"Go! Go! Let's Go!" is a song recorded and performed by Japanese collective unit

E-girls E-girls (sometimes stylized as E-Girls or e-girls; stands for Exile Girls) was a Japanese collective girl group created and managed by LDH while signed to music label Rhythm Zone from Avex. As of 2017, the band consisted of 11 members; 8 of wh ...

, taken as a single from their fourth studio record ''

E.G. Crazy ''E.G. Crazy'' (stylized as ''E.G. CRAZY'') is a double album by Japanese musical unit E-girls, which also serves as their fourth studio release. It was distributed on January 3, 2016 for streaming through Japan's AWA services, and released on Ja ...

'' (2017). The track was released on November 30, 2016 through

Rhythm Zone (RZN) is a record label in the Avex Group that releases urban contemporary Japanese music. History The label was founded in 1999 by Max Matsuura with a focus on urban music, signing M-Flo as its first artist, then followed by Exile. In 20 ...

and Avex Music Creative Inc. in three physical formats—two CD's and a DVD bundle—and for digital consumption. The song was written by Kotake Masato, composed by Lisa Desmond, Erik Lidbom and Maria Marcus, and produced by Exile's Hiro. It is the final single to feature Dream member Erie Abe, whom left the band on December 31 that same year. "Go! Go! Let's Go!" serves as the opening entry for their Japanese Neo Girls concept, which utilizes different cultures from a Japanese women's perspective. Musically, it is a dance number that incorporates elements of hip-hop and

rock music Rock music is a broad genre of popular music that originated as "rock and roll" in the United States in the late 1940s and early 1950s, developing into a range of different styles in the mid-1960s and later, particularly in the United States and ...

, and delves into themes of being ambitious and moving on. Additionally, the physical and digital packaging included the

B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record company ...

"Bon Voyage", which was included on the parent album. "Go! Go! Let's Go!" features all remaining vocalists members from the group. Upon its release, "Go! Go! Let's Go!" received positive reviews from

music critics Music journalism (or music criticism) is media criticism and reporting about music topics, including popular music, classical music, and traditional music. Journalists began writing about music in the eighteenth century, providing commentary on ...

, who commended the tracks mixture of genres and production, with compliments aimed towards their incorporation of the Japanese Neo Girls concept. Commercially, it experienced minor success in Japan, peaking at number two on the

Oricon Singles Chart The Oricon Singles Chart is the Japanese music industry-standard singles popularity chart issued daily, weekly, monthly and yearly by Oricon. Chart rankings are based on physical singles' sales. Until 2017, Oricon did not track download sales. In ...

and on the

Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by '' Billboard Japan'' and '' Hanshin Contents Link'' since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thu ...

, the latter published by ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

'', but selling fewer copies than their previous releases. In order to promote the single, E-girls performed in the accompanying music video, which was directed by Daisuke Ninomaya, and features the band exemplifying the respective concept into the visual; for example, the girls utilize various Japanese cultures. Additionally, the girls sung and performed the track on several shows.

Background and composition

After releasing their "summer concept" singles " E.G. Summer Rider" (July 2016) and "

Pink Champagne Pink Champagne (first named Kasern 9) was a Swedish feminist punk band in the 1980s. It consisted of four women, Stina Berge (drums), Ann Carlberger (vocals), Karin Jansson (guitar) and Gunilla Welin (bass). Kajsa Grytt was briefly a member. Th ...

" (August 2016), E-girls continued recording material for their fourth studio album, ''

'' (2017). On October 20 that year, the band announced through their website about the release of "Go! Go! Let's Go!", and confirmed its pre-order availability that same day. Details were still unavailable at the time, but revealed the three accommodating formats for the single. Additionally, this is the last single to feature

Dream A dream is a succession of images, ideas, emotions, and sensations that usually occur involuntarily in the mind during certain stages of sleep. Humans spend about two hours dreaming per night, and each dream lasts around 5 to 20 minutes, al ...

member Erie Abe, whom announced her retirement in October from both E-girls and Dream, and the entertainment industry as a whole, by the end of the year; on December 31, Abe committed to her promise and left the bands. The song was written by Kotake Masato, composed by Lisa Desmond, Erik Lidbom and Maria Marcus, and produced by Exile's Hiro. Musically, it is a dance number that incorporates elements of hip-hop and

, and delves into themes of being ambitious and moving on. According to a contributing editor of ''CD Journal'', they felt that the single presented an "edg er dance sound, and also noted elements of Westernized contemporary R&B music. Similarly, a staff editor from Tokyo Girl Update believed the track "mashed hip-hop and rock" sounds together, and managed to keep within the concept of E.G. Cool, a recurring theme from ''E.G. Crazy''. "Go! Go! Let's Go!" is the third single after "E.G. Summer Rider" and "Pink Champagne" to include vocals from all remaining vocalists from E-girls; these are members Shizuka, Aya and Ami from Dream, Karen Fuiji and Ruri Kawamoto from

Happiness Happiness, in the context of mental or emotional states, is positive or pleasant emotions ranging from contentment to intense joy. Other forms include life satisfaction, well-being, subjective well-being, flourishing and eudaimonia. ...

, Reina Washio from

Flower A flower, sometimes known as a bloom or blossom, is the reproductive structure found in flowering plants (plants of the division Angiospermae). The biological function of a flower is to facilitate reproduction, usually by providing a mechanism ...

, and original E-girls member Yuzuna Takebe. Accompanying the single is the

"Bon Voyage", which is included on the physical and digital distributions. Composed as soft

tropical house Tropical house, also known as trop house, is a subgenre of house music, and a derivation of tropical music, with elements of dancehall and Balearic house. Artists of the genre are often featured at various summer festivals such as Tomorrowland ...

–pop number, it features vocals from all singing members.

Release

"Go! Go! Let's Go!" was taken as the final single from their fourth studio record ''

'' (2017) where it featured as the closer to the E.G. Cool disc. The track was released on November 30, 2016 through

and Avex Music Creative Inc. in three physical formats—two CD's and a DVD bundle—and for digital consumption. The standard CD release, and DVD bundle included both songs; the former formats featured its instrumental compositions, while the DVD only placed the single's instrumental as track number three, and a bonus disc featured the music video. A special One-Coin edition was made available on their website with limited pressings, only including the single and a promotional trading card that ranged from 20 different kinds. Furthermore, a flyer was placed inside the jewelcase that gave access to exclusive merchandise that was available on the band's website. The single was made for digital consumption that same day, but included the first two tracks. The cover art featured all members except Erie Abe; the separate CD and One-Coin editions featured each member placed randomly in front of the song's text, while the DVD package feature all members standing and sitting next to the song's title. Japanese retail store CDJapan had issued first-press editions that included a trading card and sticker for each format, and a limited edition photo album that included each member, including Abe, in their looks from the video, for the DVD packaging. The CD only version featured an A3-size poster of the DVD cover.

Reception

Upon its release, "Go! Go! Let's Go!" received positive reviews from

. A contributing editor of ''CD Journal'' was positive in their review, commending its mixture of sounds and instrumentation. The review also noted its arrangement and R&B elements, and described it a "new standard" for Japanese music. In an article written from Tokyo Girls Update, a staff member agreed about its choices of genres, but also believed its lyrical content of moving forward "takes on another meaning" since member Erie Abe's retirement announcement. Despite enjoying the track and its B-side "Bon Voyage", Sou of Arama Japan felt the packaging and concept was "unoriginal". Reporting from Musicman-Net, an editor felt it fit the entire E.G. Cool concept, and compared it to the E-girls' single "Pink Champagne". Commercially, "Go! Go! Let's Go!" experienced minor success in Japan. It opened at number two on the daily

, continuing their streaks of top three positions, but remained unsteady for the remaining six days. Based on these statistics, the track debuted at number two on the weekly chart with 24,170 copies sold, just behind Keyakizaka46's single "Futari Saison", which earned 442,322 sales; this marked the group's lowest first week sales since 2012's "Follow Me". The following week saw a drop in sales, slipping to number 52 and selling 1,803 units. In total, it was present for eight weeks and has sold 28,930 copies, their lowest selling single since their debut years, but ranked the 18th best selling single of December. The single performed moderately on three component ''

'' charts in the same region. It debuted at number 29 on the

, solely based on streaming and searches on various social media outlets, but fell out the following week. On the week of its availability, the single re-entered the chart and opened inside the top ten at number five, its final peak position, but started to descend quickly. Additionally, "Go! Go! Let's Go!" reached number 16 on the Radio Songs chart and number two on the Hot Single Sales chart, and garnered a similar run to the Japan Hot 100 chart.

Track listing and formats

;CD single #"Go! Go! Let's Go!" – 4:15 #"Bon Voyage" – 3:31 #"Go! Go! Let's Go!" (Instrumental) – 4:15 #"Bon Voyage" nstrumental– 3:31 ;DVD single #"Go! Go! Let's Go!" – 4:15 #"Bon Voyage" – 3:31 #"Go! Go! Let's Go!" (Instrumental) – 4:15 ##"Go! Go! Let's Go!"(music video) ;One Coin CD #"Go! Go! Let's Go!" – 4:15 ;Digital single #"Go! Go! Let's Go!" – 4:15 #"Bon Voyage" – 3:31

Credits and personnel

Credits adapted from the CD liner notes of the single. ;Vocalists *Shizuka – vocals, background vocals () *Aya – vocals, background vocals, leader () * Ami – vocals, background vocals () *

Karen Fujii is a Japanese singer, dancer, model and actress. She is a member of J-Pop group Happiness, and a former member E-girls, and ShuuKaRen, and an exclusive model for the magazines '' JJ'' and '' Nicola''. Karen is represented by LDH. Early life Kar ...

– vocals, background vocals () *Ruri Kawamoto – vocals, background vocals () *Reina Washio – vocals, background vocals () *Yuzuna Takabe – vocals, background vocals () Performers *Sayaka – performer *Kaede – performer *Karen Fujii – performer *Miyuu – performer *Yurino – performer *Anna Suda – performer * Shuuka Fujii – performer *Manami Shigetome – performer *Mio Nakajima – performer *Nozomi Bando – performer *Harumi Sato – performer * Anna Ishii – performer *Nonoka Yamaguchi – performer *Yuzuna Takabe – performer ;Music credits *Masato Kotake – songwriter *Lisa Desmond – composer *Maria Marcus – composer *Erik Lidbom– composer *Mats Lie Skare – composer *Exile Hiro – producer *Shigeaki Kubo – music video director *Aya – music video producer

Charts and sales

Japanese charts

Sales

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RIAJ The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include ...

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Release history

Notes

References

External links

"Go! Go! Let's Go!"
at the official E-girls websites. {{authority control Songs written by Erik Lidbom 2016 songs 2016 singles Avex Trax singles Rhythm Zone singles E-girls songs