Geomessaging is a technology that allows a person or system to send a message based on any media to a device that enters or exits one or more regions. Those regions can be created by using geofences, based on Latitude and Longitude, or adding beacons to the system associating those beacons with named locations. The device will receive the message according to the rules defined by the campaign administrator (the person or system in charge of defining those locations and messages). Rules can be: The minimum time to wait before resending a message, weekday, time range, etc. The content of the message associated to those rules can be any images, text, html, metadata key-value pair, etc. Increasingly geomessaging is finding its use in various applications including crisis communication and geo-location sensitive communication management.

Geomessage media

Geomessage Media defines a

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

genre where information or messages can be sent to recipients based on their location. Platforms that enable geo-notifications to a defined

geo-fence A geofence is a virtual perimeter for a real-world geographic area. A geofence could be dynamically generated (as in a radius around a point location) or match a predefined set of boundaries (such as school zones or neighborhood boundaries). Th ...

would fall into the category of Geomessage Media. A geo-fence is a virtual radius or polygon defined by longitude and latitude coordinates on a map. Geofences are being used for a vast array of applications and services like reminder applications based on area, location sharing and localized advertising. Geomessage Media is a natural progression of information sent on Mass Media and Social Media. Geomessage Media platforms allow communicating or sending a geomessage to a hyper-local area. This allows for much more relevant, geo-contextual information to be sent. In some use cases the platforms allow messaging to an anonymised group, in a defined geolocation. Other use cases include sending messages to a geolocation where members of a known group may enter. Circumstances where a Geomessage would benefit recipients are many, for example: * Evacuations – instructions can be given to a localised area or areas to evacuate * Transport Management - Commuters can be sent advice and information that may delay their commute * Weather – recipients in the path of a weather event can be notified * Place of Interest – people entering, exiting or even dwelling in a place could be sent a message.

References

{{reflist Communication design Message transfer agents

Geolocation Geopositioning, also known as geotracking, geolocalization, geolocating, geolocation, or geoposition fixing, is the process of determining or estimating the geographic position of an object. Geopositioning yields a set of geographic coordinates ...

Geomessage media

See also

References