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George William Swift Trow Jr. (September 28, 1943 – November 24, 2006) was an American essayist, novelist, playwright, and
media critic Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media studies may draw on traditions from both the social sciences and the humanities, but it mos ...
. He worked for ''
The New Yorker ''The New Yorker'' is an American magazine featuring journalism, commentary, criticism, essays, fiction, satire, cartoons, and poetry. It was founded on February 21, 1925, by Harold Ross and his wife Jane Grant, a reporter for ''The New York T ...
'' for almost 30 years, and wrote numerous essays and several books. He is best known for his long essay on television and its effect on American culture, "Within the Context of No Context," first published in ''The New Yorker'' on November 17, 1980 (and later published as a book), one of the few times the magazine devoted its central section to a single piece of writing.


Life and career

Trow was born into an upper-middle-class family in
Greenwich Greenwich ( , , ) is an List of areas of London, area in south-east London, England, within the Ceremonial counties of England, ceremonial county of Greater London, east-south-east of Charing Cross. Greenwich is notable for its maritime hi ...
,
Connecticut Connecticut ( ) is a U.S. state, state in the New England region of the Northeastern United States. It borders Rhode Island to the east, Massachusetts to the north, New York (state), New York to the west, and Long Island Sound to the south. ...
, the son of Anne ''(née'' Carter; 1918–2010) and George William Swift Trow (1916–1997). His father was a newspaperman. His great-great paternal grandfather, John Fowler Trow (1810–1886), was a New York-based publisher who is known today as the namesake of New York City directories. Trow studied at
Phillips Exeter Academy Phillips Exeter Academy (often called Exeter or PEA) is an Independent school, independent, co-educational, college-preparatory school in Exeter, New Hampshire. Established in 1781, it is America's sixth-oldest boarding school and educates an es ...
, and graduated from
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
in 1965. There, he was president of ''
The Harvard Lampoon ''The Harvard Lampoon'' is an undergraduate Humor magazine, humor publication founded in 1876 by seven undergraduates at Harvard University in Cambridge, Massachusetts. Overview The ''Harvard Lampoon'' publication was founded in 1876 by seve ...
''. He later served as an editor for its offshoot, the '' National Lampoon'', working with young humorists like
Michael O'Donoghue Michael O'Donoghue (January 5, 1940 – November 8, 1994) was an American writer, actor, editor and comedian. He was known for his dark and destructive style of comedy and humor, and was a major contributor to ''National Lampoon'' maga ...
,
Henry Beard Henry Nichols Beard (born June 7, 1945) is an American humorist, one of the founders of the magazine '' National Lampoon'' and the author of several best-selling books. Life and career Beard, a great-grandson of 14th Vice President John C. B ...
, and
Douglas Kenney Douglas Clark Francis Kenney (December 10, 1946 – August 27, 1980) was an American comedy writer of magazine, novels, radio, TV and film, who co-founded the magazine '' National Lampoon'' in 1970. Kenney edited the magazine and wrote much of ...
. He served on active duty in the U.S. Coast Guard. In 1966, Trow took a position at ''The New Yorker'', writing articles for the magazine, especially in the section "The Talk of the Town," and contributing short fiction. He worked under editors
William Shawn William Shawn (''né'' Chon; August 31, 1907 – December 8, 1992) was an American magazine editor who edited ''The New Yorker'' from 1952 until 1987. Early life and education Shawn was born William Chon on August 31, 1907, in Chicago, Illinoi ...
(1951–1987) and
Robert Gottlieb Robert Adams Gottlieb (April 29, 1931 – June 14, 2023) was an American writer and editor. He was the editor-in-chief of Simon & Schuster, Alfred A. Knopf, and ''The New Yorker''. Gottlieb joined Simon & Schuster in 1955 as an editorial ass ...
(1987–1992), whom he saw as
mentors Mentorship is the patronage, influence, guidance, or direction given by a mentor. A mentor is someone who teaches or gives help and advice to a less experienced and often younger person. In an organizational setting, a mentor influences the perso ...
. In 1994, when new editor
Tina Brown Christina Hambley Brown, Lady Evans (born in England on 21 November 1953), is a journalist, magazine editor, columnist, broadcaster, and author, with dual British/United States citizenship. She is the former editor in chief of '' Tatler'' (197 ...
invited
Roseanne Barr Roseanne Cherrie Barr (born November 3, 1952), also known mononymously as Roseanne, is an American actress, comedian, writer, and producer. She began her career in stand-up comedy before gaining acclaim in the television sitcom ''Roseanne'' (19 ...
to oversee a special issue on women, Trow quit the magazine in protest. He abandoned the house he was building in Germantown,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
, and traveled around North America, living in
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
,
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
, and
Newfoundland Newfoundland and Labrador is the easternmost province of Canada, in the country's Atlantic region. The province comprises the island of Newfoundland and the continental region of Labrador, having a total size of . As of 2025 the population ...
. Several years before his death, he moved to
Naples Naples ( ; ; ) is the Regions of Italy, regional capital of Campania and the third-largest city of Italy, after Rome and Milan, with a population of 908,082 within the city's administrative limits as of 2025, while its Metropolitan City of N ...
, Italy. In 2006 he died there, alone, having secluded himself for a decade. Trow was socially ambitious: throughout his life, he was "striving to be part of the '10 percent of people at Harvard who wear
tuxedo Black tie is a semi-formal Western dress code for evening events, originating in British and North American conventions for attire in the 19th century. In British English, the dress code is often referred to synecdochically by its principal ...
s to their own little events in their own little buildings and you can see them out on their balconies with their tuxedos and their often very beautiful girls who are also similarly there from the
Vanderbilts The Vanderbilt family is an American family who gained prominence during the Gilded Age. Their success began with the shipping and railroad empires of Cornelius Vanderbilt, and the family expanded into various other areas of industry and philanthr ...
and the
Astors The Astor family achieved prominence in business, society, and politics in the United States and the United Kingdom during the 19th and 20th centuries. With German roots, some of their ancestry goes back to the Italian and Swiss Alps, the Astors ...
.'"


Writing

Throughout his career, Trow analyzed mainstream American cultural institutions to understand how the culture had changed from the newspaper-reading,
eastern Establishment The Rockefeller Republicans were members of the United States Republican Party (GOP) in the 1930s–1970s who held moderate-to- liberal views on domestic issues, similar to those of Nelson Rockefeller, Governor of New York (1959–1973) and Vi ...
-dominated world of his childhood in the 1940s and early 1950s, to the ahistorical, tabloid sensibility born in the
Jazz Age The Jazz Age was a period from 1920 to the early 1930s in which jazz music and dance styles gained worldwide popularity. The Jazz Age's cultural repercussions were primarily felt in the United States, the birthplace of jazz. Originating in New O ...
and propagated by television. The appeal and value of Trow's work can be difficult to communicate, because the style "in its very essence resists summary. Summary, of course, flees from detail, whereas for Trow the details are the notes without which there is no song." Some critics have found Trow's works impenetrable and elitist; some argue that Trow's nostalgia for the pre-television era was misplaced, because the subsequent civil rights movements had made American culture more democratic.


Essays

"Within the Context of No Context", which was edited by ''New Yorker'' editor
William Shawn William Shawn (''né'' Chon; August 31, 1907 – December 8, 1992) was an American magazine editor who edited ''The New Yorker'' from 1952 until 1987. Early life and education Shawn was born William Chon on August 31, 1907, in Chicago, Illinoi ...
, was published in book form in 1981 accompanied by Trow's profile of music mogul
Ahmet Ertegün Ahmet Ertegun ( ; , ; July 31, 1923 – December 14, 2006) was a Turkish-American businessman, songwriter, record executive and philanthropist. Ertegun was the co-founder and president of Atlantic Records. He discovered and championed many lead ...
. In 1997, "No Context" was reprinted with a new introductory essay, "Collapsing Dominant". In "No Context", Trow pointed out the role of television in the destruction of American public culture and Americans' sense of history. "Middle-distance" institutions that had long given Americans' lives real contexts (such as
fraternal organizations A fraternity or fraternal organization is an organized society of men associated together in an environment of companionship and brotherhood; dedicated to the intellectual, physical, and social development of its members. Service clubs, lineage so ...
, bowling leagues, and
women's club The club movement is an American women's social movement that started in the mid-19th century and spread throughout the United States. It established the idea that women had a moral duty and responsibility to transform public policy. While wome ...
s), had disappeared as people stayed home to watch television. Their replacements, television shows, were false contexts designed to be just compelling enough to keep people watching. What remained as real contexts for Americans to live in were "the grid of two hundred million" (the U.S. population at the time) and "the grid of intimacy" (the immediate family). Celebrities had a real life in both grids, and only they could now be complete. Deprived of real context, everyone else now wanted to be celebrities themselves. Trow argued that as marketers segmented the viewers into demographically defined groups, and pitched advertisements and shows to particular niches, viewers for the first time learned to see themselves as part of an age-related demographic group rather than as part of a linear flow of people from the past into the future. In consequence,
demography Demography () is the statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analysis examine ...
had replaced history as the default context for understanding the world. Things were now valued not on an absolute scale, but by discovering if one was in tune with one's group. Trow illustrates this point with a reference to ''
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. Two families compete on each episode to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, the ...
'', where a contestant was asked to guess "what a poll of a hundred people had guessed would be the height of the average American woman. Guess what they guessed. Guess what they guessed the ''average'' is."Trow, George W. S. ''Within the Context of No Context'' (New York: Atlantic Monthly Press, 1997), p. 88 "No Context" ends with a narrative memoir of Trow's experiences working two summers as a guide at the
1964 New York World's Fair The 1964 New York World's Fair (also known as the 1964–1965 New York World's Fair) was an world's fair, international exposition at Flushing Meadows–Corona Park in Queens, New York City, United States. The fair included exhibitions, activ ...
. His summary of the Fair: "At the Fair, one could see the world of television impersonating the world of history.” In an obituary for Trow, the novelist and screenwriter
Michael Tolkin Michael L. Tolkin (born October 17, 1950) is an American screenwriter, novelist, and director. He has written numerous screenplays, including ''The Player (1992 film), The Player'' (1992), which he adapted from his own 1988 novel of the same name ...
is quoted as saying that "No Context" is no longer fashionable because "It's not a polemic for change. It's just a cold description of where things are going. There aren't many books that are unafraid to be that negative." In his essay "The Harvard Black Rock Forest," Trow criticizes another mainstream American institution,
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
(which he had attended). The Black Rock Forest, 50 miles north of
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
along the
Hudson River The Hudson River, historically the North River, is a river that flows from north to south largely through eastern New York (state), New York state. It originates in the Adirondack Mountains at Henderson Lake (New York), Henderson Lake in the ...
, had been donated to Harvard as a nature preserve for scientific studies. Trow writes about the Harvard administration's indifference to the property except as a profit opportunity, and its eventual rescue and dedication to educational nature studies. In addition to his nonfiction, Trow also wrote casuals for ''The New Yorker'', many of which were "subtle to the point of unintelligibility", according to
Ben Yagoda Ben Yagoda (born February 22, 1954) is an American writer and educator. He is a professor of journalism and English at the University of Delaware. Early life and education Born in New York City to Louis Yagoda (1909–1990), a labor mediator an ...
.


Memoir

A memoir, ''My Pilgrim's Progress: Media Studies, 1950–1998'', analyzes the cultural world of the United States in the 1950s, at the transitional time when television began to take over American culture. The book is written in a conversational style, sometimes transcribed from audiotapes. Trow "swirls" between pop and mainstream cultural icons, such as
Doris Day Doris Day (born Doris Mary Kappelhoff; April 3, 1922 – May 13, 2019) was an American actress and singer. She began her career as a big band singer in 1937, achieving commercial success in 1945 with two No. 1 recordings, "Sentimental Journey ...
,
Alfred Hitchcock Sir Alfred Joseph Hitchcock (13 August 1899 – 29 April 1980) was an English film director. He is widely regarded as one of the most influential figures in the history of cinema. In a career spanning six decades, he directed over 50 featu ...
,
Elvis Presley Elvis Aaron Presley (January 8, 1935 – August 16, 1977) was an American singer and actor. Referred to as the "King of Rock and Roll", he is regarded as Cultural impact of Elvis Presley, one of the most significant cultural figures of the ...
, and
Dwight D. Eisenhower Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; October 14, 1890 – March 28, 1969) was the 34th president of the United States, serving from 1953 to 1961. During World War II, he was Supreme Commander of the Allied Expeditionar ...
. The book cover has a photograph of President Eisenhower, whom Trow admired as "the guy of guys". Trow asserts that the models of masculine adulthood presented to his generation by the official mass culture were so out of date or irrelevant that being in/on/with television (and adopting an ironic attitude to one's self) was the only possible choice. Some reviewers were put off by the book's haughtiness, elitism, or repeated statements of authority, e.g. "You'll have to trust me on that one." According to a close friend, Trow was "extremely upset" by the critical reception of ''Progress''.Bernhard, Brendan. "A Death In Naples: Appreciation" ''New York Sun'', March 6, 2007. After that, he only published one known article, a critique of television news anchor
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
."Is Dan Mad? The Mind of an Anchorman"
(c. 1998)


Novel

Trow's only novel, ''The City in the Mist,'' (1984) did not impress critics. They were put off by its minimalist style and lack of plot, narrative momentum or involving characters. The book, which moves from the mid-19th century to the present, tracks the energy in three intertwined families, from the masculine vitality of a thuggish Irish immigrant to the weak flame of his elderly bachelor grandson, who lives on his income in two rooms in New York City, and spends his time caring for his clothes and going out into what remains of Society. The central concerns of the novel – the decline of masculine energy and the replacement of masculine social authority by feminine social authority – Trow later addresses explicitly in ''My Pilgrim's Progress.''


Bibliography

*''Meet Robert E. Lee'' (New York: Step-Up Books (Random House), 1969), as George Swift Trow. A children's book. *''Savages/Shakespeare Wallah'' (New York: Evergreen/Grove Press, 1973), ,
James Ivory James Francis Ivory (born Richard Jerome Hazen June 7, 1928) is an American film director, producer, and screenwriter. He was a principal in Merchant Ivory Productions along with Indian film producer Ismail Merchant (his domestic and professio ...
&
Ruth Jhabvala Prawer Ruth (or its variants) may refer to: Places France * Château de Ruthie, castle in the commune of Aussurucq in the Pyrénées-Atlantiques département of France Switzerland * Ruth, a hamlet in Cologny United States * Ruth, Alabama * Ruth, Ark ...
(story & screenplay for ''
Shakespeare Wallah ''Shakespeare Wallah'' is a 1965 Merchant Ivory Productions film. The story and screenplay are by Ruth Prawer Jhabvala, about a travelling family theatre troupe of English actors in India, who perform Shakespeare plays in towns across India, ...
''); James Ivory & George Swift Trow &
Michael O'Donoghue Michael O'Donoghue (January 5, 1940 – November 8, 1994) was an American writer, actor, editor and comedian. He was known for his dark and destructive style of comedy and humor, and was a major contributor to ''National Lampoon'' maga ...
(story & screenplay for '' Savages''). * *''The Tennis Game'' (1979), , a play, produced
Off-Broadway An off-Broadway theatre is any professional theatre venue in New York City with a seating capacity between 100 and 499, inclusive. These theatres are smaller than Broadway theatres, but larger than off-off-Broadway theatres, which seat fewer tha ...
in 1978 starring
Linda Hunt Linda Hunt (born Lydia Susanna Hunt; April 2, 1945) is an American actress. She made her film debut playing Mrs. Oxheart in Popeye (film), ''Popeye'' (1980). Her portrayal of the male character Billy Kwan in ''The Year of Living Dangerously (fil ...
. *''Prairie Avenue'', a play. *''Elizabeth Dead'', a play produced in 1980 at Cubiculo Theater in
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
, starring Linda Hunt. It is a 75-minute soliloquy in
blank verse Blank verse is poetry written with regular metre (poetry), metrical but rhyme, unrhymed lines, usually in iambic pentameter. It has been described as "probably the most common and influential form that English poetry has taken since the 16th cen ...
spoken by
Queen Elizabeth I Elizabeth I (7 September 153324 March 1603) was Queen of England and Ireland from 17 November 1558 until her death in 1603. She was the last and longest reigning monarch of the House of Tudor. Her eventful reign, and its effect on history ...
just before her death. *''Bullies'' (Boston: Little, Brown, 1980), , a collection of short stories originally published in ''The New Yorker'' *''Within the Context of No Context'' (1981), , a long essay (119 pages) *''The City in the Mist'' (Boston: Little, Brown & Co. 1984), , a novel *''The Harvard Black Rock Forest'', (1984), republished (2004) by the University of Iowa Press, , a long essay *''Prison-Made Tuxedoes,'' a play incorporating performances by the
Frank Morgan Francis Phillip Wuppermann (June 1, 1890 – September 18, 1949), known professionally as Frank Morgan, was an American character actor. He was best known for his appearances in films starting in the silent era in 1916, and then numerous sound ...
Quartet, produced in 1987 at the Theater at St. Clement's,
New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
*''My Pilgrim's Progress: Media Studies, 1950–1998'' (1999), , a memoir of the American 20th century *"Is Dan Mad? The Mind of an Anchorman" (c. 1998), an online article about news anchor
Dan Rather Daniel Irvin Rather Jr. (; born October 31, 1931) is an American journalist, commentator, and former national evening news anchor. He began his career in Texas, becoming a national name after his reporting saved thousands of lives during Hurrica ...
*Screenplay credits include collaboration on the films '' Savages'' (1972) and ''
The Proprietor ''The Proprietor'' is a 1996 film. It is a U.S.- French co-production Merchant Ivory film, directed by Ismail Merchant for Jeanne Moreau's request. Cast Starring *Jeanne Moreau as Adrienne Mark *Sean Young as Virginia Kelly *Sam Waterston as Har ...
'' (1996)


References


External links


Trow's publication history
at ''The New Yorker'' * {{DEFAULTSORT:Trow, George W. S. 1943 births 2006 deaths 20th-century American novelists American male novelists The Harvard Lampoon alumni Phillips Exeter Academy alumni The New Yorker people National Lampoon people 20th-century American dramatists and playwrights American male essayists American male dramatists and playwrights 20th-century American essayists 20th-century American male writers