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Great Divide Brewing Company was founded by Brian Dunn in 1994 in
Due to a 45% increase in sales in 2007, the brewery was forced to expand. In September 2008, Great Divide opened a new brewery that tripled its production. At the same time, they changed the art on all of their labels. The brewery's current branding is marked by sensationalized silhouette depictions of the region from which a particular beer and irreverent humor, as marked by the Imperial Stout Yeti's, "I believe." campaign.
Great Divide Brewing Company was founded with the notion of brewing strong beers, which are defined as having an alcohol content greater than 7%. Six of the thirteen beers made by Great Divide in 2006 exceeded this threshold, and one, ''Old Ruffian'', has over 10.2% alcohol content, which is twice that of America's top selling beer Budweiser. “I also think that brewers like to sell the beer that they like to drink." Dunn said, "And as people who can and do drink beer all day long, it’s obviously more interesting for us to drink big beers that are long on flavor and complexity.”
In 1997, Great Divide beer was used in the NBC miniseries ''Asteroid.''. In 2000, Denver chef Bill Clifford made a Braised DPA Lamb Shank for the White House Tree Lighting Ceremony. When Invesco Field, the home of the Great Divide gets coveted beer slot at Mile High.(Great Divide Brewing Co. Denver Pale Ale)
Modern Brewery Age 27 Aug 2001. Accessed 1/1/09
Great Divide Brewery Company web site
Beer brewing companies based in Colorado Manufacturing companies based in Denver
Denver, Colorado
Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...
, USA. Three months after brewing its first batch of beer
Beer is an alcoholic beverage produced by the brewing and fermentation of starches from cereal grain—most commonly malted barley, although wheat, maize (corn), rice, and oats are also used. The grain is mashed to convert starch in the ...
, it won the first of the brewery's twelve Great American Beer Festival
The Great American Beer Festival (GABF) is an annual beer festival hosted by the Brewers Association, held in Denver, Colorado. Typically held in late September or early October, the event is currently held at Denver's Colorado Convention Cente ...
and four World Beer Cup
The World Beer Cup is an international beer competition organized by the Brewers Association, a trade group
A trade association, also known as an industry trade group, business association, sector association or industry body, is an organizatio ...
awards. By 2007, Great Divide was ranked by RateBeer.com as the 23rd best brewery in the world with three of the world's top 100 beers. In December 2008, Beer Advocate magazine ranked them as the seventh best brewery on the planet.
The brewery
Due to a 45% increase in sales in 2007, the brewery was forced to expand. In September 2008, Great Divide opened a new brewery that tripled its production. At the same time, they changed the art on all of their labels. The brewery's current branding is marked by sensationalized silhouette depictions of the region from which a particular beer and irreverent humor, as marked by the Imperial Stout Yeti's, "I believe." campaign.
The beers
Great Divide Brewing Company was founded with the notion of brewing strong beers, which are defined as having an alcohol content greater than 7%. Six of the thirteen beers made by Great Divide in 2006 exceeded this threshold, and one, ''Old Ruffian'', has over 10.2% alcohol content, which is twice that of America's top selling beer Budweiser. “I also think that brewers like to sell the beer that they like to drink." Dunn said, "And as people who can and do drink beer all day long, it’s obviously more interesting for us to drink big beers that are long on flavor and complexity.”
In 1997, Great Divide beer was used in the NBC miniseries ''Asteroid.''. In 2000, Denver chef Bill Clifford made a Braised DPA Lamb Shank for the White House Tree Lighting Ceremony. When Invesco Field, the home of the Denver Broncos
The Denver Broncos are a professional American football team based in Denver. The Broncos compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC West, West division. The team is headquartered in E ...
, opened in 2001, Great Divide's Denver Pale Ale (DPA) was one of only three craft beers selected to be sold at the stadium. Dunn indicated that Denver Pale Ale was selected because it had won more national and international awards than any other Colorado beer.Modern Brewery Age 27 Aug 2001. Accessed 1/1/09
References
{{ReflistExternal links
Great Divide Brewery Company web site
Beer brewing companies based in Colorado Manufacturing companies based in Denver