Geoffrey Moore (born 1946) is an American
organizational theorist
An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...
, management consultant and author, known for his work ''
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers''.
[Geoffrey Moore: Why Crossing The Chasm Is Still Relevant]
Dan Schawbel, Forbes
''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
, 17 December 2013. Accessed 30 August 2017
Biography
Moore received a bachelor's degree in American literature from
Stanford University
Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
(1967) and a doctorate in English literature from the
University of Washington
The University of Washington (UW and informally U-Dub or U Dub) is a public research university in Seattle, Washington, United States. Founded in 1861, the University of Washington is one of the oldest universities on the West Coast of the Uni ...
(1974).
08/25/97 Geoffrey A. Moore-Marketing consultant and author
Bloomberg Businessweek
''Bloomberg Businessweek'', previously known as ''BusinessWeek'' (and before that ''Business Week'' and ''The Business Week''), is an American monthly business magazine published 12 times a year. The magazine debuted in New York City in Septembe ...
Moore began his professional life as an English professor at Olivet College in Michigan, before moving his family to California, where he took a job as a corporate trainer and executive assistant at a technology company.
Prior to working with the McKenna Group, Moore was a sales and marketing executive at Rand Information Systems, Enhansys, and Mitem.[Geoffrey A. Moore]
" Chasm Group. Accessed 30 August 2017 He heads his own consulting firm, Geoffrey Moore Consulting,[http://www.geoffreyamoore.com/bio-geoffrey-moore/. Geoffrey Moore] and is a venture partner with Mohr Davidow Ventures and Wildcat Venture Partners as well as managing director at Geoffrey Moore Consulting.
Books
* '' Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers'' (1991, revised 1999 and 2014).
* ''Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge'' (1995). .
** ''Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets'' (2004). Revised edition.
* ''The Gorilla Game: An Investor's Guide to Picking Winners in High Technology'' (with Paul Johnson and Tom Kippola, 1998). .
** ''The Gorilla Game : Picking Winners in High Technology'' (1999). Revised edition. .
* ''Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet'' (2000). .
** ''Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy'' (2002). Revised edition. .
* ''Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution'' (2005). .
* ''Escape Velocity: Free Your Company's Future from the Pull of the Past'' (2011). .
* '' Zone to Win: Organizing to Compete in an Age of Disruption'' (2015). .
* ''The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality'' (2021). .
References
External links
*
{{DEFAULTSORT:Moore, Geoffrey
1946 births
Living people
American business theorists
American business writers
Business speakers