''Graphic Exchange'' (''gX'') was a print publication for creative professionals in graphic communications and

graphic arts A category of fine art, graphic art covers a broad range of visual artistic expression, typically two-dimensional graphics, i.e. produced on a flat surface,graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...

prepress Prepress is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing. The prepress process includes the preparation of artwork for press, media ...

, digital video and Web publishing. It was conceived and launched by Dan Brill and Diane Boadway in October, 1991 and was based in

Toronto, Ontario Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

, Canada.

History

During its first five years of publication, ''Graphic Exchange'' broke many of the barriers in publishing through the use of new desktop technologies and printing techniques, including experimentation with and coverage of stochastic screening,

waterless printing Waterless printing is an Offset printing, offset lithographic printing process that eliminates the use of water or the dampening system used in conventional printing. Unlike traditional printing presses, waterless offset presses do not use a dam ...

, CD-ROM publishing, and

digital video Digital video is an electronic representation of moving visual images (video) in the form of encoded digital data. This is in contrast to analog video, which represents moving visual images in the form of analog signals. Digital video comprises ...

, as well as various new

software Software consists of computer programs that instruct the Execution (computing), execution of a computer. Software also includes design documents and specifications. The history of software is closely tied to the development of digital comput ...

and hardware products introduced during that period. In 1995, ''Graphic Exchange'' added Web publishing to its editorial mandate. By 1998, ''Graphic Exchange'' had become the highest circulation graphics publication in Canada with a circulation of over 18,000. In October, 2001, the magazine published its biggest issue in concert with its tenth anniversary. Major advertisers included such household names as

Apple Computer Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Computer Co ...

Adobe Systems Adobe Inc. ( ), formerly Adobe Systems Incorporated, is an American software, computer software company based in San Jose, California. It offers a wide range of programs from web design tools, photo manipulation and vector creation, through to ...

Xerox Xerox Holdings Corporation (, ) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduc ...

Corel Cascade Parent Limited, doing business as Alludo ( ), is a Canadian software company headquartered in Ottawa, Ontario, specializing in graphics processing. Formerly called the Corel Corporation ( ; from the abbreviation "Cowpland Research Laborat ...

Agfa Agfa-Gevaert N.V. (Agfa) is a Belgian-German multinational corporation that develops, manufactures, and distributes Analog photography, analogue and digital imaging products, software, and systems. The company began as a dye manufacturer in 1867 ...

, Heidelberg, Radius, Viewsonic and

Mitsubishi The is a group of autonomous Japanese multinational companies in a variety of industries. Founded by Yatarō Iwasaki in 1870, the Mitsubishi Group traces its origins to the Mitsubishi zaibatsu, a unified company that existed from 1870 to 194 ...

. In 2004, with many of its advertisers having migrated to

direct marketing Direct marketing is a form of communicating an offer, where organizations communicate directly to a Target market, pre-selected customer and supply a method for a direct response. Among practitioners, it is also known as ''direct response ...

and email campaigns, the publication changed from conventional magazine size to a large landscape format, and its publication schedule moved from bi-monthly to semi-annually. It was also published simultaneously in rich PDF (Portable Document Format that included links, video, music, and other

rich media Interactive media refers to digital experiences that dynamically respond to user input, delivering content such as text, images, animations, video, audio, and even AI-driven interactions. Over the years, interactive media has expanded across ...

), the first publication in the world to use this new format. In 2006, ''gX'' began broadening its content to reflect an updated editorial mandate that encompassed themes related to the intersection of art and design with technology. Editorial reflected such topics as the use of wide screens in architecture and

digital music Digital audio is a representation of sound recorded in, or converted into, digital form. In digital audio, the sound wave of the audio signal is typically encoded as numerical samples in a continuous sequence. For example, in CD audio, samp ...

. Print production was halted in 2006 ''Graphic Exchange'' continued to post online at gXo.com until 2011.

References

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External links

Official Website
Graphic design Design magazines Downloadable magazines 1991 establishments in Ontario 2006 disestablishments in Ontario Visual arts magazines published in Canada Bi-monthly magazines published in Canada Online magazines published in Canada Defunct magazines published in Toronto Magazines established in 1991 Magazines disestablished in 2006 Online magazines with defunct print editions