The term Greedflation first appeared during the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
to describe the idea that some
inflation
In economics, inflation is an increase in the average price of goods and services in terms of money. This increase is measured using a price index, typically a consumer price index (CPI). When the general price level rises, each unit of curre ...
is driven by increases in corporate profits. Suggested mechanisms include
price gouging
Price gouging is the practice of increasing the prices of goods, services, or commodities to a level much higher than is considered reasonable or fair by some. This commonly applies to price increases of basic necessities after natural disaste ...
,
price fixing
Price fixing is an anticompetitive agreement between participants on the same side in a market to buy or sell a product, service, or commodity only at a fixed price, or maintain the market conditions such that the price is maintained at a given ...
,
windfall gain
A windfall gain is an unusually high or abundant income, net profit or profit margin, that is sudden, unexpected, or, at times, anticipated.
Types
Examples of windfall gains include, but are not limited to:
*Unexpected inheritance or other large m ...
s resulting from
information asymmetry
In contract theory, mechanism design, and economics, an information asymmetry is a situation where one party has more or better information than the other.
Information asymmetry creates an imbalance of power in transactions, which can sometimes c ...
,
monopoly
A monopoly (from Greek language, Greek and ) is a market in which one person or company is the only supplier of a particular good or service. A monopoly is characterized by a lack of economic Competition (economics), competition to produce ...
-like power, and external shocks to the economy. The theory, which first gained traction among left-wing pundits and trade unions, was considered fringe until 2023.
According to Paul Hannon of ''
The Wall Street Journal
''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', most
economist
An economist is a professional and practitioner in the social sciences, social science discipline of economics.
The individual may also study, develop, and apply theories and concepts from economics and write about economic policy. Within this ...
s believe profits have played a larger role in the
post-COVID-19 inflationary episode than during the period of inflation that had occurred in the 1970s, although the issue of precisely to what degree has proven controversial and a point of contention.
Organizations and notable people that have expressed concern about inflation alleged to have resulted from outsized or unusually high corporate profits include the
International Monetary Fund
The International Monetary Fund (IMF) is a major financial agency of the United Nations, and an international financial institution funded by 191 member countries, with headquarters in Washington, D.C. It is regarded as the global lender of las ...
(IMF), the
European Central Bank
The European Central Bank (ECB) is the central component of the Eurosystem and the European System of Central Banks (ESCB) as well as one of seven institutions of the European Union. It is one of the world's Big Four (banking)#International ...
(ECB),
Federal Trade Commission
The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
(FTC),
Isabella Weber,
Paul Donovan, and
Robert Reich
Robert Bernard Reich (; born June 24, 1946) is an American professor, author, lawyer, and political commentator. He worked in the administrations of presidents Gerald Ford and Jimmy Carter, and he served as United States Secretary of Labor, Se ...
. Some proposed remedies include pursuing
anti-trust
Competition law is the field of law that promotes or seeks to maintain market competition by regulating anti-competitive conduct by companies. Competition law is implemented through public and private enforcement. It is also known as antitrust ...
enforcement,
windfall profit taxes, and anti-price gouging measures like
price cap
A price ceiling is a government- or group-imposed price control, or limit, on how high a price is charged for a product, commodity, or service. Governments use price ceilings to protect consumers from conditions that could make commodities prohi ...
s. Organizations and notable people who dispute the concept include ''
The Economist
''The Economist'' is a British newspaper published weekly in printed magazine format and daily on Electronic publishing, digital platforms. It publishes stories on topics that include economics, business, geopolitics, technology and culture. M ...
'' while others who think greedflation exists but is not as significant include
CNN
Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
,
Justin Wolfers
Justin James Michael Wolfers (born 1972) is an Australian economist and public policy scholar. He is professor of economics and public policy at the Gerald R. Ford School of Public Policy at the University of Michigan, and a Senior Fellow at th ...
,
Jason Furman
Jason Furman (born August 18, 1970) is an American economist and professor at Harvard University's John F. Kennedy School of Government and a nonresident senior fellow at the Peterson Institute for International Economics. On June 10, 2013, Fur ...
, and
Noah Smith.
Definitions
The term "greedflation" was a candidate for word of the year for the ''
Collins English Dictionary
The ''Collins English Dictionary'' is a printed and online dictionary of English. It is published by HarperCollins in Glasgow. It was first published in 1979.
Corpus
The dictionary uses language research based on the Collins Corpus, which is ...
'' in 2023,
and was added to
Dictionary.com
''Dictionary.com'' is an online dictionary whose domain was first registered on May 14, 1995. The primary content on ''Dictionary.com'' is a proprietary dictionary based on '' Random House Unabridged Dictionary'', with editors for the site prov ...
in 2024. ''Collins Dictionary'' defines it as either "the use of inflation as an excuse to raise prices to artificially high levels in order to increase corporate profits" or "an increase in the price of goods and services caused by businesses increasing their prices by more than their costs have risen".
History
In the wake of the
COVID-19 pandemic
The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...
, inflation increased significantly as did discussion of the role of corporate profits in that increase.
Proponents of the theory pointed to data showing that corporate profits outpaced inflation.
Economists interviewed by
PolitiFact
PolitiFact.com is an American nonprofit project operated by the Poynter Institute in St. Petersburg, Florida, with offices there and in Washington, D.C. It began in 2007 as a project of the ''Tampa Bay Times'' (then the ''St. Petersburg Times ...
believe rising costs of goods, labor, and real estate are bigger drivers of inflation than corporate profits.
Combatting inflation by ensuring corporations are not taking excessive profits was cited by some
Democrats ahead of the
2024 United States elections
Elections in the United States, Elections were held in the United States on November 5, 2024. In 2024 United States presidential election, the presidential election, former Republican President Donald Trump, seeking a non-consecutive second term ...
.
Mechanisms
Monopoly power
Economists and politicians argue that the market concentration that occurred in the early 21st century in some major industries, especially retailing, has given companies the ability to wield near-monopolistic
pricing power
In economics, market power refers to the ability of a firm to influence the price at which it sells a product or service by manipulating either the supply or demand of the product or service to increase economic profit. In other words, market powe ...
. Isabella Weber and Evan Wasner say firms with a lot of market power in consolidated industries can raise prices under the cover of inflation as a form of implicit
cartel
A cartel is a group of independent market participants who collaborate with each other as well as agreeing not to compete with each other in order to improve their profits and dominate the market. A cartel is an organization formed by producers ...
-like coordination.
In Australia in 2023 and 2024, major supermarket chains
Coles and
Woolworths received criticism as price gouging, with critics pointing to their 65% share of Australia's grocery market, as well as their higher prices in neighborhoods with less competition. The
meat industry
The meat industry are the people and companies engaged in modern industrialized livestock agriculture for the production, packing, preservation and marketing of meat (in contrast to dairy products, wool, etc.). In economics, the meat industry is ...
in the United States has also been cited as an example where profits went up industry-wide as prices went up, with some pointing to consolidation and a lack of competition as an underlying cause.
Many economists, according to the ''
New York Times
''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' in 2022, responded by observing that if these large corporations had so much market power, they could have used it to increase prices at any time, regardless of the COVID-19 pandemic.
Information asymmetry
Some economists and professors, such as
Paul Donovan, Isabella Weber, Albert Edwards,
and Z. John Zhang, argue that during times of high inflation consumers know prices are increasing but may not have a good understanding of what reasonable prices should be, allowing retailers to raise prices faster than the cost inflation they are experiencing, resulting in larger profits.
Ernie Tedeschi argues that every realistic economist would agree that in the short-run, there is not perfect competition which can lead to higher profits due to consumers being less informed than the businesses but does not believe the effect is large or lasting.
Weber argues that the increased prices in the short-run can also lead to longer-run price increases by activating the
wage-price spiral and increasing inflation expectations.
In August 2024, the
Associated Press
The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City.
Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
reported that greedflation was easing as consumers become more discriminating.
Proposed remedies
Antitrust enforcement
The FTC released a report in March 2024 finding that some large retailers did not drop prices when input costs dropped. The study found some large retailers sought to gain an advantage over smaller competitors by threatening suppliers with large fines if strict delivery requirements were not met. The FTC also objected to continued elevated profit margins as evidence that there was not enough competition in the grocery sector.
The FTC and several state attorneys general in February 2024 sued to block a proposed $25 billion merger between large grocery chains
Kroger
The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States.
Founded by Bernard Kroger in 1883 in Cinc ...
and
Albertsons
Albertsons Companies, Inc. is an American grocery company founded and headquartered in Boise, Idaho.
With 2,253 stores as of the third quarter of fiscal year 2020 and 270,000 employees as of fiscal year 2019, the company is the second-large ...
, arguing the deal would reduce competition and likely lead to higher consumer prices.
Windfall profit taxes
Windfall profit taxes have gained renewed interest following the COVID-19 pandemic, the war in Ukraine, and subsequent surges in energy and food prices. As major American and British oil producers (
Big Oil
Big Oil is a name sometimes used to describe the world's six or seven largest List of corporations by market capitalization#Publicly traded companies, publicly traded and investor-owned list of oil companies, oil and gas companies, also known ...
) reported record profits in the first half of 2022, the United Kingdom imposed a 25%
windfall profit tax on British
North Sea oil
North Sea oil is a mixture of hydrocarbons, comprising liquid petroleum and natural gas, produced from petroleum reservoirs beneath the North Sea.
In the petroleum industry, the term "North Sea" often includes areas such as the Norwegian ...
producers, which expected to raise £5 billion to pay for a government scheme that reduced household energy costs. In October 2022, U.S. president
Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who was the 46th president of the United States from 2021 to 2025. A member of the Democratic Party (United States), Democratic Party, he served as the 47th vice p ...
threatened to seek a windfall profit tax if the industry did not increase production to curb gasoline prices.
Eric Levitz argues that windfall taxes are worth pursuing regardless of whether greedflation is a major factor or not, as it would incentivize producers to invest in expanding production (which takes pressure off of prices) instead of giving out dividends to shareholders.
Thomas Baunsgaard and Nate Verson of the IMF recommend implementing permanent windfall profit taxes on fossil fuel extraction but not temporary taxes or taxes on
renewable energy
Renewable energy (also called green energy) is energy made from renewable resource, renewable natural resources that are replenished on a human lifetime, human timescale. The most widely used renewable energy types are solar energy, wind pow ...
.
They argue that the taxes should always target a clear measure of excess profits and not be tied to price levels or revenue.
Other notable supporters include
Joseph Stiglitz
Joseph Eugene Stiglitz (; born February 9, 1943) is an American New Keynesian economist, a public policy analyst, political activist, and a professor at Columbia University. He is a recipient of the Nobel Memorial Prize in Economic Sciences (2 ...
and
Isabella Weber,
among other economists.
Anti-price gouging laws
Eric Levitz argues that these laws are worth pursuing regardless of whether greedflation is a major factor or not.
Isabella Weber recommends strict price gouging legislation, praising the 2023 proposal in
New York
New York most commonly refers to:
* New York (state), a state in the northeastern United States
* New York City, the most populous city in the United States, located in the state of New York
New York may also refer to:
Places United Kingdom
* ...
to cap price increases during emergencies to 10% for consumers as well as for businesses upstream.
Price caps
Isabella Weber and her colleagues argue for price caps.
Paul Krugman
Paul Robin Krugman ( ; born February 28, 1953) is an American New Keynesian economics, New Keynesian economist who is the Distinguished Professor of Economics at the CUNY Graduate Center, Graduate Center of the City University of New York. He ...
changed his mind and expressed interest in adding price caps to the toolkit to flight inflation.
CNN argued against price caps.
Economic analysis
In the words of Paul Hannon writing for ''The Wall Street Journal'' in December 2023, "
ere is broad consensus among economists that the role of profits in fueling inflation is one feature of the
recent inflationary episode that made it different from the 1970s. Yet how much of a role profits played is the subject of controversy."
Mainstream media opposition
In July 2023, ''The Economist'' criticized the entire concept of greedflation as "nonsense" and argued that rising prices are not due to "greedy companies" but are a natural result of supply and demand issues caused by the cash infusion to the economy which took place during the COVID-19 pandemic.
In August 2024, CNN argued that greedflation
Economists' opposition
In 2022, several economists stated that while price gouging could be a minor contributor to continuing inflation, it is "not one of the major underlying causes" that started this surge.
Justin Wolfers, an economist at the
University of Michigan
The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...
, quotes Jason Furman, who served as chair of the
Council of Economic Advisers
The Council of Economic Advisers (CEA) is a United States agency within the Executive Office of the President established in 1946, which advises the president of the United States on economic policy. The CEA provides much of the empirical resea ...
under U.S. president
Barack Obama
Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...
said,
Wolfers states that
Libertarian
Libertarianism (from ; or from ) is a political philosophy that holds freedom, personal sovereignty, and liberty as primary values. Many libertarians believe that the concept of freedom is in accord with the Non-Aggression Principle, according ...
critics, citing a study by the
Cato Institute
The Cato Institute is an American libertarian think tank headquartered in Washington, D.C. It was founded in 1977 by Ed Crane, Murray Rothbard, and Charles Koch, chairman of the board and chief executive officer of Koch Industries.Koch ...
, accused the
Groundwork Collaborative
Groundwork Collaborative (GWC) is an American 501(c)(3) non-profit think tank and progressive advocacy group based in Washington, D.C., that, according to its website, works to "change economic policy and narratives to build public power, curb pr ...
study of deliberately "cherry pick
nga one year timeframe
023to tell a misleading story", and that profits are not a major fact in inflation.
Economists' support
In the United States, some Democratic politicians, as well as other observers, have contended that
price gouging
Price gouging is the practice of increasing the prices of goods, services, or commodities to a level much higher than is considered reasonable or fair by some. This commonly applies to price increases of basic necessities after natural disaste ...
or "greedflation" exacerbated the inflation surge in the United States.
Robert Reich
Robert Bernard Reich (; born June 24, 1946) is an American professor, author, lawyer, and political commentator. He worked in the administrations of presidents Gerald Ford and Jimmy Carter, and he served as United States Secretary of Labor, Se ...
argued that though price gouging is not the main cause of inflation, there is a lot of evidence it is aggravating the situation. In January 2023, the
Federal Reserve Bank of Kansas City
The Federal Reserve Bank of Kansas City is located in Kansas City, Missouri, and covers the 10th District of the Federal Reserve, which includes Colorado, Kansas, Nebraska, Oklahoma, Wyoming, and portions of western Missouri and northern New Mexic ...
released a study showing markup growth likely contributed more than 50 percent to inflation in 2021, far above normal; however, the markup itself could be due to expectations around future costs.
A May 2023 ''New York Times'' story reported that despite the costs of doing business falling in recent months, many large corporations have continued to raise prices, contributing to the recent inflation surge. It warned that inflation due to profit-taking could lead to an economic downturn created by sustained higher interest rates.
Profit margins
A 2021 analysis conducted by ''The New York Times'' found that
profit margin
Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margi ...
s across more than 2,000 publicly traded companies were well above the pre-pandemic average during the year, as corporate profits reached a record high.
Economists at the
University of Massachusetts Amherst
The University of Massachusetts Amherst (UMass Amherst) is a public land-grant research university in Amherst, Massachusetts, United States. It is the flagship campus of the University of Massachusetts system and was founded in 1863 as the ...
found that in 2022 profit margins of U.S. companies reached their highest level since the aftermath of World War II.
ECB economists found in May 2023 that businesses were using the surge as a rare opportunity to boost their profit margins, finding it was a bigger factor than rising wages in fueling inflation during the second half of 2022. An IMF study published in June 2023 found that rising corporate profits accounted for almost half of the increase in
euro area
The euro area, commonly called the eurozone (EZ), is a currency union of 20 member states of the European Union (EU) that have adopted the euro (€) as their primary currency and sole legal tender, and have thus fully implemented EMU pol ...
inflation during the preceding two years.
Fossil fuels
Shortly after initial energy price shocks caused by the
Russian invasion of Ukraine
On 24 February 2022, , starting the largest and deadliest war in Europe since World War II, in a major escalation of the Russo-Ukrainian War, conflict between the two countries which began in 2014. The fighting has caused hundreds of thou ...
subsided, oil companies found that supply chain constrictions, already exacerbated by the ongoing global COVID-19 pandemic, supported price inelasticity, i.e., they began lowering prices to match the
price of oil
The price of oil, or the oil price, generally refers to the spot price of a barrel () of benchmark crude oil—a reference price for buyers and sellers of crude oil such as West Texas Intermediate (WTI), Brent Crude, Dubai Crude, OPEC ...
when it fell much more slowly than they had increased their prices when costs rose. Analysis published in June 2023 by the
Bureau of Labor Statistics
The Bureau of Labor Statistics (BLS) is a unit of the United States Department of Labor. It is the principal fact-finding agency for the government of the United States, U.S. government in the broad field of labor economics, labor economics and ...
found that, from February 2020 through May 2023, gasoline retailing profit margins had increased 62%. Isabella Weber warned in December 2023 that energy prices are so volatile that special attention should be paid to them to try and keep future supply shocks from causing more sellers' inflation (Weber's term for greedflation).
Grocery prices
An analysis published in early 2024 by the White House
Council of Economic Advisers
The Council of Economic Advisers (CEA) is a United States agency within the Executive Office of the President established in 1946, which advises the president of the United States on economic policy. The CEA provides much of the empirical resea ...
found that U.S. grocery and beverage retailers had increased their margins by nearly two percentage points since the eve of the pandemic, to the highest level in two decades. The analysis found that grocer margins had remained elevated as the inflation surge eased, although margins for other types of retailers had fallen back to historical levels. President Biden and others asserted that
shrinkflation
In economics, shrinkflation, also known as package downsizing, weight-out, and price pack architecture is the process of items shrinking in size or quantity while the prices remain the same. The word is a portmanteau of the words ''shrink'' and ...
, a practice of reducing portion or quantity sizes of packaged foods while maintaining the same price, was keeping profit margins higher than usual. In 2024, Ernie Tedeschi argued that no more than one-fourth of the grocery inflation in the U.S. during COVID could be attributed to greedflation.
Motor vehicle prices
An analysis published in May 2023 by ''The New York Times'' found that U.S. auto manufacturers and dealers shifted from a high volume-low margin business model before the pandemic to a low volume-high margin model after the pandemic. A 2023 study published by the Bureau of Labor Statistics found dealer markups outpaced input costs, driving 35% to 62% of new vehicle inflation from 2019 to 2022.
Isabella Weber argues that the shortage of chips gave existing producers a "temporary monopoly" where they did not have to worry about new entrants, allowing them to raise prices.
In July 2023, Eric Levitz in ''
Intelligencer'' contested the idea that greedflation was a significant factor in post-pandemic inflation, observing that many of the studies rely on correlation not causation. He also cited an example of how a used car salesman would see profits improve on his existing inventory without cost increases as one example of how companies can get unusual profits without improper behavior;
however, he found one argument plausible, even if unproven, that supply shocks could result in greedflation as shortages make it harder for new entrants to gain market share.
See also
*
Lina Khan
Lina Maliha Khan (born March 3, 1989) is an American legal scholar who served from 2021 to 2025 as chair of the Federal Trade Commission (FTC). She is also a professor at Columbia Law School. While a student at Yale Law School, she became known ...
- chair of the Federal Trade Commission (FTC)
*
Vimes Boots Index (VBI) - a proposed measure to assess the disproportionate impact of inflation and supermarket pricing practices on the poor
References
External links
{{Wiktionary, Greedflation
"What has been driving inflation? Economists' thinking may have changed"(May 12, 2023) on ''
Planet Money
''Planet Money'' is an American podcast and blog produced by NPR. Using "creative and entertaining" dialogue and narrative, ''Planet Money'' claims to be "The Economy Explained".
History
The podcast was created by Alex Blumberg and Adam Davi ...
''
"How Harris could tackle food inflation"(September 3, 2024) in ''
The Hill''
2023 neologisms
2020s neologisms
Inflation
Political economy
Politics
Pricing controversies
Anti-competitive practices
Windfall taxes