Goodwill Industries International Inc., or simply Goodwill, is an American
business
Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...
that provides job training, employment placement services and other community-based programs for people who face barriers in their employment.
Goodwill Industries also hires
veteran
A veteran () is a person who has significant experience (and is usually adept and esteemed) and expertise in an job, occupation or Craft, field.
A military veteran is a person who is no longer serving in the military, armed forces.
A topic o ...
s and individuals who lack job experience, an education, or face employment challenges.
The business is funded by a network of 3,200+ retail
thrift stores, operating as independent stores. Goodwill Industries operates as a network of independent, community-based organizations in
Brazil
Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
,
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
,
Costa Rica
Costa Rica, officially the Republic of Costa Rica, is a country in Central America. It borders Nicaragua to the north, the Caribbean Sea to the northeast, Panama to the southeast, and the Pacific Ocean to the southwest, as well as Maritime bo ...
,
Finland
Finland, officially the Republic of Finland, is a Nordic country in Northern Europe. It borders Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bothnia to the west and the Gulf of Finland to the south, ...
,
Italy
Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
,
Mexico
Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
,
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
,
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
,
Trinidad and Tobago
Trinidad and Tobago, officially the Republic of Trinidad and Tobago, is the southernmost island country in the Caribbean, comprising the main islands of Trinidad and Tobago, along with several List of islands of Trinidad and Tobago, smaller i ...
, the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
,
Uruguay
Uruguay, officially the Oriental Republic of Uruguay, is a country in South America. It shares borders with Argentina to its west and southwest and Brazil to its north and northeast, while bordering the Río de la Plata to the south and the A ...
and
Venezuela
Venezuela, officially the Bolivarian Republic of Venezuela, is a country on the northern coast of South America, consisting of a continental landmass and many Federal Dependencies of Venezuela, islands and islets in the Caribbean Sea. It com ...
, with 165 local Goodwill retail stores in the United States and Canada.
It slowly expanded from its founding in 1902 and was first called Goodwill in 1915. In their 2018 fiscal year, Goodwill organizations generated $6.1 billion in revenue, of which $5.27 billion was spent on charitable services, and $646 million was spent on salaries and other
operating expense
An operating expense (opex) is an ongoing cost for running a product, business, or system. Its counterpart, a '' capital expenditure'' (capex), is the cost of developing or providing non-consumable parts for the product or system. For example, t ...
s. Services constituted 89 percent of expenses. In 2015, the group served more than 37 million people, with more than 312,000 people placed into employment. Goodwill Industries' logo is a stylized letter
g, resembling a smiling face, designed by Joseph Selame in 1968.
Retail history

In 1902, the Reverend
Edgar J. Helms of
Morgan
Morgan may refer to:
Arts and entertainment
* ''Morgan – A Suitable Case for Treatment'', also called ''Morgan!'', a 1966 comedy film
* ''Morgan'' (2012 film), an American drama
* ''Morgan'' (2016 film), an American science fiction thriller
* ...
Methodist
Methodism, also called the Methodist movement, is a Protestant Christianity, Christian Christian tradition, tradition whose origins, doctrine and practice derive from the life and teachings of John Wesley. George Whitefield and John's brother ...
Chapel in
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
started a business called Morgan Memorial part of his
ministry. Helms and his congregation collected used or discarded household goods and clothing from wealthier areas of the city, then trained and hired the unemployed or impoverished to mend and repair them. The products were then redistributed to those in need or kept by those who helped repair them. In 1915, Helms had representatives of a workshop mission in
Brooklyn, NY
Brooklyn is a Boroughs of New York City, borough of New York City located at the westernmost end of Long Island in the New York (state), State of New York. Formerly an independent city, the borough is coextensive with Kings County, one of twelv ...
visit the facility so they could learn the innovative programs and operating techniques of the company. Helms was subsequently invited to visit the representatives’ facility. Out of these exchanges came Brooklyn's willingness to adopt and adapt the Morgan Memorial's way of doing things, while Helms was persuaded that "Goodwill Industries”, the name for Brooklyn's workshop, was preferable to the Morgan Memorial name. Morgan Memorial Goodwill Industries was created. Along with Brooklyn's interest and ties, this became the foundation on which Goodwill Industries was to be built as an international movement. Goodwill has become an international nonprofit organization that, as of 2016, takes in more than $4.8 billion in annual revenue and provides more than 300,000 people with job training and community services each year.
In 1999, George Kessinger, the head of Goodwill of Orange County during this time, started shopgoodwill.org.
Operations
As of July 2011, there are 164 full Goodwill members in the United States and Canada. By 2006, Goodwill Industries International had a network of 207 member organizations in the United States, Canada, and 23 other countries. These are each independent
social enterprise
A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners.
Social enterprises ha ...
s that operate their own regional Goodwill retail stores and job training programs. Morgan Memorial Goodwill Industries, Boston, is the enterprise operated in
Boston
Boston is the capital and most populous city in the Commonwealth (U.S. state), Commonwealth of Massachusetts in the United States. The city serves as the cultural and Financial centre, financial center of New England, a region of the Northeas ...
, where Goodwill was founded.
The clothing and household goods donated to Goodwill are sold in more than 3,200 Goodwill retail stores,
on its Internet auction site shopgoodwill.com, and
eBay
eBay Inc. ( , often stylized as ebay) is an American multinational e-commerce company based in San Jose, California, that allows users to buy or view items via retail sales through online marketplaces and websites in 190 markets worldwide. ...
by a number of its regional stores.
When merchandise cannot be sold at a normal Goodwill store, it is taken to a "Goodwill Outlet" or "Bargain Store" where items are mostly sold by weight, with prices ranging from about $0.49 to $1.89 per pound, depending on the location. The wide selection and massive discounts on a variety of household goods typically attract a fervent following of regular customers, some of whom make a full-time living buying and re-selling goods. Many vendors buy this merchandise in bulk and send the merchandise to third-world countries.
,
CharityWatch
CharityWatch, known until 2012 as the American Institute of Philanthropy, is a 501(c)(3) nonprofit organization in Chicago, Illinois, created in the United States by Daniel Borochoff in 1992, to provide information about charities' financial effi ...
rated the Goodwill Industries an "A".
In January 2016, Goodwill Industries of
Toronto
Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...
, Eastern, Central, and Northern Ontario closed its 16 stores and 10 donation centres after 80 years of operations, citing cash problems. The six other Canadian Goodwill Industries Branches remain operational.
In 2019, Goodwill Industries of Northern Michigan announced that it is receiving a $1.25 million grant fund from the
Amazon
Amazon most often refers to:
* Amazon River, in South America
* Amazon rainforest, a rainforest covering most of the Amazon basin
* Amazon (company), an American multinational technology company
* Amazons, a tribe of female warriors in Greek myth ...
CEO's Day One Families Fund.
In May 2022, Goodwill Industries International announced a $12 million investment in their Digital Career Accelerator. The donation made by Google.org of $7 million in direct grants and $7 million in search ads on Google aims to reach more than 2,000,000 people across the U.S. and Canada through infrastructure expansion to aid the development of digital skills and career training.
GoodwillFinds
In 2022, a consortium of local Goodwill organizations from across the US founded a new venture, launching in October 2022 the first nation-wide, centrally-managed online marketplace, GoodwillFinds.com, a site that allows consumers to purchase donated items from across the country in a single, branded, fixed-price, modern shopping experience. Matthew A. Kaness, a seasoned retail veteran, was hired to lead the venture, oversee its launch, and expand the new platform. While many Goodwill member stores had previously sold some donations online, Goodwill was limited to in-store purchases, auction sites, or online stores like eBay and Amazon.
GoodwillFinds is a separate entity from Goodwill Industries International, but is a non-profit organization and shares the same mission as Goodwill. The online store is expected to raise awareness of the Goodwill brand to a new generation of shoppers, bringing in more donations as well as customers to participating Goodwills across the US.
Helms College and Edgar's Hospitality Group
In 2021,
MacKenzie Scott
MacKenzie Scott ( Tuttle, formerly Bezos; born April 7, 1970) is an American novelist, philanthropist, co-founder of Amazon, and ex-wife of Jeff Bezos. As of May 2025, she has a net worth of US$35.9 billion, according to Bloomberg Billionair ...
donated $10 million to Goodwill Industries of Middle Georgia (GIMG), the only Goodwill that includes an accredited vocational college: Helms College. The college and academic programms offer certificates, diplomas, and degrees in culinary arts, industrial trades, and medical services; it uses the restaurants within Edgar's Hospitality Group as applied learning venues for its culinary students. It is named after Edgar Helms, founder of Goodwill. GIMG is the only Goodwill in the world operating a college and hospitality venue to serve the mission.
GIMG also dealt with former CFO Tim Ligon stealing $75,000 from the organization.
Castro pop-up
In November 2010, for the first time, Goodwill opened a store in
San Francisco, California
San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
, specifically designed to hire employees who are
transgender
A transgender (often shortened to trans) person has a gender identity different from that typically associated with the sex they were sex assignment, assigned at birth.
The opposite of ''transgender'' is ''cisgender'', which describes perso ...
,
gay
''Gay'' is a term that primarily refers to a homosexual person or the trait of being homosexual. The term originally meant 'carefree', 'cheerful', or 'bright and showy'.
While scant usage referring to male homosexuality dates to the late ...
, or
lesbian
A lesbian is a homosexual woman or girl. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate nouns with female homosexu ...
. The temporary or "Pop-up" store was a unique partnership between Goodwill of San Francisco and the Transgender Economic Empowerment Initiative. The Castro Pop-up store closed in April 2011, and staff were transferred to various Goodwill stores throughout the San Francisco area.
Women Veterans initiative
In June 2013, Goodwill announced an initiative with the goal of engaging 3,000 women veterans as the organization helps them find jobs over the next two years. With this initiative, Goodwill aims to provide services and support that lead to economic self-sufficiency.
Evening of Treasures
Goodwill Industries of Greater New York holds an annual charity gala with many fashionable attendees and participants. The 2023 Evening of Treasures gala included the likes of
Jenna Lyons
Jenna Lyons (born June 8, 1968) is an American fashion designer, businesswoman, and television personality. Lyons was the executive creative director and president of retailer J.Crew from 2010 until April 2017, when she announced her departure ...
(who hosted the event),
Tommy Hilfiger
Thomas Jacob Hilfiger ( ; born March 24, 1951) is an American fashion designer and the founder of Tommy Hilfiger (company), Tommy Hilfiger Corporation.
After starting his career by co-founding a chain of jeans/fashion stores called People's P ...
,
Todd Snyder, and
Willy Chavarria
Willy Chavarria is an American fashion designer born in Huron, California. He is the founder and Chief Creative Officer of his eponymous label (stylized as WILLY CHAVARRIA), and previously served as the Senior Vice President of Design at Calvi ...
, as participants. Designers executed upcycled looks using Goodwill thrift finds.
Donation policies
Goodwill has policies on donations, including items that it can accept. It will only accept items that can be resold, whether in the retail stores, online, or as bulk lots.
Goodwill stores generally do not accept donations such as automotive parts, furniture showing signs of damage, large appliances including stoves, refrigerators,
washers
Washer most commonly refers to:
*Washer (hardware), a thin usually disc-shaped plate with a hole in the middle typically used with a bolt or nut
*Washing machine, for cleaning clothes
Washer may also refer to:
*Dishwasher, a machine for cleani ...
/
dryers
Dryer (or drier) may refer to:
Drying equipment
* Hair dryer
* Hand dryer
* Clothes dryer, also known as a tumble-dryer
* Belt dryer
* Desiccant, a substance that absorbs or adsorbs water
* Grain dryer, for storage grain bins
* Oil drying agent, a ...
, or exercise equipment. Most stores also do not accept hazardous materials such as paint, medications, or building materials such as doors, wood, nails, etc. For liability reasons, Goodwill generally does not accept
baby cribs or
car seats
A child safety seat, sometimes called an infant safety seat, child restraint system, child seat, baby seat, car seat, or a booster seat, is a seat designed specifically to protect children from injury or death during vehicle collisions. Most c ...
. Sanitary regulations prohibit accepting
mattress
A mattress is a large, usually rectangular pad for supporting a person Lying (position), lying down, especially for sleeping. It is designed to be used as a bed, or on a bed frame as part of a bed. Mattresses may consist of a Quilting, quilted o ...
donations, and although some Goodwill stores sell brand new mattresses, most locations are unable. Because of safety concerns, particularly
lead content in painted products, some Goodwill stores do not accept certain toys.
Criticism and compensation
Executive compensation
In 2005, Goodwill Industries of the Columbia Willamette (GICW), Goodwill's
Portland, Oregon
Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...
, branch, came under scrutiny due to executive compensation that the Oregon attorney general's office concluded was "unreasonable". The President of the Portland branch, Michael Miller, received $838,508 in pay and benefits for fiscal year 2004, which was reportedly out of line in comparison to other charity executives and placed him in the top one percent of American wage earners. After being confronted with the state's findings, Miller agreed to a 24% reduction in pay, and GICW formed a new committee and policy for handling matters of employee compensation.
A 2013 article on Watchdog.org reported that Goodwill's tax returns showed that more than 100 Goodwills pay less than minimum wage while simultaneously paying more than $53.7 million in total compensation to top executives.
Douglas Barr, former CEO of the Goodwill of Southern California, was the highest paid Goodwill executive in the country. He received total compensation worth $1,188,733, including a base salary of $350,200, bonuses worth $87,550, retirement benefits of $71,050, and $637,864 in deferred compensation, after serving as CEO for 17 years. This is often incorrectly cited as his salary.
In 2016, an investigation by the ''
Omaha World-Herald
The ''Omaha World-Herald'' is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area.
It was locally owned from its founding in 1885 until 2020, when it was sold to the newspaper ...
'' found that executives managing its local Goodwill stores received salaries of up to $400,000 with its CEO, Frank McGree, also collecting a 2014 bonus of $519,000—while over 100 of his store workers were paid less than minimum wage. The investigation found that 14 executives (including the CEO's daughter) were paid more than $100,000, while only $557,000 of the enterprise's $4,000,000 revenue went to "programs" for the disabled.
["CEO of nonprofits council Goodwill scandal 'not the norm'"](_blank)
November 4, 2016, ''Omaha World-Herald
The ''Omaha World-Herald'' is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area.
It was locally owned from its founding in 1885 until 2020, when it was sold to the newspaper ...
,'' retrieved February 14, 2024["Has Goodwill Become Too Greedy? The truth about what the organization does with its $5.7 billion in revenue,"](_blank)
February 28, 2018, ''Country Living
''Country Living'' is an American lifestyle and home magazine published by the Hearst Corporation since 1978. The monthly magazine focuses on food, home renovation, home decor, DIY and lifestyle. The magazine hosts four Country Living Fairs a ...
,'' retrieved February 14, 2024, Despite the organization claiming its profits were to assist the disabled acquire job opportunities, the paper's investigators determined that, between 2011 and 2015, none of the store revenues supported job programs.
["Nebraska AG: Board Members Convinced Goodwill CEO was Best in Class Even as Red Flags Waved"](_blank)
June 27, 2018, ''Omaha World-Herald
The ''Omaha World-Herald'' is a daily newspaper in the midwestern United States, the primary newspaper of the Omaha-Council Bluffs metropolitan area.
It was locally owned from its founding in 1885 until 2020, when it was sold to the newspaper ...
,'' reprinted June 28, 2018, in ''NonProfit Quarterly,'' retrieved February 14, 2024 Responding to the ''Worlds investigation, Nebraska Attorney General Doug Peterson conducted an official investigation, finding that McGree's salary was "excessive", and concluded that there had become "no correlation at all" between what the area's Goodwill's executives were paid and how the organization was performing its true mission. However, Peterson concluded no laws had been broken that he could charge; instead, he urged the state legislature to enact oversight reforms to the regulation of non-profits.
In 2018, CEO Rich Cantz of Goodwill Northern New England (NNE) put out a video statement addressing the false "Think Before You Donate" rumors that alleged owner Mark Curran profits $2.3 million a year from the organization, and no money was going to charity. In the statement, he says that Goodwill NNE does give to charities and works to provide resources for brain injury rehabilitation centers, those with disabilities, and veterans seeking work. Further, the website states that "Mark Curran" is neither the owner nor CEO. As of 2020, Steven Preston is the CEO of Goodwill Industries International and has to report to a volunteer board of directors. In 2020, the stores in New England were still running a voiceover during shopping hours that reiterated this message to shoppers. The claims appeared in a longer email covering several for-profit and non-profit organizations, which was also debunked by
Snopes
''Snopes'' (), formerly known as the ''Urban Legends Reference Pages'', is a fact-checking website. It has been described as a "well-regarded reference for sorting out myths and rumors" on the Internet. The site has also been seen as a source ...
.
Workers' wages
Goodwill Industries International has been criticized by some for using a provision of federal labor law to pay workers with disabilities less than the federal minimum wage. Under Section 14(c) of the
Fair Labor Standards Act of 1938
The Fair Labor Standards Act of 1938 (FLSA) is a United States labor law that creates the right to a minimum wage, and " time-and-a-half" overtime pay when people work over forty hours a week. It also prohibits employment of minors in "oppre ...
, organizations can obtain a "special wage certificate" to pay workers with disabilities a commensurate wage based on performance evaluations.
Of Goodwill's 105,000 employees, 7,300 are paid under the special wage certificate program. The
National Federation of the Blind
The National Federation of the Blind (NFB) is an organization of blind people in the United States. It is the oldest and largest organization led by blind people in that country. Its national headquarters are in Baltimore, Maryland.
Overview
An ...
considers it "unfair, discriminatory, and immoral". Other disability rights advocates have defended Goodwill's use of the special wage certificate to employ workers with disabilities. Terry Farmer, CEO of ACCSES, a trade group that calls itself the "voice of disability service providers", said scrapping the provision could "force
isabled workersto stay at home", enter rehabilitation, "or otherwise engage in unproductive and unsatisfactory activities". Goodwill believes that the policy is "a tool to create employment for people with disabilities" who would not otherwise be employed. Goodwill notes that "Eliminating it would remove an important tool for employers and an employment option available to people with severe disabilities and their families. Without the law, many people with disabilities could lose their jobs." Goodwill has urged Congress to "support legislation that would strengthen the FLSA and increase its enforcement", and to "preserve opportunities for people with disabilities who would otherwise lose the chance to realize the many tangible and intangible benefits of work". A 2013 FLSA fact sheet from Goodwill states that "Without FLSA Section 14(c), many more people with severe disabilities would experience difficulty in participating in the workforce. These jobs provide individuals with paychecks that they would be unlikely to receive otherwise, as well as ongoing services and support, job security, and the opportunity for career advancement." Goodwill has updated this policy as of June 1, 2024, and currently only 9 out of 149 local Goodwills in the US still issue the certificates. The goal is to, "transition people with disabilities employed under the special minimum wage certificate into competitive integrated employment."
Lobbying
A coalition of smaller charities in California had complained about Goodwill's support for legislation encouraging greater regulation of donation boxes,
calling the efforts an "attempt to corner the clothing donation market and make more money".
Local Goodwills have argued that donation boxes divert money from the community and contribute to blight, and have pushed for state legislation that requires owners of a donation box to clearly display information about whether it is a for-profit or nonprofit organization.
References
External links
*
{{Authority control
*
1902 establishments in Massachusetts
Charities based in Massachusetts
Disability organizations based in the United States
International charities
Organizations established in 1902
Retail companies established in 1902
Retail companies of the United States
Social welfare charities based in the United States
mos:REALTIME