Giochi Preziosi S.p.A. also known as Gruppo Giochi Preziosi (Giochi Preziosi Group) is an Italian company that produces

toy A toy or plaything is an object that is used primarily to provide entertainment. Simple examples include toy blocks, board games, and dolls. Toys are often designed for use by children, although many are designed specifically for adults and p ...

s and TV series based on their toys. They work in association with

Marathon Media Banijay Kids & Family (formerly known as Zodiak Kids, Zodiak Kids Studios and Zodiak Kids & Family) is a French television production company owned by Banijay Entertainment based in Neuilly-sur-Seine. The company was originally founded in Februa ...

and

Mondo TV Mondo TV is an Italian production and television distribution company. Founded by Orlando Corradi in 1985 and based in Rome, Mondo TV is a public company, quoted on the STAR segment of the Italian main stock exchange, Borsa Italiana. It distrib ...

. Giochi Preziosi is the principal owner of the

Gormiti ''Gormiti: The Invincible Lords of Nature'' ( Italian: ''Gormiti: Gli Invincibili Signori della Natura''), later changed to ''Gormiti: The Lords of Nature Return!'', is a toy property based primarily on tall non-articulated mini figures with a t ...

and

Dinofroz ''Dinofroz'' is an Italian animated series made by Giochi Preziosi in partnership with the Italian studio Mondo TV. Synopsis The series depicts the adventures of Tom Carter, a 12-year-old boy and his friends who, after playing a board game, are ...

franchises and license toys for other companies such as

Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...

Power Rangers ''Power Rangers'' is an American media franchise created by Haim Saban, Shuki Levy and Shotaro Ishinomori built around a live-action superhero television series, based on the Japanese tokusatsu franchise ''Super Sentai''. It is currently ow ...

Ben 10 ''Ben 10'' is an American media franchise conceived by Man of Action and owned by The Cartoon Network, Inc. The franchise, mainly consisting of animated series produced by Cartoon Network Studios, revolves around a young boy named Ben Tennys ...

and

Winx Club ''Winx Club'' is an animated television series co-produced by Rainbow S.p.A., Rainbow and, later, Nickelodeon. It was created and directed by Italian animator Iginio Straffi. It premiered on 28January 2004, becoming a ratings success in Ita ...

toys. In 2006, they started to produce TV series based on their toys. The first series was Gormiti: The Lords of Nature Returns!. They have also produced video games based on the Gormiti TV series for the

Nintendo Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America, and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, ...

and

Nintendo DS The is a foldable handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens worki ...

History

Giochi Preziosi sold 50% stake of a joint venture Prenatal Retail Group to its partner

Artsana Artsana Group is an Italian company founded in 1946 by Pietro Catelli as a commercial enterprise specializing in venipuncture and medical supplies. The company remains active today, focusing on the distribution of healthcare and infant care prod ...

in 2017. In the same year, Enrico Preziosi, chairman of Giochi Preziosi, bought back the minority ownership of the company from a Chinese company Ocean Gold Global. In 2011, Flair one of UK's top ten toy companies, was acquired becoming part of the group. Ocean Gold Global invested in Giochi Preziosi in 2014.

Toys produced

* Cicciobello *

Huntik ''Huntik: Secrets & Seekers'' is an Italian animated television series created by Iginio Straffi, the creator of ''Winx Club''. It was produced by Rainbow, a studio co-owned by Straffi and Viacom at the time of the show's conclusion. The series i ...

*Puppy in My Pocket

Television series

*'' Gormiti: The Invincible Lords of Nature'',

and

Canal J Canal J (stylised as canal J, ) is a French pay television channel dedicated to children's programming. It is aimed at children aged 7 to 12. On 1 February 2019, M6 Group entered negotiations to acquire the television unit of Lagardère Ac ...

(2008–2009) *'' Gormiti: The Supreme Eclipse Era'', Marathon Media and Canal J ( 2009–2010) *''

Gormiti The Neorganic Evolution ''Gormiti: The Invincible Lords of Nature'' (Italian: ''Gormiti: Gli Invincibili Signori della Natura''), later changed to ''Gormiti: The Lords of Nature Return!'', is a toy property based primarily on tall non-articulated mini figures with a tra ...

'', Marathon Media and Canal J (2010–2011) *''

The Land Before Time ''The Land Before Time'' is a franchise consisting of American animated film, animated Adventure film, adventure Children's film, family films centered around dinosaurs, including a Movie theater, theatrical movie, various Direct-to-video, st ...

'' (2007–2008) *''Puppy in My Pocket: Adventures in Pocketville'',

and other production companies (2010–2012) *''

Gormiti Nature Unleashed ''Gormiti Nature Unleashed'' is an Italian CGI animated series co-produced from Giochi Preziosi and Mondo TV, based on the Gormiti ''Gormiti: The Invincible Lords of Nature'' ( Italian: ''Gormiti: Gli Invincibili Signori della Natura''), late ...

'',

(2012–2013) *''

'', Mondo TV (2012–2015) *''

Idol x Warrior Miracle Tunes! Idol or Idols may refer to: Religion and philosophy * Cult image, a human-made object that is venerated or worshipped for the deity, spirit or daemon that it embodies or represents * Murti, a devotional image of a deity or saint used during puja ...

'', Boing (2017-2018) *'' Gormiti: The Legend Is Back (2018–2021)

Subsidiaries

* Flair Leisure Products

References

External links

* {{Authority control Toy companies of Italy Manufacturing companies based in Milan Mass media in Milan Toy companies established in 1978 Italian companies established in 1978