The Global Brand Database is a free-of-charge comprehensive

online database An online database is a database accessible from a local network or the Internet, as opposed to one that is stored locally on an individual computer or its attached storage (such as a CD). Online databases are hosted on websites, made available as s ...

developed and maintained by the

World Intellectual Property Organization The World Intellectual Property Organization (WIPO; french: link=no, Organisation mondiale de la propriété intellectuelle (OMPI)) is one of the 15 specialized agencies of the United Nations (UN). Pursuant to the 1967 Convention Establishin ...

. It is a global resource for

trademark A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies products or services from a particular source and distinguishes them from oth ...

information, providing users access to a vast collection of international trademark records. The database offers valuable insights and search tools to assist trademark owners, professionals, and researchers protect and managing trademarks worldwide. It helps in trademark clearance searches,

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

monitoring and enforcement activities, potential conflicts identification, tracking trademark applications tracking and registrations, and taking necessary legal actions to safeguard

intellectual property Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...

rights. Researchers and policy-makers also use the database by accessing trademark data for analysis, policy development, and academic research.

History

The Global Brand Database was officially launched in 2011. It was designed to provide a single platform for searching and retrieving trademark records from various national and international databases. It rapidly hosted 10 million records. In 2017, the database covered 30 millions entries. Over the following years, the database continued to evolve and expand its functionalities to meet the growing demands of trademark users. In 2019, WIPO announced that the database could be used to search for figurative marks based on new

artificial Intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech r ...

technology.

Features and Functionality

The Global Brand Database offers a range of features and tools to assist users in searching and exploring trademark information. Some key features include: ; Extensive Coverage The database provides access to a vast collection of trademark records from national and international trademark offices. It covers trademarks registered under the

Madrid System for the International Registration of Marks #redirect Madrid system World Intellectual Property Organization treaties Treaties concluded in 1989 Treaties entered into force in 1995 1989 in Spain Treaties entered into by the African Intellectual Property Organization Treaties of Albani ...

, the

emblem An emblem is an abstract or representational pictorial image that represents a concept, like a moral truth, or an allegory, or a person, like a king or saint. Emblems vs. symbols Although the words ''emblem'' and ''symbol'' are often used in ...

s under

6ter 6ter (pronounced: ister is a French television network which is available free-to-air through digital terrestrial television, satellite and DSL. It is a subsidiary of the Groupe M6; the name 6ter has been selected for the channel as M6's little "s ...

and the

geographical indication A geographical indication (GI) is a name or sign used on products which corresponds to a specific geographical location or origin (e.g., a town, region, or country). The use of a geographical indication, as an indication of the product's source, ...

s under Lisbon, INNs (International Nonproprietary Names) from

WHO Who or WHO may refer to: * Who (pronoun), an interrogative or relative pronoun * Who?, one of the Five Ws in journalism * World Health Organization Arts and entertainment Fictional characters * Who, a creature in the Dr. Seuss book ''Horton Hear ...

, the

EUIPO The European Union Intellectual Property Office (EUIPO; french: links=no, Office de l'Union européenne pour la propriété intellectuelle), founded in 1994, is the European Union Agency responsible for the registration of the European Union trad ...

collection, as well as national trademark offices from different countries. Users can search for trademarks registered in multiple jurisdictions, making it a valuable resource for global brand protection. ;Multilingual Search Interface The Global Brand Database supports multiple languages, allowing users to perform searches using keywords, trademark names, owners' names, and other relevant criteria in their preferred language. This multilingual capability enables users to search for trademarks using local or international terminology, enhancing the usability and effectiveness of the database. ;Advanced Search Options Users can utilize advanced search options to refine their queries and retrieve specific trademark records. The database offers various search filters, including trademark class, status, owner's name, and filing date, among others. These filters help users narrow their searches and locate relevant trademarks more efficiently. ;Image Search One of the notable features of the Global Brand Database is its image search capability. Users can upload an image or logo and perform a reverse image search to find similar or identical trademarks. This feature is particularly useful for trademark professionals and brand owners in identifying potential

trademark infringement Trademark infringement is a violation of the exclusive rights attached to a trademark without the authorization of the trademark owner or any licensees (provided that such authorization was within the scope of the licence). Infringement may ...

s and conducting comprehensive trademark clearance searches. ;Detailed Trademark Information Users can access comprehensive trademark information through the Global Brand Database. Each trademark record provides details such as the trademark name, owner's name and address, registration and expiration dates, class information, status, and associated documents. Users can review the trademark's legal status and download relevant documents for further analysis and reference.

References

External links

* https://www.wipo.int/reference/en/branddb/ {{Webarchive, url=https://web.archive.org/web/20230608213814/https://www.wipo.int/reference/en/branddb/ , date=2023-06-08 World Intellectual Property Organization Online law databases

History

Features and Functionality

See also

References

External links