Glassface, also known as Josh Goldenberg, is an American multi-disciplinary artist. He is known primarily for his directorial and editing work in music videos and commercials. Notable credits include the music videos for "

U Guessed It "U Guessed It" is the debut single by American hip hop recording artist OG Maco. The song was released on September 25, 2014 by Quality Control Music and was written by OG Maco and produced by Brandon Thomas. The song peaked at number 90 on the ...

" by

OG Maco Benedict Chiajulam Ihesiba Jr. (April 23, 1992 – December 26, 2024), known professionally as OG Maco, was an American rapper. Life and career Benedict Chiajulam Ihesiba Jr. was born on April 23, 1992, in College Park, Georgia. He grew up wi ...

, and "One Night" by

Lil Yachty Miles Parks McCollum (born August 23, 1997), known professionally as Lil Yachty, is an American rapper. He first gained recognition in August 2015 for his viral hit "One Night (Lil Yachty song), One Night", the lead single from his debut extend ...

Early life

Goldenberg was born in a small town in upstate New York. He studied electronic media, arts, and communication in college. Shortly after graduating, Goldenberg moved to

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

and worked in graphic design and branding for advertising agencies, which he found “dry”.

Career

Seeking a creative outlet alongside his work in advertising, Goldenberg did video work and promotional materials for hip-hop artists including

Flatbush Zombies Flatbush Zombies (stylized as Flatbush ZOMBiES) are an American hip hop group from the Flatbush section of Brooklyn, New York City, formed in 2010. The group is composed of rappers Meechy Darko, Zombie Juice and Erick Arc Elliott, with Elliot ...

and

Schoolboy Q Quincy Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (stylized as ScHoolboy Q), is an American rapper. He began recording in 2007, and released his first two mixtapes, ''ScHoolboy Turned Hustla'' (2008) and '' ...

. Goldenberg began directing music videos under the name ‘Glassface’.

Music videos

In 2013, Goldenberg formed the directorial team GoldRush, composed of him and producer Rahil Ashruff. Alongside Ashruff, he shot music videos for various up-and-coming hip-hop musicians including

Ab-Soul Herbert Anthony Stevens IV (born February 23, 1987), better known by his stage name Ab-Soul, is an American rapper. Raised in Carson, California, he signed to indie record label Top Dawg Entertainment (TDE) in 2007, where he eventually formed We ...

Rome Fortune Jerome Raheem "Rome" Fortune (born October 13, 1988) is an American rapper. who rose to prominence after the release of his ''Beautiful Pimp'' mixtape in 2013. Influenced by a diverse range of musical traditions, Fortune has released 6 EPs and ha ...

, and

. In 2014, Glassface gained notoriety with the release of the music video for OG Maco’s debut single "

". The video went viral, attaining over 73M views on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

and going as far as to be included on Rolling Stone’s list of the top 10 best music videos of that year. The success of "U Guessed It" gained the attention of

, who reached out to Glassface via Twitter. This resulted in a collaboration between Lil Yachty and GoldRush on the video for "One Night", the lead single off of Yachty’s debut mixtape ''Lil Boat'' (2016). The music video for "1 Night" was shot with the intent of creating an effect of “sensory overload”, full of “very meme-able and GIF-able material.” GoldRush was given near complete creative freedom on the project. The resulting video was another viral hit, having received over 131 million views on Lil Yachty’s YouTube channel as of 2023. Following "One Night", Glassface is credited on the videos for Lil Yachty's songs "66 (ft. Trippie Redd)", "Boom (ft. Ugly God)", and "Forever Young". Glassface received a platinum plaque from the

RIAA The Recording Industry Association of America (RIAA) is a trade organization that represents the music recording industry in the United States. Its members consist of record labels and distributors that the RIAA says "create, manufacture, and/o ...

for his work on "One Night". In 2019, he directed and edited the music video for "Jacques" by

Tove Lo Ebba Tove Elsa Nilsson (born 29 October 1987), known professionally as Tove Lo (), is a Swedish singer and songwriter. She is known for her raw, grunge-influenced take on pop music. Referring to her autobiographical lyrics, ''Out (magazine), O ...

and

Jax Jones Timucin Lam (born Timucin Fabian Kwong Wah Aluo; 25 July 1987), known professionally as Jax Jones, is an English DJ, record producer and remixer. He rose to prominence in 2014 by featuring on Duke Dumont's number-one single "I Got U". He follow ...

Music branding and artwork

Glassface worked extensively with Ms. Lauryn Hill on branding and merch for her 2015 Small Axe Tour, as well as her 2016 Diaspora Calling Tour. He created the artwork Ms. Lauryn Hill’s 2016 release “Rebel / I Find It Hard To Say (Version)”. Glassface worked with

Kid Cudi Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi ( ; formerly stylized as KiD CuDi), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Clevelan ...

to create the cover art for the debut single “ Porsche Topless” off of Kid Cudi’s upcoming record '' Insano,'' his 9th studio album. In 2023, Kid Cudi revealed cover artwork ''Insano'', with covers by Glassface and

KAWS Brian Donnelly (born November 4, 1974), known professionally as Kaws (stylized as KAWS), is an American artist and designer. His work includes repeated use of a cast of figurative characters and motifs, some dating back to the beginning of his ...

. Glassface also collaborated with Kid Cudi on several designs for the first two seasons of the artist’s Members of the Rage clothing line collection in 2023.

Commercial work

Glassface has directed TV spots for brands like

Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...

and

Adidas Adidas AG (; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the ...

. He has also created commercial digital art. In 2021, he partnered with Google to create ''Ultradreamer'', a web series focused on mental health and creativity that was shot entirely on Google Pixel phones. That same year, he created an AR experience in partnership with

Snap Snap or SNAP may refer to: Arts and entertainment * ''Snap'' (film), the initial release title for the 2013 film ''Enter the Dangerous Mind'' * '' The Stanly News and Press'', a newspaper in Albemarle, North Carolina, US * "Snap" (''Duty Free'') ...

, After Pay, and

JD Sports JD Sports Fashion plc, commonly known as JD Sports, JD or JD Group is a British multinational sports-fashion retail company based in Bury, Greater Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 10 ...

called "Enter New Worlds". It debuted in Times Square alongside a digital art piece by Glassface. The digital art piece was sold by JD Sports as a limited edition collectible. In 2022, he created a mixed-media

NFT A non-fungible token (NFT) is a unique digital identifier that is recorded on a blockchain and is used to certify ownership and authenticity. It cannot be copied, substituted, or subdivided. The ownership of an NFT is recorded in the blockchai ...

to promote Snapple’s element flavors. Glassface continues to do commercial work. As of 2023, Glassface is a free agent working with the commercial production company RYB.

Music

Glassface is a producer and singer/songwriter and has produced songs for artists including tobi lou, DRAM,

Chief Keef Keith Farrelle Cozart (born August 15, 1995), better known by his stage name Chief Keef, is an American rapper and record producer. Born and raised in Chicago's South Side, he began his recording career as a teenager and initially garnered re ...

, and

Young Thug Jeffery Lamar Williams II (born August 16, 1991), known professionally as Young Thug, is an American rapper. Known for his eccentric vocal style and fashion, he is considered an influential figure in modern hip hop music, hip hop and trap music ...

. His music has been used in the soundtracks of OVO’s Top Boy and Apple TV’s ''Loot'' (TV Series). Glassface works frequently with Hip-Hop musician

tobi lou Tobi Adeyemi (born November 3, 1988), known professionally as Tobi Lou (stylized in lower case), is a Nigerian-American singer, songwriter, rapper and record producer. Early life Tobi Adeyemi was born in Lagos and raised in Chicago. He attended ...

. He has produced several songs with the artist, including “I Was Sad Last Night I’m Ok Now” and seven songs on tobi lou's debut album. Since 2007, Glassface has directed over twenty music videos for tobi lou.

Discography

Songwriting and producing credits

Music Video Filmography

References

{{reflist Living people 21st-century American musicians Year of birth missing (living people)