George E. Johnson Sr.
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George Ellis Johnson Sr. (born June 12, 1927) is an American businessman and entrepreneur. Johnson is the founder of
Johnson Products Company Johnson Products Company (JPC) is a privately held American business based in Chicago, Illinois. It is best known for manufacturing a line of hair care and cosmetic products for African American consumers under the names ''Afro Sheen'' and ''Ultr ...
, an international cosmetics empire headquartered in Chicago, Illinois which created products such as Ultra Sheen and Afro Sheen.


Biography


Early life

Johnson was born in
Richton, Mississippi Richton is a town in Perry County, Mississippi. It is part of the Hattiesburg, Mississippi Metropolitan Statistical Area. The population was 1,068 at the 2010 census. Geography According to the United States Census Bureau, the town has a total ar ...
, in a three-room sharecropper's shack. When he was two, he moved to Chicago with his mother, Priscilla, after his parents had separated. At the age of eight, while attending Doolittle Elementary School, Johnson also started work as a shoe shine boy. Johnson later attended
Wendell Phillips High School Wendell Phillips Academy High School is a public 4–year high school located in the Bronzeville neighborhood on the south side of Chicago, Illinois, United States. Phillips is part of the Chicago Public Schools district and is managed by the Acad ...
but dropped out to work full-time jobs. During the day he was a bus boy and in the evenings he set pins at a local
bowling alley A bowling alley (also known as a bowling center, bowling lounge, bowling arena, or historically bowling club) is a facility where the sport of bowling is played. It can be a dedicated facility or part of another, such as a clubhouse or dwelling ...
. In 1944, Johnson took a job working for
Samuel B. Fuller S. B. Fuller (June 4, 1905 – October 24, 1988) was an American entrepreneur. He was founder and president of the Fuller Products Company, publisher of the '' New York Age'' and '' Pittsburgh Courier'', head of the South Side Chicago NAACP, pre ...
, who owned a cosmetics firm, as a production chemist.


Entrepreneurship

In 1954, at the encouragement of co-worker, Johnson left the Fuller company and founded Johnson Products with his wife Joan, focusing on the African American male hair care market. Johnson borrowed $250 from a bank and another $250 from a friend to finance the venture. The company's first product was Ultra Wave, a hair relaxer for men. In 1957, Ultra Sheen, a revolutionary
hair straightener A hair iron or hair tong is a tool used to change the arrangement of the hair using heat. There are three general kinds: ''curling irons'', used to make the hair curly, ''straightening irons'', commonly called ''straighteners'' or ''flat irons'', ...
that could easily be used in the home, was introduced for women. During the next quarter century, more product lines were introduced like Afro Sheen. Afro-Sheen, one of Johnson's best-known products, was released in the late 1960s, at a time when the "
Afro The afro is a hair type created by natural growth of Afro-textured hair, kinky hair, or specifically styled with chemical curling products by individuals with naturally Hair#Curly hair, curly or Hair#Classification systems, straight hair.Gar ...
" became a popular hairstyle for African Americans. Over the next few decades, Johnson Products continued to grow, focusing its efforts on not only its products line but on training cosmetologists on the proper usage as well. In 1964, Johnson founded Independence Bank, and during the 1970s he became the exclusive sponsor behind the nationally syndicated dance show ''
Soul Train ''Soul Train'' is an American musical variety television show. It aired in syndication from October 2, 1971, to March 25, 2006. Across its 35-year history the show primarily featured performances by R&B, soul, and hip hop artists. The series ...
''. In 1971, Johnson Products became the first African American-owned company to be listed on the
American Stock Exchange NYSE American, formerly known as the American Stock Exchange (AMEX), and more recently as NYSE MKT, is an American stock exchange situated in New York City. AMEX was previously a mutual organization, owned by its members. Until 1953, it was kno ...
. That same year, Johnson became the first African American to serve on the board of directors of
Commonwealth Edison Commonwealth Edison, commonly known by syllabic abbreviation as ComEd, is the largest electric utility in Illinois, and the in Chicago and much of Northern Illinois. Its service territory stretches roughly from Iroquois County on the south to t ...
.


Personal

Johnson was married to Joan Betty Henderson, whom he met while they were students at Phillips High School. Johnson and Henderson in May 1950 and divorced in 1989. The couple remarried in 1995. Together they had four children; Eric, Joan, John and George E. Johnson Jr.


Awards and honors

Johnson received the
Horatio Alger Award The Horatio Alger Association of Distinguished Americans is a nonprofit organization based in Alexandria, Virginia, that was founded in 1947 to honor the achievements of outstanding Americans who have succeeded in spite of adversity and to emphas ...
in 1981. and the Babson Medal in 1983 Johnson received an honorary Doctor of Commercial Science degree from
College of the Holy Cross The College of the Holy Cross is a private, Jesuit liberal arts college in Worcester, Massachusetts, about 40 miles (64 km) west of Boston. Founded in 1843, Holy Cross is the oldest Catholic college in New England and one of the olde ...
in 1975 and an honorary Doctor of Laws degree from
Babson College Babson College is a private business school in Wellesley, Massachusetts. Established in 1919, its central focus is on entrepreneurship education. It was founded by Roger W. Babson as an all-male business institute, but became coeducational ...
in 1976.Honorary Degrees
babson.edu


References

{{DEFAULTSORT:Johnson, George E. 1927 births Living people People from Richton, Mississippi African-American businesspeople American cosmetics businesspeople Businesspeople from Chicago Businesspeople from Mississippi 21st-century African-American people 20th-century African-American people