Gousto, a trading name of SCA Investments Limited, is a British

meal kit A meal kit is a subscription service–foodservice business model where a company sends customers pre-portioned and sometimes partially prepared food ingredients and recipes to prepare home-cooked meals. Services that send pre-cooked meals are ...

retailer, headquartered in

Shepherd's Bush Shepherd's Bush is a suburb of West London, England, within the London Borough of Hammersmith and Fulham west of Charing Cross, and identified as a major metropolitan centre in the London Plan. Although primarily residential in character, its ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

, founded by Timo Boldt and James Carter. Gousto supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed recipes.

History

In August 2013, Gousto's co-founders appeared on the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

Dragons' Den ''Dragons' Den'' is a reality television program format in which entrepreneurs pitch their business ideas to a panel of venture capitalists in the hope of securing investment finance from them. The program originated in 2001 in Japan, where it ...

. In December 2015, Gousto raised £9m in funding from the Business Growth Fund, MMC Ventures,

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

and the Angel Co-Fund, with a further £10m in November 2016. In October 2016, Gousto's co-founder Timo Boldt was awarded IGD's 'Young Entrepreneur of the Year' award. In January 2019, Gousto raised £18m in funding from Unilever Ventures, Hargreave Hale, MMC Ventures, the Angel CoFund, and fitness coach Joe Wicks. In July 2019, Gousto raised £30m in funding from private equity firm Perwyn. In February 2020, Gousto partnered with UK-based The Meatless Farm Company to build upon Gousto's objective of tapping into the growing audience of vegan and other consumers looking to reduce their meat consumption. In April 2020, Gousto raised £33m in funding from Perwyn, BGF Ventures, and MMC Ventures, and Joe Wicks.
When Gousto raised funds in February 2023, it did so at a valuation of less than £250m, representing a decrease of about 80% from its valuation of £1.4bn in 2022.

Recognition

It has been voted best recipe kit service by ''

The Independent ''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...

'', ''

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

'', Metro'' and ''

Time Out London ''Time Out'' is a global magazine published by Time Out Group. ''Time Out'' started as a London-only publication in 1968 and has expanded its editorial recommendations to 333 cities in 59 countries worldwide. In 2012, the London edition becam ...

''.

References

External links

* {{Online food ordering Online retailers of the United Kingdom British companies established in 2012 Retail companies established in 2012 Transport companies established in 2012 Internet properties established in 2012 Online grocers Subscription services

History

Recognition

See also

References

Further reading

External links