is a brand of

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

drinks sold in Japan by

the Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. The brand is named after Coca-Cola's home state of

Georgia Georgia most commonly refers to: * Georgia (country), a country in the South Caucasus * Georgia (U.S. state), a state in the southeastern United States Georgia may also refer to: People and fictional characters * Georgia (name), a list of pe ...

. Launched in 1975, it has since expanded to markets in Singapore, South Korea, India, Bahrain, and the United States.

History

Georgia was launched in 1975 by Coca-Cola (Japan) Company, a Japanese

subsidiary A subsidiary, subsidiary company, or daughter company is a company (law), company completely or partially owned or controlled by another company, called the parent company or holding company, which has legal and financial control over the subsidia ...

of the company. Georgia enjoys the most success in Japan, where it is the highest-grossing coffee beverage—one of many brands of Japanese

canned coffee is a pre-brewed version of the beverage, sold ready to drink. It is particularly popular in Japan, South Korea, and elsewhere across Asia, and produced in a number of styles and by a large number of companies. Canning, Canned coffee is available ...

. It is also the highest-grossing beverage by Coca-Cola (Japan) Company. As of 2007, in Japan, Georgia's sales are double the sales of

Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...

International expansion

Georgia coffee was introduced in the United States in 2009, where it is almost exclusively sold in Asian grocery stores. In India, Georgia Gold is part of the non-carbonated beverage portfolio of Coca-Cola India. Under this brand, beverages are dispensed from machines, but not in the canned format. The coffee is freshly brewed from roast beans with variants like cappuccino, caffe latte, mochaccino, espresso etc. Other beverages, such as tea or hot chocolate, may also be offered from the same machine. The brand in India also features machines that dispense Iced Tea (Lemon & Peach) and Cold Coffee.

Advertising

Characters from

David Lynch David Keith Lynch (January 20, 1946 – January 16, 2025) was an American filmmaker, visual artist, musician, and actor. Widely considered one of the greatest filmmakers of all time, Lynch was often called a "visionary" and received acclaim f ...

's ''

Twin Peaks ''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...

'' advertised Georgia coffee in a four-part commercial series in 1991. In

PlayStation Home PlayStation Home was a virtual 3D social networking, social gaming platform developed by Sony Computer Entertainment's London Studio for the PlayStation 3 (PS3) on the PlayStation Network (PSN). It was accessible from the PS3's XrossMediaBar (XM ...

, the

PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed and marketed by Sony Computer Entertainment (SCE). It is the successor to the PlayStation 2, and both are part of the PlayStation brand of consoles. The PS3 was first released on ...

's online community-based service, Coca-Cola has placed a vending machine in Home that takes users to a space called the "Georgia Break Station". The vending machine also distributes original avatar items and presents, along with "C-pons", digital coupons that can be used to get real drinks from real vending machines. This is to promote Georgia series of canned coffee. The space is a lounge for users to sit and chat with two in-lounge avatars that talk about the Georgia coffee. It was available from September 7, 2009, to December 15, 2009. In 2012, the "Digital × Real Campaign" was a collaboration with

Crypton Future Media , or simply Crypton, is a Japanese media company based in Sapporo, Japan. It develops, imports, and sells products for music, such as sound generator software, sampling CDs and DVDs, and sound effect, FX and background music, BGM libraries. The ...

featuring the virtual singer

Hatsune Miku , officially code-named CV01, is a Vocaloid software voicebank developed by Crypton Future Media. Its official mascot is depicted as a sixteen-year-old girl with long, turquoise twintails. Miku's personification has been marketed as a virt ...

References

External links

Georgia Coffee
current site on Coca-Cola (Japan) live 2021 September

web archive of Coca-Cola (Japan) 2008 September

on Coca-Cola (India) website
Georgia Coffee

Georgia Coffee
on Coca-Cola (U.S.) website {{Japanese food and drink Coca-Cola brands Japanese drink brands Coffee brands Products introduced in 1975 Coffee softdrinks Coffee in Japan

History

International expansion

Advertising

See also

References

External links