The Global Language Monitor (GLM) is a company based in

Austin, Texas Austin ( ) is the List of capitals in the United States, capital city of the U.S. state of Texas. It is the county seat and most populous city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and W ...

, that analyzes trends in the

English language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

History

Founded in

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

in 2003 by Paul J.J. Payack, the GLM describes its role as "a media analytics company that documents, analyzes and tracks cultural trends in language the world over, with a particular emphasis upon International and Global English". In April 2008, GLM moved its headquarters from

San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...

to Austin. In July 2020, GLM announced that the word ''covid'' was its Top Word of 2020 for English. The company has been repeatedly criticized by linguists for promoting misinformation about language. Writing on Language Log, the linguist Ben Zimmer accused it of "hoodwink ngunsuspecting journalists on a range of pseudoscientific claims".

References

{{DEFAULTSORT:Global Language Monitor, The Companies based in Austin, Texas Human communication Companies established in 2003 Corpus linguistics Linguistic research institutes