Golden Nuggets
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Golden Nuggets are a
breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...
sold in the UK and Ireland by
Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
. It is made mainly from cereal grains, sugar and honey, formed into large yellow crunchy balls. It has a sweet, slightly honey-like flavour. The taste has been described as similar to the American cereal Cap'n Crunch.


History

Golden Nuggets were introduced in the 1970s in the United Kingdom and the United States, manufactured by
Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco' ...
. They were then withdrawn from the UK market in the late 1970s. However, they were brought back to the UK in 1999 with a £1 million advertising campaign, perhaps in response to demand from people who had enjoyed them in the 1970s and now had their own children.


Marketing

The packaging features various cartoon characters (drawn by Gary Dunn): Klondike Pete (a gold prospector who mines Golden Nuggets), his mule Pardner, his enemies - two claim-jumpers named Plum Loco Louie and Boot Hill Bob (jointly "The Breakfast Bandits") - and a Golden Nuggets Bee. The Klondike Pete character was also used in the 1970s to market the US version of the cereal, Klondike Pete's Crunchy Nuggets. The box also sometimes features puzzles suited to the 7–12-year-old range. The cereal is marketed with the slogan "They taste Yeee-Haa!" (Previously "They're honey-crunchin' good!"). In 2019, the Labour Party listed the cereal among its targets as deputy leader Tom Watson decried the use of cartoon characters to entice children to highly sugared foods.


Imitations

Similar cereals have been manufactured as home brands for supermarkets in Britain.
Asda Asda Stores Limited (), trading as Asda and often styled as ASDA, is a British supermarket and petrol station chain. Its headquarters is in Leeds, England. The company was incorporated as Associated Dairies and Farm Stores in 1949. It expanded ...
had 'Golden Balls'.
Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
had 'Multigrain Boulders'.


References


External links

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Gary Dunn (illustrator)
{{Nestlé Nestlé brands Nestlé cereals 1970s establishments in the United Kingdom