Graphika is an American social network analysis company known for tracking online

disinformation Disinformation is misleading content deliberately spread to deceive people, or to secure economic or political gain and which may cause public harm. Disinformation is an orchestrated adversarial activity in which actors employ strategic dece ...

. It was established in 2013.

History

Graphika was founded in 2013 by John Kelly, a computational social scientist with a

PhD A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...

from

Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...

. It is based in

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

. Graphika has identified disinformation campaigns by the

Internet Research Agency The Internet Research Agency (IRA; ; 2013-2023), also known as ''Glavset'' (, ), and known in Russian Internet slang as the Trolls from Olgino () or Kremlinbots (), was a Russian company which was engaged in online propaganda and influence ...

, a Russian troll farm, targeting voters in the

2016 2016 was designated as: * International Year of Pulses by the sixty-eighth session of the United Nations General Assembly. * International Year of Global Understanding (IYGU) by the International Council for Science (ICSU), the Internationa ...

and 2020 United States presidential elections and the 2022 elections. It has also uncovered Chinese-linked disinformation campaigns, such as a network of fake social media accounts promoting misinformation about COVID-19 vaccines in 2020 and

deepfake ''Deepfakes'' (a portmanteau of and ) are images, videos, or audio that have been edited or generated using artificial intelligence, AI-based tools or AV editing software. They may depict real or fictional people and are considered a form of ...

news anchors promoting pro-China propaganda in 2023. In 2023, Graphika identified an influence operation targeting voters in the 2024 Taiwanese presidential election. In 2024, it traced the creation of deepfake pornographic images of Taylor Swift back to a

4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from video games and television to literature, cooking, weapons, mu ...

community.

Operation

Graphika says it relies on

artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...

to analyze online communities and identify coordinated operations. Graphika works with companies such as

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

and

Twitter Twitter, officially known as X since 2023, is an American microblogging and social networking service. It is one of the world's largest social media platforms and one of the most-visited websites. Users can share short text messages, image ...

. It has stated that it provides intelligence to the companies it works with, so that they can make their own strategic decisions.

References

External links

* {{Official website, https://graphika.com 2013 establishments in the United States Fact-checking websites Internet properties established in 2013