In the context of the

film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...

and

television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...

industries, to greenlight is to give permission to proceed with a project. It specifically refers to formally approving its production finance and committing to this financing, thereby allowing the project to proceed from the development phase to pre-production and

principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as the ...

. The power to greenlight a project is generally reserved to those in a project or financial management role within an organization. The process of taking a project from pitch to green light formed the basis of a successful

reality TV Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 199 ...

show titled '' Project Greenlight''. The term is a reference to the green

traffic signal Traffic lights, traffic signals, or stoplights – also known as robots in South Africa, Zambia, and Namibia – are signaling devices positioned at intersection (road), road intersections, pedestrian crossings, and other locations in order t ...

, indicating "go ahead". At the Big Five major film studios in the United States and the mini-majors, greenlight power is generally exercised by committees of the studios' high-level executives. However, the studio president, chairman, or chief executive is usually the person who makes the final judgment call. For the largest film budgets involving several hundred million U.S. dollars, the chief executive officer or chief operating officer of the studio's parent

media conglomerate A media conglomerate, media company, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, video games, amusement parks, or ...

may hold final greenlight authority. In practical terms, greenlight power in the 21st century at major film studios means the power to commit the studio to spending about US$100 million, on average, for a feature-length motion picture designated for

wide release In the motion picture industry, a wide release (short for nationwide release) is a film playing at the same time at cinemas in most markets across a country. This is in contrast to the formerly common practice of a roadshow theatrical release in ...

for the North American market. Historically, this power was exclusively held by white male executives in Hollywood, though the status quo has slowly begun to change since the turn of the 21st century. UCLA reported in 2020 that senior management teams at Hollywood film studios were 93 percent white and 80 percent male. Studio executives weigh many factors when deciding whether to greenlight films, of which a few include: the film already has a bankable star or director attached; the film has a "built-in audience" because it is related to an existing

media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, o ...

; the story resonates with a wide audience, evokes passionate emotions, or causes viewers to lean forward in eager anticipation of whatever happens next; the hero is likable and relatable; the film can be marketed to all four quadrants; and the film can be distributed widely through multiple windows and into multiple international markets.

References

{{Filmmaking paper trail Film finance Film production Filmmaking