Get ready for Brexit was a campaign launched by the British government on 2 September 2019. It encouraged the public to prepare for the UK leaving the

European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...

(EU) on 31 October. It ran across television, social media, billboards and other platforms and was the largest government public information campaign in British history.

Development

The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...

'' reported on 30 August 2019 that a taxpayer-funded advertising campaign was under development which would cost up to £100 million. The campaign was developed by Engine Group who were appointed following

Boris Johnson Alexander Boris de Pfeffel Johnson (born 19 June 1964) is a British politician and writer who served as Prime Minister of the United Kingdom and Leader of the Conservative Party (UK), Leader of the Conservative Party from 2019 to 2022. He wa ...

's election in the 2019 Conservative Party leadership contest. Manning Gottlieb OMD were hired to handle the campaign's media buying.

Launch

The campaign went live on 2 September 2019.

Reception

#GetReadyForBrexit was the fourth highest UK

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trend on the morning of 2 September 2019.

Conclusion

The advertising campaign continued throughout September and October 2019 even as it appeared increasing unlikely the 31 October deadline would be met. The campaign was paused on 28 October after Boris Johnson accepted the EU's offer to extend the withdrawal process until 31 January 2020. In January 2020, the National Audit Office reported that the government had spent £46 million on the Get Ready for Brexit campaign in October 2019. The auditors concluded that "it is not clear that the campaign resulted in the public being significantly better prepared".

References

{{Reflist, 30em

External links

Official website
Brexit British advertising slogans Political phrases related to Brexit (2016–2020) 2019 in British politics Advertising campaigns Political posters of the United Kingdom 2019 in the United Kingdom 2019 introductions 2019 quotations