, sometimes abbreviated as GA, is a semi-annual fashion and music event held at Yoyogi National Gymnasium 1st Gymnasium in

Tokyo Tokyo, officially the Tokyo Metropolis, is the capital of Japan, capital and List of cities in Japan, most populous city in Japan. With a population of over 14 million in the city proper in 2023, it is List of largest cities, one of the most ...

, Japan. It is one of the biggest fashion events in Japan, with approximately 20,000 people attending each time. It is organized by Award Inc. under the slogan "Shibuya to Asia, and the World". From GirlsAward 2017 Autumn/Winter(A/W),

Rakuten is a Japanese technology conglomerate based in Tokyo, founded by Hiroshi Mikitani in 1997. Centered around the online retail marketplace Rakuten Ichiba, its businesses include financial services utilizing Fintech, digital content and communi ...

became the main sponsor. Usually, the Autumn/Winter(A/W) event is held in September to October, and the Spring/Summer(S/S) is held in March to May of each year.

History

On September 9, 2009, the first event GirlsAward 2009 was held at

Shibuya O-East is a music venue in Dogenzaka Chome, Shibuya, Tokyo, where every week, mostly Japanese bands and musicians perform. The venue was renamed Spotify O-East in December 2021, after a deal with the music-streaming service. It had previously been named ...

. It featured models, gravure idols, and auditions associated with DAM

Karaoke is a type of interactive entertainment system usually offered in nightclubs and bars, where people sing along to pre-recorded accompaniment using a microphone. Its musical content is an instrumental rendition of a well-known popular song. I ...

system. In 2010, from GirlsAward 2010, the location was moved to Yoyogi National Gymnasium. From January 25 to 27, 2012, a collaboration event was held with

South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...

n television MBC featuring the fashion show and

K-pop K-pop (; an abbreviation of "Korean popular music") is a form of popular music originating in South Korea. It emerged in the 1990s as a form of youth subculture, with Korean musicians taking influence from Western Electronic dance music, danc ...

music. In 2014, the first overseas event with A-Nation was held in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...

. On April 9, 2016, during GirlsAward 2016 S/S,

Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

's CEO

Kevin Systrom Kevin Systrom (born December 30, 1983) is an American computer programmer and entrepreneur. He co-founded Instagram, along with Mike Krieger. Systrom was included on the list of America's Richest Entrepreneurs Under 40 2016. Under Systrom as CE ...

appeared on the stage and made a

selfie A selfie () is a self-portrait photograph or a short video, typically taken with an electronic camera or smartphone. The camera would be usually held at arm's length or supported by a selfie stick instead of being controlled with a self-timer ...

performance with

Haruna Kojima is a Japanese entrepreneur, actress, model, and former singer. From 2005 to 2017, she was a member of idol group AKB48 under Team A. In 2018, she founded her own brand, "Her lip to". Career Kojima was born in Urawa-ku, Saitama, Saitama Pref ...

, a member of

AKB48 AKB48 (pronounced ''A.K.B. Forty-Eight'') is a Japanese idol musical girl group named after the Akihabara area in Tokyo, where the group's theater is located. AKB48 has sold more records than any other female musical act in Japanese history. AK ...

. On September 16, 2017, the venue was changed to

Makuhari Messe is a convention center in Chiba (city), Chiba City, Chiba Prefecture, Japan, located just outside of Tokyo. Designed by Fumihiko Maki, it is accessible by Transportation in Greater Tokyo#Railway and subway, Tokyo's commuter rail system. ''Makuha ...

Chiba Prefecture is a Prefectures of Japan, prefecture of Japan located in the Kantō region of Honshu. Chiba Prefecture has a population of 6,278,060 (1 June 2019) and has a geographic area of . Chiba Prefecture borders Ibaraki Prefecture to the north, Saitama ...

for GirlsAward 2017 A/W. In front of 31,000 visitors,

Alice Hirose is a Japanese actress and former model. She has a younger sister, Suzu Hirose, who is also a model and actress. Filmography Television series Films Commercials * Takamiya Gakuen - ''Yoyogi Seminar'' (2009-2010) * Tomy - ''Love Digi'' Seri ...

and

Suzu Hirose is a Japanese actress and model. Biography Hirose debuted as a model for Japanese fashion magazine '' Seventeen'', alongside her sister Alice. She gained fame when she starred with a group of actresses as the eponymous sister in the award-winn ...

were the first sister performers to appear first on the

catwalk A fashion show is an event put on by a fashion designer to showcase their upcoming line of clothing and/or accessories during a fashion week. Fashion shows debut every season, particularly the spring/summer and fall/winter seasons. This is where ...

. At this event, South Korea's

Taemin Lee Tae-min (; born July 18, 1993), better known mononymously as Taemin, is a South Korean singer-songwriter, dancer, and actor. He debuted as a member of the South Korean boy band Shinee in May 2008 and the supergroup SuperM in 2019, both un ...

, a member of Korea's

Shinee Shinee ( ; ; ; stylized as SHINee) is a South Korean boy band formed by SM Entertainment in 2008. The group consists of four members: Onew, Key (entertainer), Key, Choi Min-ho, Minho, and Taemin. Originally a five-piece band, Jonghyun died on ...

, made his first solo appearance as a secret guest. At the 2024 Girls Awards A/W, actress

Ryoko Yonekura is a Japanese actress and former fashion model best known for her role in the Japanese medical drama '' Doctor-X: Surgeon Michiko Daimon''. She also performs the voice of Black Widow in the Japanese-language releases of the ''Avengers'' film ser ...

appeared catwalk as a secret guest for the first time in 11 years, and South Korea's Plave was the first virtual

boy band A boy band is a vocal group consisting of young male singers, usually in their Teenage, teenage years or in their twenties at the time of formation. Generally, boy bands perform love songs marketed towards girls and young women. Many boy bands ...

to perform.

Past venues

Notes

References

External links

* {{GirlsAward Fashion events in Japan Japanese fashion Recurring events established in 2010 2010 establishments in Japan Events in Tokyo Annual events in Japan Semiannual events