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Gold farming is the practice of playing a
massively multiplayer online game A massively multiplayer online game (MMOG or more commonly MMO) is an online video game with a large number of players to interact in the same online game world. MMOs usually feature a huge, persistent world, persistent open world, although t ...
(MMO) to acquire in-game currency, later selling it for real-world
money Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts, such as taxes, in a particular country or socio-economic context. The primary functions which distinguish money are: m ...
.The business end of playing games
bbc.com, Wednesday, 25 April 2007, 14:55 GMT
Gold farming is distinct from other practices in online multiplayer games, such as power leveling, as gold farming refers specifically to harvesting in-game currency, not rank or experience points. The actual labor mechanics of these practices may be similar, and those who hold employment as gold farmers may also work as power levelers. While most game operators ban the practice of selling in-game currency for real-world cash, gold farming is lucrative because it takes advantage of economic inequality and the fact much time is needed to earn in-game currency.China's full-time computer gamers
bbc.com, Friday, 13 October 2006, 19:20 GMT
Rich players from developed countries, wishing to save many hours of playing time, are willing to pay substantial sums to gold farmers from
developing countries A developing country is a sovereign state with a less-developed Secondary sector of the economy, industrial base and a lower Human Development Index (HDI) relative to developed countries. However, this definition is not universally agreed upon. ...
.Ogre to Slay? Outsource It to Chinese
nytimes.com, December 9, 2005
Gold farming has also been linked to credit card fraud, with game accounts used for gold farming being paid for with stolen credit cards. The term has also been used to describe the wait times and chore-like activities players may perform in some freemium mobile phone games, allowing them to play without paying fees.


History

What began as a
cottage industry The putting-out system is a means of subcontracting work, like a tailor. Historically, it was also known as the workshop system and the domestic system. In putting-out, work is contracted by a central agent to subcontractors who complete the p ...
in the late 1990s became increasingly more commercialized in the 2000s with the growing popularity of
massively multiplayer online game A massively multiplayer online game (MMOG or more commonly MMO) is an online video game with a large number of players to interact in the same online game world. MMOs usually feature a huge, persistent world, persistent open world, although t ...
s.Gold Trading Exposed: Introduction
eurogamer.net, 19 March 2009
While in the past players used eBay and PayPal to sell each other items and gold from games like Ultima OnlineHeeks (2008). p. 4. and Lineage,Heeks (2008). p. 5. contemporary, commercialized gold farming may have its origins in South Korea. 2001 reports describe Korean cybercafes being converted into gold farming operations to serve domestic demand. This model, with full-time gold farmers working long hours in cybercafes, was outsourced to China and initially served demand from Korean players. Gold farming in China was experiencing swift growth c. 2004. Cheap labor from inland provinces had washed into more cosmopolitan cities, and these real-life farmers were promptly pressed into service farming gold. In 2011, ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' reported that prisoners in some Chinese re-education camps were forced to engage in gold farming for the benefit of prison authorities. Gold farming has also been linked to credit card fraud. According to the developers of
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
and Runescape, most gold-farming and botting accounts in those games were paid for using stolen credit card numbers. Dealing with these fraudulent accounts incurs costs for the game companies not only in terms of employee time, but also monetarily in the form of
chargeback A chargeback is a return of money to a Payment, payer of a transaction, especially a credit card transaction. Most commonly the payer is a consumer. The chargeback reverses a Electronic funds transfer, money transfer from the consumer's bank acc ...
fees from credit card companies. In addition, this large-scale fraud can risk a developer's transactions being refused by credit card companies and banks, posing an existential risk to game studios. Academic studies of gold farming have revealed that the social networks of gold farmers are similar to those of drug dealers. Similar to gold farming, people may be hired to '' level up'' in-game avatars by harvesting experience points. The term ''elo boosting'' may refer to a similar activity in games that features
Elo rating system The Elo rating system is a method for calculating the relative skill levels of players in zero-sum games such as chess or esports. It is named after its creator Arpad Elo, a Hungarian-American chess master and physics professor. The Elo system wa ...
or some other competitive ladder system.


Figures

While reliable figures for gold farming are hard to come by,Poor earning virtual gaming gold
bbc.com, 22 August 2008
there are some estimates of the market for in-game currency. In 2005,
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
estimated that there were over 100,000 full-time gold farmers in
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
alone, and by 2009 the number had increased to one million. And in 2006–2007, the market for such virtual goods was thought to amount to somewhere between US$300 million and US$900 million. Another estimate, drawn from 2005/2006 data, valued the market at not less than US$200 million per yearHeeks (2008), p. 10. and suggested that over 150,000 people were employed as gold farmers with average monthly earnings of US$145. This same report estimated that 80-85% of all gold farmers were from China, a fact which has led to prejudice towards Chinese players. 2008 figures from China valued the Chinese trade in virtual currency at over several billion yuan, nearly US$300 million.


Rules and enforcement

Many game developers expressly ban gold farming in their game's EULA or terms of service.Gold Trading Exposed: The Developers
eurogamer.net, 9 April 2009
In order to combat this, game developers such as Blizzard and ArenaNet are attempting to discourage third-party gold farming by implementing official real-money transaction systems within their games.Auction House Services Diablo III
us.battle.net 12 June 2012
Mike O'Brien on Microtransactions in Guild Wars 2
arena.net, 3 March 2012
For example, in 2015, Blizzard implemented in-game items and tokens that cost players real money to purchase. These can then be auctioned off to other players for in-game currencies.WoW Token
us.battle.net 12 April 2016


Secondary effects on in-game economy

Gold farming and power leveling can affect a game's economy by causing inflation. They may degrade the game experience for users as was noted in a legal case against IGE. It is often a source of annoyance for players who can find themselves being " spammed" by sellers via the game's messaging system. These ill effects can occur whether or not such practices are sanctioned by the game operator. Citing such concerns, Activision Blizzard shut down their real-money transaction system for Diablo III in 2014. During the
crisis in Venezuela An ongoing socioeconomic and political crisis began in Venezuela during the presidency of Hugo Chávez and has worsened during the presidency of successor Nicolás Maduro. It has been marked by hyperinflation, escalating starvation, disease, c ...
, Venezuelans became gold-farmers and could be seen playing online video games such as '' RuneScape'' to sell in-game currency or characters for real currency. In many cases, these gamers made more money than salaried workers in Venezuela even though they were earning just a few dollars per day. So many Venezuelans began this practice that it increased inflation with multiple game currencies.


Law, regulation and taxation

Some governments, perhaps recognizing that current regulatory systems may be ill-suited to address activities such as gold farming, have made statements concerning the sale of virtual goods.


Australia

In 2006, a spokesperson for the
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
n Government stated normal earned income rules also apply to income from the sale of virtual goods.


China

Gold farming in China is more pervasive than in any other country, as 80% of all gold farmers are in
mainland China "Mainland China", also referred to as "the Chinese mainland", is a Geopolitics, geopolitical term defined as the territory under direct administration of the People's Republic of China (PRC) in the aftermath of the Chinese Civil War. In addit ...
as of 2011, with a total of 100,000 full-time gold farmers in the country as of 2005. Gold farming in China is done in Internet cafes, abandoned
warehouse A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the rural–urban fringe, out ...
s, small offices, private homes and even " re-education through labor" camps. When organized as an actual informal business, they are known as "gaming workshops" (
Simplified Chinese Simplification, Simplify, or Simplified may refer to: Mathematics Simplification is the process of replacing a mathematical expression by an equivalent one that is simpler (usually shorter), according to a well-founded ordering. Examples include: ...
: ;
Pinyin Hanyu Pinyin, or simply pinyin, officially the Chinese Phonetic Alphabet, is the most common romanization system for Standard Chinese. ''Hanyu'' () literally means 'Han Chinese, Han language'—that is, the Chinese language—while ''pinyin' ...
: Yóuxì gōngzuòshì) or "play-money workshops" (打钱工作室 Dǎqián gōngzuò shì). The abbreviation is 打G, where the G stands for "
gold Gold is a chemical element; it has chemical symbol Au (from Latin ) and atomic number 79. In its pure form, it is a brightness, bright, slightly orange-yellow, dense, soft, malleable, and ductile metal. Chemically, gold is a transition metal ...
". Prisoners in Laogai camps have been forced to engage in gold farming for the financial benefit of prison authorities. A popular
massively multiplayer online role-playing game A massively multiplayer online role-playing game (MMORPG) is a video game that combines aspects of a role-playing video game and a massively multiplayer online game. As in role-playing games (RPGs), the player assumes the role of a Player charac ...
subject to gold farming in China is ''
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
''. The Chinese government banned using virtual currency to buy real-world items in 2009 but not the reverse.


Japan

In response to increases in gold farming, in 2006 the Japanese Government urged the computer game industry to self-regulate as well as vowing to investigate this species of fraud.


South Korea

A Korean high court's 2010 ruling meant that exchanging virtual currency for real money was legal in this country although subject to taxation.Play money is real money, says high court
moremoney.blogs.money.cnn.com, January 22, 2010
However, in 2012 this practice was set to be banned alongside a raft of other means to cheat in games, and gold farmers could face stiff penalties—up to $45,000 in fines and five years in jail.


United States

A United States Congressional committee investigated taxation of virtual assets and incomes derived from them in 2006, and the
IRS The Internal Revenue Service (IRS) is the revenue service for the Federal government of the United States, United States federal government, which is responsible for collecting Taxation in the United States, U.S. federal taxes and administerin ...
has, in its National Taxpayer Advocate's 2008 Annual Report to Congress, expressed concern that virtual worlds are a growing source of tax noncompliance.


Venezuela

Due to hyperinflation in Venezuela and the devalued Venezuelan currency, popular MMOs like Runescape and
Tibia The tibia (; : tibiae or tibias), also known as the shinbone or shankbone, is the larger, stronger, and anterior (frontal) of the two Leg bones, bones in the leg below the knee in vertebrates (the other being the fibula, behind and to the outsi ...
have been subject to mass gold mining. In
Reddit Reddit ( ) is an American Proprietary software, proprietary social news news aggregator, aggregation and Internet forum, forum Social media, social media platform. Registered users (commonly referred to as "redditors") submit content to the ...
, a user published a racially abusive guide on how to kill Venezuelans in the “ player-v-player” places where the gold farming takes place; the guide was followed by intemperate comments. The moderators removed the post and the comments afterwards. Considering many gold farmers utilize
Bitcoin Bitcoin (abbreviation: BTC; Currency symbol, sign: ₿) is the first Decentralized application, decentralized cryptocurrency. Based on a free-market ideology, bitcoin was invented in 2008 when an unknown entity published a white paper under ...
as an intermediate currency, regulation or taxation isn't feasible at the moment. During the 2019 Venezuelan blackouts, RuneScape's trading market suffered a "economic crisis" due to the reduced number of goods, as Venezuelans could not access the game.


Lawsuits by game companies

Zynga, the makers of FarmVille, filed a lawsuit to stop online sales of its in-game currency. The lawsuit never went to trial. Jagex, the makers of RuneScape, have engaged in legal actions against several gold farmers and bot programmers. On February 1, 2008,
Blizzard Entertainment Blizzard Entertainment, Inc. is an American video game developer and Video game publisher, publisher based in Irvine, California, and a subsidiary of Activision Blizzard. Originally founded in 1991, the company is best known for producing the h ...
, the makers of
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
, won a lawsuit against In Game Dollar, trading under the name Peons4Hire. The court ordered an injunction that immediately halted all business operations within said game.


Game sweatshop

A business producing avatars and in-game currency in MMORPGs is sometimes labelled a game sweatshop. Workers employed by these companies either collect in-game currency (known as gold farming) or generate high- level avatars (known as power leveling). Such organizations are referred to as sweatshops because the gold farmers are usually paid very low wages.


Development potential

Gold farming has been discussed as a tool for socioeconomic development by the United Kingdom's Department for International Development and University of Manchester professor Richard Heeks. The money involved is small enough to flow easily from many first-world players but large enough to make a difference to the people doing the work. Gold farmers receive a higher percentage of sale revenue from their work than do farmers of fair trade coffee.Fair Trade Gold
arstechnica.com


In the media

Neal Stephenson Neal Town Stephenson (born October 31, 1959) is an American writer known for his works of speculative fiction. His novels have been categorized as science fiction, historical fiction, cyberpunk, and baroque. Stephenson's work explores mathemati ...
's 2011 novel ''
Reamde ''Reamde'' is a technothriller novel by Neal Stephenson, published in 2011. The story, set in the present day, centers on the plight of a hostage and the ensuing efforts of family and new acquaintances, many of them associated with a fictional ...
'' has a plot centered on an online game that encourages gold farming. Cory Doctorow's 2004 short story "Anda's Game", 2010 novel '' For The Win'', and 2014 graphic novel ''In Real Life'' (based on his short story, "Anda's Game", and illustrated by Jen Wang) include references to gold farming. Alan Harris's radio play ''The Gold Farmer'' was broadcast on
BBC Radio 3 BBC Radio 3 is a British national radio station owned and operated by the BBC. It replaced the BBC Third Programme in 1967 and broadcasts classical music and opera, with jazz, world music, Radio drama, drama, High culture, culture and the arts ...
as part of The Wire series on February 6, 2010."The Gold Farmer"
bbc.co.uk
It features a man who plays an online role-playing game and whose next door neighbour is a gold farmer. A 2006 art project by UBERMORGEN.COM, ''Chinese Gold'', used found video and
machinima Machinima () is the use of Real-time computing, real-time computer graphics engines to create a cinematic production. The word "Machinima" is a portmanteau of the words ''machine'' and ''Film, cinema''. According to Guinness World Records, ma ...
to document and explore the Chinese gold farming phenomenon.Space Invaders artists and works
Netherlands Media Art Institute
Julian Dibbell's 2006 book ''Play Money: Or, How I Quit My Day Job and Made Millions Trading Virtual Loot'' chronicles the author's efforts to earn so much virtual money playing online games that he could quit his day job.


Discourse

In the game ''
World of Warcraft ''World of Warcraft'' (''WoW'') is a 2004 massively multiplayer online role-playing (MMORPG) video game developed and published by Blizzard Entertainment for Windows and Mac OS X. Set in the '' Warcraft'' fantasy universe, ''World of War ...
'', friction resulted from U.S. players of the 2004 release finding themselves competing with Chinese-based players who were employed to generate in-game resources to be sold on trading sites. In addition to these differences in play style, the game had no translation features for in-game chat and therefore there was little communication between English-speaking and non-English speaking players. In her analysis of gold farming, media scholar Lisa Nakamura wrote that although "players cannot see each other's body while playing, specific forms of game labor, such as gold farming and selling, as well as specific styles of play, have become racialized as Chinese, producing new forms of networked racism that are particularly easy for players to disavow."


See also

* Digital currency * Blockchain game * Powerleveling * Virtual economy * Virtual goods * Cheating in videogames


References


General

* {{Video game genre Massively multiplayer online role-playing games Virtual economies