A graphic charter is a document containing the rules regarding the
graphic
Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of the data, as in design and manufa ...
identity of a project,
company
A company, abbreviated as co., is a Legal personality, legal entity representing an association of legal people, whether Natural person, natural, Juridical person, juridical or a mixture of both, with a specific objective. Company members ...
or
organisation
An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution ( formal organization), or an association—comprising one or more people and having a pa ...
. It represents a broadening of the entity's visual identity beyond printed matter and signage to encompass media platforms and audio signatures.
Graphic charter of the United Nations Educational, Scientific and Cultural Organization (UNESCO).
See also
* Corporate identity
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public. The corporate identity is typically visualized by branding and with the use of trademarks, but it can also i ...
* Style guide
A style guide is a set of standards for the writing, formatting, and design of documents. A book-length style guide is often called a style manual or a manual of style. A short style guide, typically ranging from several to several dozen page ...
Notes and references
{{Portal bar, Writing, Arts
Graphic design
Printing