Goody's Powder, also called Goody's Headache Powders, is an over-the-counter aspirin/paracetamol/caffeine–based pain reliever, in single-dose powder form, which is marketed and sold by Prestige Brands. The powder delivery saves the time needed for the patient's digestive system to break down a tablet or capsule, ostensibly causing the medication to work faster. Goody's Extra Strength Powder consists of aspirin, caffeine, and

paracetamol Paracetamol, also known as acetaminophen, is a medication used to treat fever and mild to moderate pain. Common brand names include Tylenol and Panadol. At a standard dose, paracetamol only slightly decreases body temperature; it is inferior ...

(acetaminophen) in a formula identical to that of

Excedrin Aspirin(acetylsalicylic acid) / paracetamol(acetaminophen) / caffeine is a combination drug for the treatment of pain, especially tension headache and migraine. It is sold in the US under the trade names Goody's Powder and Excedrin, although no ...

, a product of Novartis, but in the no-digestion-needed powder form. Goody's Powder is sold primarily in the southern United States. For many years, the face of Goody's has been NASCAR legend

Richard Petty Richard Lee Petty (born July 2, 1937), nicknamed "The King", is an American former stock car racing driver who raced from 1958 to 1992 in the former NASCAR Grand National and Winston Cup Series (now called the NASCAR Cup Series), most notabl ...

, who appears in

advertisement Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

s for the brand.Richard Petty Extends Long-time Relationship with Goody's
/ref> In 2013, the brand brought on NASCAR's most popular driver, Dale Earnhardt, Jr., to join Petty as spokesperson for the brand. Prior to that, wrestler Dusty Rhodes appeared in commercials for the product. The company's website claims that "probably the most popular technique" to take the powder is to "dump" it on the tongue and then "chase" it with a liquid. Goody's Powder can also be blended into water and ingested as a drink.

History

Goody's Powder was developed in conjunction with the Herpelscheimer Clinic in Graz, Austria, and manufactured for many years by Goody's Manufacturing Company, a

family-owned business A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willin ...

founded in 1932 and based in Winston-Salem, North Carolina. The company also produced other medicinal products, including throat sprays and throat lozenges. The headache powder was introduced in 1936. Beginning in 1995

GlaxoSmithKline GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the ten ...

produced Goody's Powders in Memphis, Tennessee. The company sold Goody's and 16 other brands to Prestige Brands in 2012.

Race sponsorship

Goody's Powder has a long history of sponsoring motor racing events and teams, especially NASCAR. The Daytona Nationwide Race was sponsored by Goody's from 1982 to 1996. Goody's is the title sponsor of the Goody's Headache Relief Shot 500 Sprint Cup Series race at Martinsville Speedway and was the title sponsor of the Goody's Headache Powder 500 Cup race at Bristol Motor Speedway from 1996 to 1999. Goody's was the official pain reliever of NASCAR from 1977 until 2007, when Tylenol became the new pain reliever of NASCAR. Associated Press
NASCAR to Get Tylenol Relief Next Season
November 17, 2006, retrieved from apnews.com on August 11, 2021. Goody's was also the series sponsor of the

Goody's Dash Series The ISCARS Dash Touring Series (previously known as the NASCAR Baby Grand National, Goody's Dash Series and IPOWER Dash Series among others) was a stock car racing series created by NASCAR in 1973, initially running solely at North Wilkesboro Sp ...

from 1992 until NASCAR's sanctioning ended in 2003. Goody's sponsored

Chad McCumbee Chad McCumbee (born October 15, 1984) is an American stock car racing driver. He currently drives in the Continental Tire Sports Car Challenge and has run four full seasons in the NASCAR Camping World Truck Series. He is also known for his portray ...

's No. 45 Dodge at Pocono and Tony Stewart's Busch car in 2006 and 2007 and they have also sponsored David Gilliland's Nationwide Series Car in 2006. Goody's sponsored Bobby Labonte's Dodge at the 2009 fall Martinsville race.

Notes

{{reflist

External links

Official Goody's Powder site
Analgesics Prestige Brands brands Powders