The Golden Triangle is a wedge-shaped area within the south western suburbs of
Norwich
Norwich () is a cathedral city and district of Norfolk, England, of which it is the county town. Norwich is by the River Wensum, about north-east of London, north of Ipswich and east of Peterborough. As the seat of the See of Norwich, with ...
,
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
. The base of the Triangle is at the Colman Road stretch of the outer ring road, which is one mile south west of the city's inner ring, with the other two sides – Earlham Road and Newmarket Road – pointing into the city centre. The Unthank Road runs down the middle, forming the backbone and main shopping area of the Triangle.
The Golden Triangle's
terraces house professionals, families and many students from the nearby
University of East Anglia
The University of East Anglia (UEA) is a public research university in Norwich, England. Established in 1963 on a campus west of the city centre, the university has four faculties and 26 schools of study. The annual income of the institution f ...
; its friendly atmosphere has resulted in the Golden Triangle being dubbed the Norwich version of London's
Notting Hill
Notting Hill is a district of West London, England, in the Royal Borough of Kensington and Chelsea. Notting Hill is known for being a cosmopolitan and multicultural neighbourhood, hosting the annual Notting Hill Carnival and Portobello Road M ...
.
Description
The district lies within the borders of the ancient roads into Norwich: Earlham Road and Newmarket Road. A narrower, neater triangle could be made on the map by replacing Newmarket Road with Unthank Road but this would be to exclude all the terraces lying between Unthank Road and Newmarket Road where the majority of the defining Unthank estate (see below) was situated. Most of the buildings in the area are
Victorian terraces and town houses, largely constructed between the 1840s and early 1900s but with some post-World War II social housing. Similar, good-quality Victorian terraces are to be found between Earlham Road and Dereham Road although the streets do not conveniently fall into a triangle.
In the first construction of terraced house building, between 1815 and 1835, rows of
Georgian houses
Georgian architecture is the name given in most English-speaking countries to the set of architectural styles current between 1714 and 1830. It is named after the first four British monarchs of the House of Hanover—George I, George II, Georg ...
and back-to-back cottages were built in Crooks Place and Union Place, just outside the city walls near Chapelfield Gardens. Most of this New City was demolished through
slum clearance
Slum clearance, slum eviction or slum removal is an urban renewal strategy used to transform low income settlements with poor reputation into another type of development or housing. This has long been a strategy for redeveloping urban communities; ...
programmes after World War II, but the fine Crescent remains. Then, in the
Victorian era
In the history of the United Kingdom and the British Empire, the Victorian era was the period of Queen Victoria's reign, from 20 June 1837 until her death on 22 January 1901. The era followed the Georgian period and preceded the Edwardia ...
, the old rural parish of Heigham was gradually urbanised. This involved the building of some better-grade housing, especially fronting Unthank Road, Newmarket Road and around Mount Pleasant, but most of the accommodation was in the rows of terraced housing behind.
The residential area has a cosmopolitan mix of students, professionals, and families. The area is characterised by its terraced housing, pubs and parks which offer small festivals during the summer months such as the GreenStock Festival in Heigham Park. In addition to Chapelfield Gardens (which is separated from the Golden Triangle by the inner ring road) are Heigham Park and the
Jenny Lind
Johanna Maria "Jenny" Lind (6 October 18202 November 1887) was a Swedish opera singer, often called the "Swedish Nightingale". One of the most highly regarded singers of the 19th century, she performed in soprano roles in opera in Sweden and a ...
open space.
History
Toponymy
The name ''Golden Triangle'' was coined by Norwich estate agents during the 1980s property boom and the term was used to highlight this popular area for people to live in. As the city slowly crept outwards during the Victorian period, terraced housing was developed on land owned by a few rich landowners. The Heigham Lodge Estate of Timothy Steward (a rich brewer) gave rise to streets either side of the city end of Unthank Road e.g., Grosvenor and Clarendon Roads to the north of Unthank Road, and Trory, Ampthill and Oxford Streets to the south. These were developed from about 1850–1880. Towards the end of this period the south western part of the Triangle, which had been owned by the Dean and Chapter of
Norwich Cathedral
Norwich Cathedral is an Anglican cathedral in Norwich, Norfolk, dedicated to the Holy and Undivided Trinity. It is the cathedral church for the Church of England Diocese of Norwich and is one of the Norwich 12 heritage sites.
The cathedral ...
and was in the parish of Eaton, was developed to give rise to streets such as College Road and Glebe Road. One of the finest streets in the Eaton side of the Triangle was Christchurch Road with its large villas. But the largest block of humbler Victorian terraced housing was on the Unthank estate in the city-side parish of Heigham.
The Unthank estate

Bisecting the Triangle is Unthank Road, which took its name from the family who owned a large estate there in the nineteenth century. The thoroughfare gained its name when William Unthank's son, Clement William Unthank, rode his horse along a sandy lane in order to court his future wife at Intwood. He rode from Heigham House, which had been the home of his father, William Unthank, since 1793.
By 1855 Clement William Unthank had inherited Heigham House but moved out to his wife's larger estate at Intwood Hall, a few miles south of the city.
The Unthanks owned or leased around 60 acres (figures vary) of land in the parish of Heigham where Heigham House was situated, surrounded by a wooded estate that stretched from present-day Onley Street to around Trinity Street.
The house itself was demolished in 1891 but the Unthank estate had begun to be sold off to builders not long after CW Unthank moved to Intwood – the process continued by his son Clement William Joseph Unthank. Clement William was a solicitor and it was his detailed contracts that ensured the relative uniformity of the Victorian terraces that were built on Unthank land: 'good white brick', for instance, was specified in CW Unthank's restrictive covenants as were the characteristic arches of gauged bricks around the doors.
Unthank did not allow anything to project more than 18 inches from the front of the house By contrast, the Eaton Glebe estate specified red brick and allowed projections such as roof dormers and porches. This explains the different streetscapes on opposite sides of Unthank Road. However, the Unthanks had a minority holding of six acres on the north-west side of Unthank Road so not all belonged to the church; this plot was to give rise to Warwick, Dover, Portland and Lincoln Streets. CW Unthank forbade the sale of alcohol from houses on his land but on corner sites allowed the building of public houses such as The Unthank Arms and The York Tavern.
Second World War
Norwich suffered heavily from bombing during the
Baedeker Blitz
The Baedeker Blitz or Baedeker raids were a series of aerial attacks in April and May 1942 by the German ''Luftwaffe'' on English cities during the Second World War. The name derives from Baedeker, a series of German tourist guide books, includ ...
during April 1942, fortunately many of the large Victorian houses remained, albeit several bombs wiping out whole rows of terraces around the area. Notable examples include 185 Unthank Road onwards, and 180 Earlham Road onwards.
Politics
In
May 2016, the majority of residents in the area voted for the
Labour Party over the
Green Party
A green party is a formally organized political party based on the principles of green politics, such as social justice, environmentalism and nonviolence.
Greens believe that these issues are inherently related to one another as a foundation ...
, increasing Labour's control over City Hall.
Parks
The Golden Triangle contains or is adjacent to three public parks:
* Chapelfield Gardens, on the city side of the inner ring road, opened in 1880. Lined with trees first planted in the 18th century by Sir Thomas Churchman.
* Heigham Park, one of the five registered sites that form part of a set of the city's public parks. The park was opened in 1924 by Captain A Sandys-Winsch.
Sandys-Winsch was responsible for planting the goblet-pruned London planes that line major roads including Colman Road and Earlham Road.
* Jenny Lind Park, created in the 1960s after the slum clearances around the badly bombed Vauxhall Street area.
File:Eaton Cottage, Norwich Public House.jpg, The Eaton Cottage public house, looking toward the city.
File:Beeches Lodge, Unthank Road, Norwich - geograph.org.uk - 167764.jpg, The Beeches Lodge, a former hotel on Unthank Road.
File:College Rd, Unthank Rd - geograph.org.uk - 1400149.jpg, College Road and Unthank Road.
File:Earlham Road, Norwich - geograph.org.uk - 1207379.jpg, Earlham Road seen from the Heigham Road/Mill Hill Road junction.
References
{{commons category, Golden Triangle, Norwich
Areas of Norwich
Norwich