Good Glamm Group
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The Good Glamm Group is a content-to-commerce company that produces and sells personal care and cosmetic products, with operations in India, Dubai, Singapore, and the USA. The company achieved unicorn status in 2021 after a $150 million Series D funding round at a valuation of $1.2 billion. The group announced plans to launch an
IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
on 30 August 2022.


History

Darpan Sanghvi, with the backing of
L'Occitane L'Occitane en Provence (; ), commonly known as L'Occitane, is a French luxury retailer of body, face, hair and home products, as well as fragrances. Based in Manosque, France, it was founded in 1976 by Olivier Baussan with the purpose of creati ...
(a French beauty conglomerate), established a D2C beauty company called MyGlamm in 2017, which had over 800 SKUs on its D2C website and over 30,000 offline points of sales in over 70 cities. Meanwhile, back in 2013, Priyanka Gill founded POPxo, a digital community platform for millennial women that later launched its e-commerce division selling POPxo beauty products. In 2020, Sanghvi teamed up with Gill and purchased POPxo for an undisclosed sum. MyGlamm then went on to acquire BabyChakra, a content and community platform for young mothers set up in August 2021 by Naiyya Saggi. In July 2021, MyGlamm secured INR 530 crore in a Series C funding round with Accel and existing investors in July 2021. In September of the same year, the merger of all three companies, MyGlamm, POPxo, and BabyChakra, resulted in the formation of the Good Glamm Group. In November 2021, the Good Glamm Group became India's first beauty commerce
unicorn The unicorn is a legendary creature that has been described since Classical antiquity, antiquity as a beast with a single large, pointed, spiraling horn (anatomy), horn projecting from its forehead. In European literature and art, the unico ...
after receiving $150 million in a Series D funding round led by Prosus Ventures and Warburg Pincus. Its Investors include
L'Occitane L'Occitane en Provence (; ), commonly known as L'Occitane, is a French luxury retailer of body, face, hair and home products, as well as fragrances. Based in Manosque, France, it was founded in 1976 by Olivier Baussan with the purpose of creati ...
,
Bessemer Venture Partners Bessemer Venture Partners (BVP) is an American venture capital and private equity firm headquartered in San Francisco. Outside the United States, it has offices in India, Israel, Hong Kong, and the United Kingdom. In 2024, Venture Capital Journa ...
,
Amazon Amazon most often refers to: * Amazon River, in South America * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon (company), an American multinational technology company * Amazons, a tribe of female warriors in Greek myth ...
, Ascent Capital,
Warburg Pincus Warburg Pincus LLC is a global private equity firm, headquartered in New York City, with offices in the United States, Europe, Brazil, China, Southeast Asia and India. Warburg has been a private equity investor since 1966. As of April 2024 the f ...
, and others. By July 2022, the Good Glamm Group had acquired 11 companies and raised $250 million in digital media, influencer marketing, and beauty & personal care brands. In April 2024, the group expanded its operations to the United States through a joint venture with tennis player
Serena Williams Serena Jameka Williams (born September 26, 1981) is an American former professional tennis player. She was ranked as the List of WTA number 1 ranked singles tennis players, world No. 1 in women's singles by the Women's Tennis Association (WT ...
and launched the brand Wyn Beauty by Serena Williams. It also partnered with production house
Dharma Productions Dharma Productions Pvt. Ltd. is an Indian film production and distribution company established by Yash Johar in 1979. It was taken over in 2004, after his death, by his son, Karan Johar. Based in Mumbai, it mainly produces and distributes H ...
, and
Pooja Entertainment Pooja Entertainment (Formerly known as Puja Films) is an Indian production and distribution company established by Vashu Bhagnani in 1986. It is based in Mumbai, Maharashtra, India. The company is known for producing the comedies: '' Coolie N ...
to become the beauty partner for the Bollywood film ''
Bade Miyan Chote Miyan Bade Miyan Chote Miyan ( in Hindi) may refer to these Indian films: * ''Bade Miyan Chote Miyan'' (1998 film), action film by David Dhawan, starring Govinda and Amitabh Bachhan * ''Bade Miyan Chote Miyan'' (2024 film), sci-fi action thriller film, ...
''. On 12 December 2023, the Good Glamm Group became a direct seller on
Open Network for Digital Commerce Open Network for Digital Commerce (ONDC) is a public technology initiative launched by the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India to foster decentralized open e-commerce model and is led by a privat ...
(ONDC).


Financials

In 2020-21, the group recorded consolidated revenue from operations at over Rs 49 crore along with a net loss of Rs 43.6 crore, while it registered a loss of Rs 272.9 crore in the financial year 2022–23. Its current revenue run rate is $41 million.


Business divisions

The Good Glamm Group has four divisions: Good Brands Co, Good Media Co, Good Creator Co, and Good Community. Good Brands Co includes brands like MyGlamm, The Moms Co, Sirona, St. Botanica, and Organic Harvest. Good Media Co includes digital media companies like POPxo, ScoopWhoop, Tweak, MissMalini, and BabyChakra. Good Creator Co includes influencer companies like Plixxo, Winkl, Vidooly, Bulbul, and MissMalini's influencer and talent management division and launched the Good Creator Co (GCC) App in March 2023.


Accolades

The Good Glamm Group has won several awards including five at Forbes DTC Awards in 2023, featured in
Fortune Fortune may refer to: General * Fortuna or Fortune, the Roman goddess of luck * Luck * Wealth * Fate * Fortune, a prediction made in fortune-telling * Fortune, in a fortune cookie Arts and entertainment Film and television * ''The Fortune'' (19 ...
's Employer of the Future list,
LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...
's top 10 Startups, and Beauty Matters List of future 50 beauty companies in 2023.
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
did a case study on the acquisition of BabyChakra and their brands won awards from
Vogue Vogue may refer to: Business * ''Vogue'' (magazine), a US fashion magazine ** British ''Vogue'', a British fashion magazine ** '' Vogue Adria'', a fashion magazine for former Yugoslav countries ** ''Vogue Arabia'', an Arab fashion magazine ** ' ...
and
Cosmopolitan Cosmopolitan may refer to: Internationalism * World citizen, one who eschews traditional geopolitical divisions derived from national citizenship * Cosmopolitanism, the idea that all of humanity belongs to a single moral community * Cosmopolitan ...
.


CSR activities

Good Glamm Group, through its subsidiaries, works on various social initiatives to address societal challenges. These initiatives cover different sectors and regions.


Sirona Hygiene Foundation

The Sirona Hygiene Foundation, the social responsibility arm of Sirona, an
FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, bevera ...
brand owned by the Good Glamm Group, works to reduce period poverty and promote gender equality. It conducts educational programs across rural areas in India and distributes
menstrual cups A menstrual cup is a menstrual hygiene device which is inserted into the vagina during menstruation. Its purpose is to collect menstrual fluid (blood from the uterine lining mixed with other fluids)Menstrual cupsare made of elastomers (silicon ...
. In 2023, the foundation partnered with a
Uttarakhand Uttarakhand (, ), also known as Uttaranchal ( ; List of renamed places in India, the official name until 2007), is a States and union territories of India, state in North India, northern India. The state is bordered by Himachal Pradesh to the n ...
-based DivIn Pro to launch a menstrual cup awareness campaign for 3,100 individuals in the region. These sessions were conducted for women and healthcare workers across 25 villages and 3 districts in Uttarakhand through partnerships with various organizations, including the Uttarakhand Police Wives Welfare Association, the University of Petroleum and Energy Studies in
Dehradun Dehradun (), also known as Dehra Doon, is the winter capital and the List of cities in Uttarakhand by population, most populous city of the Indian state of Uttarakhand. It is the administrative headquarters of the eponymous Dehradun district, d ...
, the Department of Women Empowerment and Child Development in
Uttarkashi Uttarkashi is a town and the headquarters of Uttarkashi district in Uttarakhand, India. Geography Uttarkashi is located at . It has an average elevation of . Demographics India census A census (from Latin ''censere'', 'to assess') is t ...
, and the Mount Valley Development Association in
Tehri New Tehri is where Vidushi lives a city and a municipal board in Tehri Garhwal District in the Indian state of Uttarakhand. It is the administrative headquarters of Tehri Garhwal District. This urban municipality area has 11 wards, from Vidh ...
. The initiative is part of Project Lakhon Khwahishen, which has educated over 100,000 girls on menstrual hygiene.


The Moms. Co. Mompreneur Show

In 2023, The Moms Co., a subsidiary of the Good Glamm Group, launched its first reality show, ''The Mompreneurs Show''. The show provides mentoring and a platform to help mom micro-entrepreneurs grow their businesses.


Project Naveli

In 2022, the group partnered with Project Naveli and Workverse to launch the second cohort of the Nimaya program. This initiative helps girls from underserved backgrounds by providing skills training, mentorship, and career guidance.


BabyChakra x Cry

In October 2022, BabyChakra, part of the Good Glamm Group, teamed up with CRY, an NGO for underserved children, for the Ek Tyohaar Aisa Bhi – Jahan Sapno Ko Milein Pankh campaign. On
Children's Day Children's Day is a commemorative date celebrated annually in honour of children, whose date of observance varies by country. In 1925, International Children's Day was first proclaimed in Geneva during the World Conference on Child Welfare. Sin ...
, BabyChakra and The Moms Co. launched #MomsTalk, a community for mothers to connect and share experiences while supporting CRY kids. In December 2022, BabyChakra and The Moms Co. released the second edition of the ChangeMakers list. This list honored ten inspiring women including Masoom Minawala Mehta, Meeta Sharma Gupta, Chaitra Chidanand, Susmitha Lakkakula,
Faye D'Souza Faye D'Souza is an Indian journalist and a television news anchor. She worked as the executive editor of Mirror Now, which is owned by The Times Group. She rose to fame with the show ''The Urban Debate'' on Mirror Now, where she anchored on subj ...
,
Dia Mirza Rekhi Dia Mirza Rekhi (born Dia Handrich; 9 December 1981) is an Indian actress who primarily works in Hindi films. She won the title of Miss Asia Pacific International in 2000 after being crowned Femina Miss India Asia Pacific 2000. Mirza made her a ...
,
Alia Bhatt Alia Bhatt (; born 15 March 1993) is a British actress of Indian descent who predominantly works in Hindi films. Known for Alia Bhatt filmography, her portrayals of women in challenging circumstances, she has received List of awards and nomin ...
,
Neha Dhupia Neha Dhupia (born 27 August 1980) is an Indian actress, model and beauty pageant titleholder. She won the title of Femina Miss India in 2002 and represented India at Miss Universe 2002. She is primarily known for her work in Hindi films and t ...
, and Sonali Bendre Behl for their contributions.


Label Padho Moms

In 2022, BabyChakra launched the #LabelPadhoMoms campaign, which involved over 8,000 mothers and 2,000 doctors. The campaign aimed to raise awareness among parents about harmful ingredients in baby products. BabyChakra also released a list of toxins commonly found in baby products.


References 


External links

* {{Official website, goodglamm.com Manufacturing companies established in 2021 Personal care brands Cosmetics brands Cosmetics companies of India Indian companies established in 2021 Indian brands Warburg Pincus companies