Google Optimize, formerly Google Website Optimizer, was a

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web analytics Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...

and testing tool by Google. It allowed running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The Google Optimize website was used to design experiments and open a

WYSIWYG In computing, WYSIWYG ( ), an acronym for what you see is what you get, refers to software that allows content to be edited in a form that resembles its appearance when printed or displayed as a finished product, such as a printed document, web ...

editor for each version tested in the experiment. The free version allowed running a few experiments at the same time, and a user needed to upgrade to Google Optimize 360 to run more of them. There were also other constraints, including limited audience targeting options. The Google Optimize editor was a Chrome extension that allowed changing some aspects of visible

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elements. Changes were then applied with

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tailored by rules set in an experiment. Changes could include replacing labels on buttons and links and some style changes like font change, text alignment and such. They could also modify HTML inside chosen elements, which allowed adding more advanced changes. This allowed them to present alternative versions of a static page to different users. GO allowed running some A/B tests — or testing multiple combinations of page elements such as headings, images, or body copy; known as multivariate testing. Other tests included A/B/n testing, where "n" referred to an unknown number of variations a user would test. Split URL testing or redirect testing could be used to check how individual pages are working against each other. Server-Side testing could be used to view reports and results. It could be used at multiple stages in the conversion funnel. The editor alone would not work for creating complicated tests, especially on pages with dynamic content such as Angular, Vue or React. To use GO on more complicated, dynamic pages, manual work by programmers was required to integrate experiments into frontend or backend code. On 1 June 2012, Google announced that Google Website Optimizer (the predecessor to Google Optimize) as a separate product would be retired as of 1 August 2012, and its functionality would be integrated into

Google Analytics Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in N ...

as ''Google Analytics Content Experiments''. However, Google revived Google Website Optimizer as Google Optimize, which allowed connecting to Google Analytics to run the tests and design experiments on the GO website. Google Optimize and Optimize 360 were announced to be sunset and no longer available after September 30, 2023. Google Optimize was part of the

Google Marketing Platform Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services ...

References

{{Google LLC Optimize Web analytics Products and services discontinued in 2023

See also

References