Gorman is an Australian women's fashion label founded by
Lisa Gorman
Lisa Gorman is an Australian fashion designer. She established the women’s fashion label Gorman, developed the brand for 22 years, retiring as its creative director in 2021.
Early life
Eldest of four daughters, Gorman grew up at the coasta ...
in 1999. It sells clothing items for women.
History
Gorman was launched in 1999 by Lisa Gorman, with the collection ‘Less Than 12 Degrees’ at the now-defunct fat 52 boutique.
By 2003, the label was stocked in 55 retailers in Australia and 15 in Japan. The first Gorman boutique opened in 2004 in
Prahran, Melbourne.
In 2010, the company was purchased by Factory X,
and by the mid-2010s, Gorman was considered a well recognized Australian clothing brand, with fans of the brand referring to themselves as “Gormies”.
By November 2021, the brand had more than 50 stores located throughout Australia.
Brand collections
The label is known for its collaborations with Australian and international artists as part of each seasonal collection.
These artists include: Atelier Bingo,
Mirka Mora, Miranda Skoczek, Monika Forsberg, Liz Payne, Dana Kinter, Elke Kramer, Miso,
Rhys Lee, Rachel Castle, Ellie Malin and Alexander Kori Girard.
The Gorman 2019 Mangkaja collection collaborated with
Aboriginal artists
Ngarralja Tommy May (2020 winner of the
Telstra Award) and Sonia Kurarra from
Fitzroy Crossing
Fitzroy or FitzRoy may refer to:
People Given name
* Several members of the Somerset family (Dukes of Beaufort) have this as a middle-name:
** FitzRoy Somerset, 1st Baron Raglan (1788–1855)
** Henry Somerset, 8th Duke of Beaufort (Henry Charles ...
in Western Australia's far north.
In 2021, Lisa Gorman retired as the brand's creative director.
Manufacturing
In 2016, the Gorman label received negative publicity after Factory X featured on
Oxfam
Oxfam is a British-founded confederation of 21 independent non-governmental organizations (NGOs), focusing on the alleviation of global poverty, founded in 1942 and led by Oxfam International. It began as the Oxford Committee for Famine Relief ...
’s annual “Naughty List” for not disclosing its suppliers.
In April that year, the brand attracted additional criticism when it received an “F” in the Baptist World Aid fashion report for choosing not to participate in the survey.
The brand responded with the statement “Gorman's decision not to publicly disclose the identity of its manufacturers is not “naughty”.
heGorman team have worked closely with their manufacturers on the development of techniques, trims and treatments that are key to Gorman's point-of-difference in the marketplace. We are currently not prepared to share the details of our manufacturers with our competitors”.
In subsequent years, Gorman has worked with charitable organizations which compile these lists and has received "B" grades.
References
External links
* {{Official website
Clothing retailers of Australia
1999 establishments in Australia
Retail companies established in 1999
Clothing brands of Australia