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Green America (known as Co-op America until January 1, 2009) is a nonprofit membership organization based in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
that promotes environmentally aware,
ethical consumerism Ethical consumerism (alternatively called ethical consumption, ethical purchasing, moral purchasing, ethical sourcing, or ethical shopping and also associated with sustainable and green consumerism) is a type of consumer activism based on the conc ...
. It was founded in 1982 by Paul Freundlich to help consumers find environmentally compliant companies in the marketplace. Green America provides businesses with the Green America Seal of Approval, after completing Green America's screening process and have been approved to be listed in their National Green Pages directory. The Green America Approved seal is given to applicant businesses that operate in ways that support workers, communities, and protect the environment.


History

Co-op America (now Green America) had its roots in the environmental and social justice movements of the '70s. Founder Paul Freundlich thought that there was a significant segment of Americans who had been changed by the culture of recent decades, yet had not found a way to express that in their lives. Some regional businesses had grown out of similar values, yet lacked access to a customer base sufficient for growth. Co-op America began as a collaborative marketplace, speaking to the shared interests of consumers and business, by a staff and an elected governance structure. Co-op America published a quarterly journal, ''Building Economic Alternatives'', and a catalog of goods and services. Co-op America received support from Consumers United's President, James P. Gibbons. The Co-op Catalog was developed and supervised by Denise Hamler, who joined the staff in 1982, and has continued to manage major programs including National Green Pages and
Green Festivals Green is the color between cyan and yellow on the visible spectrum. It is evoked by light which has a dominant wavelength of roughly 495570 nm. In subtractive color systems, used in painting and color printing, it is created by a combin ...
. In 2016, Denise Hamler retired from Green America after 34 years. Alisa Gravitz became a consultant in 1983 and in 1990 succeeded Paul Freundlich as executive director. Paul remained on the board of directors as founder and president emeritus.


Programs

Green America has programs to promote environmental preservation and improve human rights in food, finance, labor, social justice, and climate. In 2019, these were some of the programs were available: * ''The true cost of two-day shipping'' is a program exposing the poor conditions in the warehouses that pack and ship for Amazon. * ''The immigrants who feed the country,'' exposing the low wages and poor working conditions of workers who harvest food crops in the US. * ''Raise the Bar, Hershey'' is a campaign to urge the Hershey chocolate company to go fair trade, as well as adopt more transparent sourcing policies. Green America is part of Voice, a watchdog coalition for a reformed cocoa industry. Godiva chocolates and
child labor Child labour is the exploitation of children through any form of work that interferes with their ability to attend regular school, or is mentally, physically, socially and morally harmful. Such exploitation is prohibited by legislation w ...
is one focus.
Global Exchange Global Exchange was founded in 1988 and is an advocacy group, human rights organization, and a 501(c)(3) organization, based in San Francisco, California, United States. The group defines its mission as, "to promote human rights and social, econom ...
and
International Labor Rights Forum The International Labor Rights Forum (ILRF) is a nonprofit advocacy organization headquartered in Washington, D.C., U.S., that describes itself as "an advocate for and with the working poor around the world." ILRF, formerly the "International La ...
are also part of the program.


Publications

Green America publishes the ''National Green Pages'', a nationwide directory of screened, socially, and environmental responsible businesses in the United States. It is intended to connect consumers with green products from green businesses. Your Green Life is an annual publication that is a guide for consumers who wish to make responsible choices when purchasing goods or services.


References


External links


Green America web site
{{Authority control Non-profit organizations based in Washington, D.C. Nature conservation organizations based in the United States Environmental organizations established in 1982