Google Store is a hardware retail store operated by Google that sells Google Pixel devices, Google Nest products,

Chromecast Chromecast is a line of digital media players developed by Google. The devices, designed as small dongles, can play Internet-streamed audio-visual content on a high-definition television or home audio system. The user can control playback with ...

dongles, Fitbit devices, and accessories such as earbuds, phone cases, chargers, and keyboards. It also sold Nexus, Daydream, Stadia and Cardboard devices until their discontinuations. Google Store sells products made by Google or made in collaboration with that company. It was introduced on March 11, 2015, and replaced the Devices section of Google Play as Google's hardware retailer. It is overseen by

Ana Corrales Ana Corrales is an American business executive, the Chief Operating Officer for Google's Consumer Hardware business, and oversees the Google Store. She has been recognized by Forbes as one of the 50 Most Powerful Latinas in Business, as one of th ...

, who is also the COO of Google's Devices & Services division. Google has experimented with physical locations as well. In October 2016, it opened a pop-up shop in New York City to display its then-recently announced hardware products, and the following month it opened "Google Shops", store-within-a-store locations at select

Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...

stores in Canada. In 2021, Google announced that they would be opening a physical Google Store as part of its Chelsea Market campus in New York City, which opened on June 17.

Locations

Online

On the Internet, the Google Store replaced the Devices section on the Google Play website.

London

In March 2015, Google opened a store-within-a-store within a branch of British electrical retailer Currys, at Tottenham Court Road, London.

Pop-up showroom

In October 2016, Google opened Made by Google, a temporary pop-up showroom in the SoHo neighborhood of New York City. The space offered a glimpse at hardware products the company had recently developed, including the Pixel smartphone, Google Home smart speaker, and

Daydream View Daydream is a discontinued virtual reality (VR) platform which was developed by Google, primarily for use with a headset into which a smartphone is inserted. It is available for select phones running the Android mobile operating system (versio ...

virtual reality headset.

Best Buy

In November 2016, Google opened "Google Shop", a store-within-a-store where Google displays its hardware products. The Google Shops, available at select

locations in Canada, gives Google a retail presence that's "been key to building a premium mobile device customer base that’s sizable and loyal, and it’s not something Google has really had with its previous Nexus program". The Shops are "distinctly Google", with visual aesthetics featuring "light wood grain and gray fabric pairing up with playful hints of bright colors", along with "custom-created modular furniture that nests when standing room is limited, but can easily accommodate, say, a small group of students with stool seating in a pinch". In a comment to '' TechCrunch'', Janell Fischer, Google's Director of Retail Marketing, said that "We love it when people can come in, discover, play and have fun and it just happens to be with technology. So we’ve really tried to layer on lots of different immersive sorts of experiences, some that are direct demonstrations of the product and product features, but some that are more exploratory and fun". Each Google Shop "could have unique digital content tailored to the city wherein it resides".

Chelsea Market

In May 2021, Google announced that it would be opening a physical retail store as part of its Chelsea Market campus in New York City, next to its New York offices. Similar to the Apple Store, the Google Store Chelsea showcases Google's hardware products including Pixel, Nest, Chromecast, Fitbit, and Pixelbook devices, subscription services such as Google Stadia and Google Fi, software products such as Google Translate and Google Duo, as well as exclusive

merchandise Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...

. It opened on June 17, 2021.

Williamsburg, Brooklyn

In May 2022, Google announced during the 2022 Google I/O keynote that a second physical Google Store would open in Williamsburg, Brooklyn. It opened on June 16, 2022.

Awards

Google Store received the 2016 Webby Award in the Consumer Electronics category.

References

External links

* {{Google LLC Best Buy Google real estate Store American companies established in 2015 Retail companies established in 2015 Consumer electronics retailers in the United States