team president Hugh Hough was chosen as one of

Al Gore Albert Arnold Gore Jr. (born March 31, 1948) is an American former politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. He previously served as ...

's ambassadors for the Inconvenient Truth film in 2007.

Awakening Consumer

Green Team coined the term 'Awakening Consumer', relating to consumers that consider a company's or brand's

values In ethics and social sciences, value denotes the degree of importance of some thing or action, with the aim of determining which actions are best to do or what way is best to live ( normative ethics), or to describe the significance of different a ...

in addition to the price/performance ratio, when making a purchase. The Awakening Consumer demographic is similar, though more expansive, to the market segment designated

LOHAS Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living, "green" ecological initiatives, and generally composed of a relatively upscale and well-educated population se ...

Green Team Australia

''Green Team Australia'' was established in 2007. Independently owned and operated, it has offices located in

and

Hobart Hobart ( ) is the capital and most populous city of the island state of Tasmania, Australia. Located in Tasmania's south-east on the estuary of the River Derwent, it is the southernmost capital city in Australia. Despite containing nearly hal ...

Heather Rose Heather Rose (born 1964) is an Australian author born in Hobart, Tasmania. She is best known for her novels '' The Museum of Modern Love'', which won the 2017 Stella Prize and the Christina Stead Prize, and ''Bruny'' (2019), which won Best G ...

, a director of Green Team Australia, is a businesswoman and author in Australia.

External links

"The Sky May Not Be Falling, But The Ground Is Definitely Shifting ", ''MediaPost'', May 13, 2009"Finding Success in a Green World", ''AirTran Magazine'', February 2009
* ttp://www.thecro.com/node/583 "Fine-Tuning the Green Rush" ''Corporate Responsibility Officer'', December 2007br>"Art & Commerce: Awake and Aware" ''Adweek'', October 22, 2007
* ttps://query.nytimes.com/gst/fullpage.html?res=9B06EED9153EF934A25756C0A9609C8B63 "The New Black; Companies and Critics Try Collaboration" ''New York Times'', May 17, 2006br>"Green Team Rolls Out Monaco's Red Carpet" ''Adweek'', February 25, 2005"Green Team Debuts Resort for 'Fortunate Few'" ''Adweek'', October 5, 2004"Environmental Defense Goes on Offense " ''Adweek'', July 30, 2004"Green Team Creates 'Cut the Emissions' Ads" ''Adweek'', June 4, 2004"Green Team Takes Over VisitBritain" ''Adweek'', May 10, 2004
{{Authority control Advertising agencies of the United States Companies based in New York City