Giancarlo Livraghi (25 November 1927 – 22 February 2014) was an Italian author and advertising executive. Born in

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

and graduated in philosophy at the University of Milan, while studying he had started working as a reporter, an editor and a bibliographer. His first full-time job began in 1952, when he joined as a copywriter in the CPV agency (Italian headquarters of Colman, Prentis and Varley) becoming a short time later the creative director of the agency. He worked for many major Italian and international companies of the advertising industry, also holding institutional positions. As a scholar, starting from the 1990s Livraghi studied and analyzed in several publications the values of human communication via internet. He was co-founder, with Andrea Mazzucchi, and first president of ALCEI, initially conceived as the Italian branch of Electronic Frontier Foundation, EFF.

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{{DEFAULTSORT:Livraghi, Giancarlo 1927 births 2014 deaths Writers from Milan University of Milan alumni Italian essayists Italian male non-fiction writers Italian advertising executives Italian male essayists