Giovanni Bertone (1884 in

Mondovì Mondovì (; , ) is a town and ''comune'' (township) in Piedmont, northern Italy, about from Turin. The area around it is known as the Monregalese. The town, located on the Monte Regale hill, is divided into several '' rioni'' (ancient quart ...

Piedmont Piedmont ( ; ; ) is one of the 20 regions of Italy, located in the northwest Italy, Northwest of the country. It borders the Liguria region to the south, the Lombardy and Emilia-Romagna regions to the east, and the Aosta Valley region to the ...

– 10 May 1972 in

Turin Turin ( , ; ; , then ) is a city and an important business and cultural centre in northern Italy. It is the capital city of Piedmont and of the Metropolitan City of Turin, and was the first Italian capital from 1861 to 1865. The city is main ...

) was an Italian automobile designer, known for establishing the Carrozzeria Bertone business.

Life and career

Bertone was the sixth of the seven sons from a farming family. He had worked as a

carriage A carriage is a two- or four-wheeled horse-drawn vehicle for passengers. In Europe they were a common mode of transport for the wealthy during the Roman Empire, and then again from around 1600 until they were replaced by the motor car around 1 ...

wheelmaker, and was employed at

Diatto Diatto was an Italian manufacturing company founded in 1835 in Turin by Guglielmo Diatto (1804–1864) to make 'carriages for wealthy customers'. In 1874 Guglielmo’s sons, Giovanni and Battista Diatto, began building railway carriages for Comp ...

(1907) when he established his own carriage building and repair shop in ''Corso Peschiera'' (1912). Being a friend of

Vincenzo Lancia Vincenzo Lancia (24 August 1881 – 15 February 1937) was an Italian racing driver, engineer and founder of Lancia. Vincenzo Lancia was born in the small village of Fobello on 24 August 1881, close to Turin; his family tree starts in Fabel ...

, he got contracts from

Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...

and thus entered the automobile design market, his first self made car body being based on a (Società Piemontese Automobili) S.P.A. 9000 in 1921. Another early success at this time was the

Fiat 501 The Fiat 501 is a car produced by Fiat between 1919 and 1926. The 501 was Fiat's first model after World War I. Fiat introduced the S and SS sports versions of the 501 in 1921. Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ...

competition car. Subsequently, Bertone also designed many

Lancia Lancia Automobiles S.p.A. () is an Italian car manufacturer and a subsidiary of Stellantis Europe, which is the European subsidiary of Stellantis. The present legal entity of Lancia was formed in January 2007 when its corporate parent reorganise ...

cars. His son Nuccio Bertone (1914–1997) took over the company in 1950.

References

{{DEFAULTSORT:Bertone, Giovanni 1884 births 1972 deaths B People from Mondovì Italian automobile designers Diatto