Gibson Moderne
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The Gibson Moderne is an
electric guitar An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...
model prototyped by Gibson in 1957. It was designed alongside the
Flying V The Gibson Flying V is an electric guitar model introduced by Gibson (guitar company), Gibson in 1958. The Flying V offered a radical, "futuristic" body design, much like its siblings: the Gibson Explorer, Explorer, which was released the same ...
and
Explorer Exploration is the process of exploring, an activity which has some Expectation (epistemic), expectation of Discovery (observation), discovery. Organised exploration is largely a human activity, but exploratory activity is common to most organis ...
- "Futura" as part of a stylistically advanced line of electric guitars. However, unlike the Flying V and Explorer, the Moderne was not put into production until 1982. Because few prototypes were made in the 1950s, and no authenticated example is currently known, the hypothetical 1958 Moderne has been called the "mythical great white whale" or "holy grail" of collectible guitars.


History

By the mid-1950s Gibson Guitar Company had lost considerable market share to rival Fender's
Telecaster The Fender Telecaster, colloquially known as the Tele (), is an electric guitar produced by Fender (company), Fender. Together with its sister model the Fender Esquire, Esquire, it was the world's first mass-produced, commercially successfulLes ...
and
Stratocaster The Fender Stratocaster, colloquially known as the Strat, is a model of double- cutaway electric guitar designed between 1952 and 1954 by Leo Fender, Bill Carson, George Fullerton, and Freddie Tavares. The Fender Musical Instruments Corporati ...
models and created three modernistic solid-body guitar concepts in an attempt to strike back. On June 27, 1957, Gibson President
Ted McCarty Theodore McCarty (October 10, 1909 – April 1, 2001) was an American businessman who worked with the Wurlitzer Company and the Gibson Guitar Corporation. In 1966, he and Gibson Vice President John Huis bought the Bigsby Electric Guitar Company. ...
filed three designs with the United States Patent Office which would come to be called "Flying V", "Explorer", and (unofficially, by later historians) "Moderne". The design patents were issued on January 7, 1958; however, after getting an exceedingly poor reception at the 1957 NAMM Convention, Gibson decided not to produce the Moderne. There is only a vague mention of "Mod. Guitars" on a shipping list, which some argue applies to Explorers. Gibson engineer Rendall Wall (and later co-founder of Heritage Guitars) played it in the early 1960s for a local performance of ''
Bye Bye Birdie ''Bye Bye Birdie'' is a stage musical with music by Charles Strouse and lyrics by Lee Adams, based upon a book by Michael Stewart. Originally titled ''Let's Go Steady'', ''Bye Bye Birdie'' is set in 1958. The play's book was influenced by El ...
''. Wall recounted that he got it out of Gibson's "morgue", and that he could have bought it for $50: it was so ugly that nobody wanted it. He returned it after the show, saying he was more a country player than a rock and roll player. Some Gibson employees said that no prototypes were ever made, others, including Ted McCarty, say that a few were made, but nobody knows where they went. Some Gibson employees from that time also say that two men took parts being used to make the Moderne prototypes and assembled some outside the factory. They were "re"-issued by Gibson in 1980 at the NAMM show in Atlanta as part of the "Heritage Series" and later produced in Korea by Epiphone. Stylistically, Modernes are characterized by an elongated lower bass bout (similar to the Flying V), a scooped-out treble bout (similar to a shark fin), an oblong headstock (similar to
Gumby Gumby and Pokey figures ''Gumby'' is an American cartoon character and associated media franchise created by Art Clokey. He is a blocky green humanoid made of clay. Gumby stars in two television series, '' Gumby: The Movie'', and other medi ...
's head) with inverted tuners, and gold hardware: the usual Gibson combination of two humbuckers, adjustable Tune-o-Matic bridge and stop tailpiece. Like its Modernistic siblings but unlike most 2-pickup Gibsons, the Moderne has a single master tone control rather than separate neck and bridge knobs. Because of their very limited production and forward design, Modernes are highly sought by collectors. However, in 2012, Gibson re-released the Moderne as a part of their production line. In 2013 Gibson introduced a
Zakk Wylde Zachary Phillip Wylde (born Jeffrey Phillip Wielandt; January 14, 1967) is an American rock musician. He is best known as the lead guitarist for Ozzy Osbourne and as the founder, lead guitarist, lead singer, songwriter and producer of the heav ...
signature model. The "Moderne of Doom" features a pinstripe design that is typical of Zakk Wylde's signature guitars.


See also

*
Gibson Flying V The Gibson Flying V is an electric guitar model introduced by Gibson in 1958. The Flying V offered a radical, "futuristic" body design, much like its siblings: the Explorer, which was released the same year, and the Moderne, which was designe ...
*
Gibson Explorer The Gibson Explorer is a type of electric guitar model by Gibson guitars, released in 1958. The Explorer offered a radical, " futuristic" body design, much like its siblings: the Flying V, which was released the same year, and the Moderne, wh ...
* Gibson Modernistic Series


References


Bibliography

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External links


Zakk Wylde model at Gibson website

Gibson Moderne at VintageGuitars website
{{Gibson Guitar Corporation M