Googleshare is a measure of

mindshare Mind share relates to the development of consumer awareness or popularity, and is one of the main objectives of advertising and promotion. When people think of examples of a product type or category, they usually think of a limited number of bra ...

based on the results of

Google Google LLC (, ) is an American multinational corporation and technology company focusing on online advertising, search engine technology, cloud computing, computer software, quantum computing, e-commerce, consumer electronics, and artificial ...

search engine A search engine is a software system that provides hyperlinks to web pages, and other relevant information on World Wide Web, the Web in response to a user's web query, query. The user enters a query in a web browser or a mobile app, and the sea ...

queries. It is a percentage measuring how closely one thing belongs to another according to page counts returned by

(similar measures using other

s are possible). The idea was proposed by

Steven Berlin Johnson Steven Berlin Johnson (born June 6, 1968) is an American popular science author and media theory, media theorist. Education Steven grew up in Washington, D.C., where he attended St. Albans School (Washington, D.C.), St. Albans School. He comple ...

in a 2002

weblog A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

post, and the term was coined by Gene Smith.

Example

For example, you can query Google for "

Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...

" and "

Paul Paul may refer to: People * Paul (given name), a given name, including a list of people * Paul (surname), a list of people * Paul the Apostle, an apostle who wrote many of the books of the New Testament * Ray Hildebrand, half of the singing duo ...

", versus "Beatles" and " Ringo", and see who has a higher Googleshare for "Beatles". All one needs to do is calculate the percentage of the page count with the extra keyword, compared to the page count without the extra keyword. The calculation in this example runs as follows. "Ringo"'s Googleshare of "Beatles" is therefore (790000 / 4990000) * 100 = 15.83%; over 15% of webpages mentioning "Beatles" also mention "Ringo". Compared to other randomly selected names, this is high—we can therefore assume "Ringo" and "Beatles" are somehow connected, though

correlation does not imply causation The phrase "correlation does not imply causation" refers to the inability to legitimately deduce a cause-and-effect relationship between two events or variables solely on the basis of an observed association or correlation between them. The id ...

References

{{Steven Berlin Johnson Google