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Giving What We Can (GWWC) is an
effective altruism Effective altruism (EA) is a 21st-century philosophical and social movement that advocates impartially calculating benefits and prioritizing causes to provide the greatest good. It is motivated by "using evidence and reason to figure out how to b ...
nonprofit that promotes effective giving through education, outreach, and advocacy around the 10% Pledge, which encourages members to donate at least 10% of their income to effective charities. It was founded at
Oxford University The University of Oxford is a collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the second-oldest continuously operating u ...
in 2009 by philosophers
Toby Ord Toby David Godfrey Ord (born July 1979) is an Australian philosopher. In 2009 he founded Giving What We Can, an international society whose members pledge to donate at least 10% of their income to effective charities, and is a key figure in th ...
and
William MacAskill William David MacAskill (' Crouch; born 24 March 1987) is a Scottish philosopher and author, as well as one of the originators of the effective altruism movement. He was a Research Fellow at the Global Priorities Institute at the University of ...
.


History

Giving What We Can was launched as a giving society with 23 members in 2009 by
Toby Ord Toby David Godfrey Ord (born July 1979) is an Australian philosopher. In 2009 he founded Giving What We Can, an international society whose members pledge to donate at least 10% of their income to effective charities, and is a key figure in th ...
, an ethics researcher at
Oxford Oxford () is a City status in the United Kingdom, cathedral city and non-metropolitan district in Oxfordshire, England, of which it is the county town. The city is home to the University of Oxford, the List of oldest universities in continuou ...
, his wife Bernadette Young, a physician in training at the time, and fellow ethicist
William MacAskill William David MacAskill (' Crouch; born 24 March 1987) is a Scottish philosopher and author, as well as one of the originators of the effective altruism movement. He was a Research Fellow at the Global Priorities Institute at the University of ...
with the goal of encouraging people to give at least 10% of income over the course of their working life to alleviate world poverty. This is similar to '' Ma'aser kesafim'' in Jewish tradition and
zakat Zakat (or Zakāh زكاة) is one of the Five Pillars of Islam. Zakat is the Arabic word for "Giving to Charity" or "Giving to the Needy". Zakat is a form of almsgiving, often collected by the Muslim Ummah. It is considered in Islam a relig ...
in Islam, but Ord said there was no religious motivation behind it. Ord cited writings from
Peter Singer Peter Albert David Singer (born 6 July 1946) is an Australian moral philosopher who is Emeritus Ira W. DeCamp Professor of Bioethics at Princeton University. Singer's work specialises in applied ethics, approaching the subject from a secu ...
and
Thomas Pogge Thomas Winfried Menko Pogge (; born 13 August 1953) is a German philosopher and is the Director of the Global Justice Program and Leitner Professor of Philosophy and International Affairs at Yale University, United States. In addition to his Yale ...
about one's moral duty to give to the poor as inspiration for starting the organisation, and personally planned to give away everything above about $28,000 a year, the median after-tax salary in the U.K. His focus was on donations to charities which saved a maximal amount of life per donation amount. In 2011, a sister organisation at Oxford led by MacAskill and others called "High Impact Careers", soon after renamed to
80,000 Hours 80,000 Hours is a London-based nonprofit organisation that conducts research on which careers have the largest positive social impact and provides career advice based on that research. The organisation's name refers to the typical amount of tim ...
., was spun off from Giving What We Can. In 2012 both organisations incorporated the
Centre for Effective Altruism The Centre for Effective Altruism (CEA) is an Oxford-based organisation that builds and supports the effective altruism community. It was founded in 2012 by William MacAskill and Toby Ord, both philosophers at the University of Oxford. CEA is ...
as a nonprofit to serve as an umbrella organisation. In 2024, Giving What We Can became its own legal entity, and is no longer part of the Centre for Effective Altruism or Effective Ventures Foundation. Giving What We Can began providing regular reports on what charities were most effective at addressing poverty in the developing world, using research conducted by
GiveWell GiveWell is an American non-profit charity assessment and effective altruism-focused organization. GiveWell focuses primarily on the cost-effectiveness of the organizations that it evaluates, rather than traditional metrics such as the percenta ...
along with the concept of the quality-adjusted life-year, as early as 2011. It no longer focuses only on global health, recommending research-backed charities in several cause areas including global poverty alleviation, animal welfare, and the welfare of future generations. (See the section on Research and recommendations for more details.)


Pledges

Giving What We Can promotes giving pledges as a means to help individuals align their actions with their values, take concrete steps to improve the world, and influence societal norms around charitable giving. All members share a commitment to donating at least part of their income and are commonly referred to as "pledgers."


The 10% Pledge

The 10% pledge is a voluntary and non-legal commitment to donate 10% or more of one's income. This figure is the minimum percentage and was chosen because it has a good balance of significant and achievable. It is a significant proportion of income, in recognition of the importance of the problem and the need for real action. But it is also within the reach of most people in the developed world. Some members decide to go further and commit to donating 20% or even 50%. In late 2023, the option to pledge wealth in addition to income was added. The optional wealth component of the Pledge allows individuals to commit to giving either 10% of their income or a custom percentage of their wealth annually, whichever is greater. Head of TED Chris Anderson who helped develop the wealth pledge option, was among the first to take it.


Other pledges


The Further Pledge

Some members decide to sign the "Further Pledge", where the member defines a basic annual income to live on and donates all income above this level to effective measures. Founder Toby Ord further pledged to donate anything he earned over £20,000 a year, based on his conviction that he could live comfortably and happily on this income. Co-founder Will MacAskill is also among those who have made such a pledge.


The Trial Pledge

GWWC also offers a temporary commitment called "The Trial Pledge" for people that may be interested but not yet ready to take the 10% Pledge. This involves making a commitment to donate at least 1% of one's income for a specified period of time.


The Company Pledge

In 2020, an option for companies to commit to donating to effective organizations was launched. In this case, companies commit to donate at least 10% of their net profits to effective charities. By 2024, 51 companies had signed up.


Research and recommendations

Giving What We Can conducts research to determine which charities it recommends for members and other people to support. Rather than evaluating individual charities, its research team evaluates the work of impact-focused charity evaluators such as
GiveWell GiveWell is an American non-profit charity assessment and effective altruism-focused organization. GiveWell focuses primarily on the cost-effectiveness of the organizations that it evaluates, rather than traditional metrics such as the percenta ...
,
Animal Charity Evaluators Animal Charity Evaluators (ACE), formerly known as Effective Animal Activism (EAA), is a US-based charity evaluator and effective altruism-focused nonprofit founded in 2012. ACE evaluates animal charities and compares the effectiveness of their ...
and
Founders Pledge Founders Pledge is a London-based charitable initiative, where entrepreneurs commit to donate a portion of their personal proceeds to charity when they sell their business. The mission of Founders Pledge is to "empower entrepreneurs to do immense ...
, and then publishes the recommendations of the evaluators it has judged to be best-suited for helping donors maximise their impact. It provides recommendations in the areas of global health, animal welfare, and reducing global catastrophic risks and allows donors to support those and other programs via its donation platform. Impact-focused charity evaluators differ from others in terms of the importance given to metrics of charity performance. While evaluators such as
Charity Navigator Charity Navigator is a charity assessment organization that evaluates more than 230,000 charitable organizations based in the United States, operating as a 501(c)(3) organization. It provides insights into a nonprofit's financial stability, adh ...
use the fraction of donations spent on program expenses versus administrative overhead as an important indicator, the evaluators that inform Giving What We Can’s research use the cost-effectiveness of the charity's work. This begins with cause prioritization – identifying global problems that are pressing, solvable, and neglected. By focusing on high-impact causes, GWWC aims to direct donations to areas where they can have the most substantial effect. This strategy acknowledges that the variance in cost-effectiveness among charities often stems from the nature of the causes they address.


Members

By 2012, 264 people from 17 countries had taken the 10% Pledge. It surpassed 1,000 members in 2015 and 5,000 members in 2020. As of 2024, it had over 9,000 members.


Prominent members

Since its inception in 2009 the Giving What We Can Pledge was signed by various prominent individuals: * A. J. JacobsAmerican journalist, author, and lecturer best known for writing about his lifestyle experiments * Adam Swiftprofessor of political theory at
University College London University College London (Trade name, branded as UCL) is a Public university, public research university in London, England. It is a Member institutions of the University of London, member institution of the Federal university, federal Uni ...
* Alan Fenwickprofessor of tropical parasitology at the
Imperial College London Imperial College London, also known as Imperial, is a Public university, public research university in London, England. Its history began with Prince Albert of Saxe-Coburg and Gotha, Prince Albert, husband of Queen Victoria, who envisioned a Al ...
, Founder of the
Schistosomiasis Control Initiative Unlimit Health (previously known as SCI Foundation and as the Schistosomiasis Control Initiative) is an international organisation working to end parasitic disease. The organisation partners with affected countries, sharing evidence and experti ...
(SCI) * Ali Abdaal YouTuber, productivity expert, and bestselling author * Amelia GrayAmerican writer *
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American actress *
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British mathematician, computer programmer, and entrepreneur, co-founder of
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* Ben LesterBritish recording artist and multi-instrumentalist * Bruce Friedrichexecutive director of
The Good Food Institute The Good Food Institute (GFI) is a 501(c)(3) nonprofit organization that promotes plant- and cell-based alternatives to animal products, particularly meat, dairy, and eggs. It was created in 2016 by the nonprofit organization Mercy For Animal ...
, a non-profit that received donation funding from
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* Clare GallagherAmerican
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* Chris AndersonHead of
TED (conference) TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
*
Derek Parfit Derek Antony Parfit (; 11 December 1942 – 2 January 2017) was a British philosopher who specialised in personal identity, rationality, and ethics. He is widely considered one of the most important and influential moral philosophers of the lat ...
senior research fellow at the
University of Oxford The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...
, visiting professor of philosophy at
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
,
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, and
Rutgers University Rutgers University ( ), officially Rutgers, The State University of New Jersey, is a Public university, public land-grant research university consisting of three campuses in New Jersey. Chartered in 1766, Rutgers was originally called Queen's C ...
* Derek ThompsonAmerican journalist and staff writer at ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher based in Washington, D.C. It features articles on politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 185 ...
'' * Diana FleischmanAmerican
evolutionary psychologist Evolutionary psychology is a theoretical approach in psychology that examines cognition and behavior from a modern evolutionary perspective. It seeks to identify human psychological adaptations with regard to the ancestral problems they evolved ...
and senior lecturer at
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*
Dustin Moskovitz Dustin Aaron Moskovitz (; born May 22, 1984) is an American billionaire internet entrepreneur who co-founded Facebook, Inc. (now known as Meta Platforms) with Mark Zuckerberg, Eduardo Saverin, Andrew McCollum and Chris Hughes. In 2008, he left F ...
American entrepreneur who co-founded
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and
Asana An āsana (Sanskrit: आसन) is a body posture, originally and still a general term for a sitting meditation pose,Verse 46, chapter II, "Patanjali Yoga sutras" by Swami Prabhavananda, published by the Sri Ramakrishna Math p. 111 and late ...
, and philanthropist who co-founded
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*
Dylan Matthews Dylan Matthews is an American journalist. He is currently a correspondent for '' Vox'', an online media venture. Professional life Early writing In 2004, at the age of 14, Matthews launched a personal blog on politics and other issues under th ...
American journalist, correspondent for '' Vox'' *
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housing and communities spokesperson and Member of Parliament for the
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* Eva VivaltCanadian economist, assistant professor of economics at the
University of Toronto The University of Toronto (UToronto or U of T) is a public university, public research university whose main campus is located on the grounds that surround Queen's Park (Toronto), Queen's Park in Toronto, Ontario, Canada. It was founded by ...
and the founder of research institute AidGrade *
Janet Radcliffe Richards Janet Radcliffe Richards (born 1944) is a British philosopher specialising in bioethics and feminism and Professor of Practical Philosophy at the University of Oxford. She is the author of ''The Sceptical Feminist'' (1980), ''Philosophical Probl ...
professor of practical philosophy at the
University of Oxford The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...
*
John Bohannon John Bohannon is an American science journalist and scientist who is Director of Science at Primer, an artificial intelligence company headquartered in San Francisco, California. He is known for his career prior to Primer as a science journalist a ...
American
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and scientist who is director of science at Primer, an
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
company *
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American video game designer, programmer and
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streamer * José GonzálezSwedish indie folk singer-songwriter and guitarist *
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American journalist and staff writer at '' Vox'' *
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American actor, writer, publisher and book designer * Leah PriceAmerican literary critic *
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television presenter and former professional poker player *
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Olympic tennis player from New Zealand with 5 ATP titles and founder of the organization High Impact Athletes *
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American physician, author, and professional speaker on public health issues and advocate for plant-based diets *
Michael Kremer Michael Robert Kremer (born November 12, 1964) is an American Development economics, development economist currently serving as university professor in economics at the University of Chicago and director of the Development Innovation Lab at th ...
holder of the
Nobel Memorial Prize in Economics The Nobel Memorial Prize in Economic Sciences, officially the Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel (), commonly referred to as the Nobel Prize in Economics(), is an award in the field of economic sciences adminis ...
, professor in economics and public policy at the
University of Chicago The University of Chicago (UChicago, Chicago, or UChi) is a Private university, private research university in Chicago, Illinois, United States. Its main campus is in the Hyde Park, Chicago, Hyde Park neighborhood on Chicago's South Side, Chic ...
* Nir Eyalprofessor of
bioethics Bioethics is both a field of study and professional practice, interested in ethical issues related to health (primarily focused on the human, but also increasingly includes animal ethics), including those emerging from advances in biology, me ...
and director of the Center for Population–Level Bioethics at
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* Peter EckersleyAustralian computer scientist, computer security researcher and activist *
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professor of bioethics at
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, and laureate professor at the
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at the
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* Pilvi TakalaFinnish award-winning performance artist * Rachel Glennersterchief economist at the
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(DFID) *
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English actor, comedian and presenter *
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*
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American author,
philosopher Philosophy ('love of wisdom' in Ancient Greek) is a systematic study of general and fundamental questions concerning topics like existence, reason, knowledge, Value (ethics and social sciences), value, mind, and language. It is a rational an ...
,
neuroscientist A neuroscientist (or neurobiologist) is a scientist specializing in neuroscience that deals with the anatomy and function of neurons, Biological neural network, neural circuits, and glia, and their Behavior, behavioral, biological, and psycholo ...
, podcast host, and prominent atheist *
Thomas Pogge Thomas Winfried Menko Pogge (; born 13 August 1953) is a German philosopher and is the Director of the Global Justice Program and Leitner Professor of Philosophy and International Affairs at Yale University, United States. In addition to his Yale ...
Leitner Professor of Philosophy and International Affairs at
Yale University Yale University is a Private university, private Ivy League research university in New Haven, Connecticut, United States. Founded in 1701, Yale is the List of Colonial Colleges, third-oldest institution of higher education in the United Stat ...
, director of the Global Justice Program *
Toby Ord Toby David Godfrey Ord (born July 1979) is an Australian philosopher. In 2009 he founded Giving What We Can, an international society whose members pledge to donate at least 10% of their income to effective charities, and is a key figure in th ...
senior research fellow at the University of Oxford's
Future of Humanity Institute The Future of Humanity Institute (FHI) was an interdisciplinary research centre at the University of Oxford investigating big-picture questions about humanity and its prospects. It was founded in 2005 as part of the Faculty of Philosophy and t ...
*
William MacAskill William David MacAskill (' Crouch; born 24 March 1987) is a Scottish philosopher and author, as well as one of the originators of the effective altruism movement. He was a Research Fellow at the Global Priorities Institute at the University of ...
associate professor in philosophy at the
University of Oxford The University of Oxford is a collegiate university, collegiate research university in Oxford, England. There is evidence of teaching as early as 1096, making it the oldest university in the English-speaking world and the List of oldest un ...


References


External links


Giving What We Can
* {{Charity 2009 establishments in England Altruism British review websites Charities based in Oxfordshire International organisations based in the United Kingdom Charity review websites Poverty-related organizations Organizations established in 2009 Centre for Effective Altruism